Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. SHIFT Communications came highly recommended to us, and we expect they will continue to advance the industry’s thought leadership. A Milestone Reached. said Will Pryor, Sr.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Onclusive

MARCH 17, 2021

It is seemingly hard as each PR/Communications organization is at different levels of maturity (see my earlier blog on Maturity Model for Data-Driven PR/Communication ). As in any leadership structure, culture and tone is set and trickles top-down from the leadership team. We have to start somewhere.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Today, PR strategy is often informed by data insights. But ChatGPT isn’t the alpha in this relationship.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Landis PR

JANUARY 28, 2025

Here’s how PR strategies can serve as a cornerstone for your growth. Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. Leveraging Patient Stories Human interest stories are among the most powerful tools in healthcare PR.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Onclusive

AUGUST 15, 2017

You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution.

Data 170

Data Data-Driven PR Analytics Measurement 170

Prowly

MARCH 4, 2025

Data-driven PR is the practice of using analytics, audience insights, previous campaign statistics, and other performance metrics to inform decisions that impact messaging, branding, and story angles. Managers want to see it and clients are interested as well. Analytics are becoming even more important.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing to promote a sense of thought leadership. By keeping in mind the balance between media and client needs, B2B brands can create a reservoir of data that hits the sweet spot, drives visibility and builds leadership over time. For B2B tech brands, walking that line is important. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors. They can also be used like flash polls after a news event.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Shift Communications

DECEMBER 28, 2015

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again! ), and last but not least, became a Google Analytics Certified Partner (GACP).

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Stephen Waddington

DECEMBER 11, 2019

We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra. It has contributed to research projects, and developed thought leadership content. As you’ll discover Kerry is driven and hugely enthusiastic.

Data-Driven PR 79

Data-Driven PR Data Conference Big Data 79

Shift Communications

MARCH 11, 2015

Placements with good quality (key messages, links, thought leadership, etc.) Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-driven PR agency : Will bloggers continue to drive results over time, or become obsolete? are also key.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. The days of “is social important?”

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Strategy : Speaking of strategy, this is probably the most essential skill – and it’s the one that many younger communicators ask about.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

5W PR

JUNE 6, 2022

There are different types of performance metrics that companies can stay on top of with digital PR, such as their engagement rates on different platforms, the messaging and whether they’re effective with the customers, and more.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

If you’re a data-driven PR shop, you may have a head start on what AI could do. Previously, he ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business and also held leadership positions at companies like Badgeville and TIBCO. Follow him on Twitter @cglynch.

Publicity 85

Publicity Training Technology Data 85

Buzzstream

MARCH 5, 2025

You and I actually spoke about this a bit before, but it sounds like I love this idea of data-driven PR these days. I’ve seen that happen for us at BuzzStream, and that’s why I’m leaning into that as much data as possible. And yeah, I don’t know if there is a great way to control that yet.

Digital PR 62

Digital PR How To Analysis Tools 62

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Branding Brand Technology 62

Shift Communications

OCTOBER 24, 2017

Firing up a grill with a push of a button. Making taste buds tingle with flavorful hot sauce varieties. Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. Want to see how to do this for your blog? Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60