Data-Driven PR Leadership Pitching 
Onclusive
JUNE 9, 2021
Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Don’t leave the evaluation until the end of a PR campaign. The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Here are some compelling reasons why tech PRs should embrace the trend.
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Landis PR
JANUARY 28, 2025
Here’s how PR strategies can serve as a cornerstone for your growth. Photo courtesy of Pixabay Establishing Thought Leadership Positioning healthcare providers and executives as thought leaders builds credibility and trust. Leveraging Patient Stories Human interest stories are among the most powerful tools in healthcare PR.
ImPRessions - Crenshaw Communications
FEBRUARY 6, 2024
Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Today, PR strategy is often informed by data insights. But ChatGPT isn’t the alpha in this relationship.
Prowly
MARCH 4, 2025
Email pitches? Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide. However, you can gather massive amounts of data and let AI process it for you. Attention-worthy subject lines?
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. Focus on the findings instead.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist.
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