ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. It’s not a fling, but a long-term commitment to staying ahead in the PR game. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. SHIFT Communications came highly recommended to us, and we expect they will continue to advance the industry’s thought leadership. A Milestone Reached. said Will Pryor, Sr.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Onclusive

AUGUST 15, 2017

You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution. “If

Data 170

Data Data-Driven PR Analytics Measurement 170

Prowly

MARCH 4, 2025

Thats why weve broken down the five biggest PR trends shaping 2025. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide. Let's dive in!

Trends 104

Trends Reddit Pitching Data 104

Stephen Waddington

DECEMBER 11, 2019

We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra. It has contributed to research projects, and developed thought leadership content. As you’ll discover Kerry is driven and hugely enthusiastic. AI is also a productivity booster.

Data-Driven PR 79

Data-Driven PR Data Conference Big Data 79

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work? are also key.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Buzzstream

MARCH 5, 2025

In terms of why it’s changing, we are, we’re conscious of the way that it’s changing reporting in reporting into clients and reporting our value. We know it’s opened up a new field of reporting where we’re not necessarily just reporting on exposure in organic results. Yes, Vince: Matt.

Digital PR 62

Digital PR How To Analysis Tools 62

5W PR

JUNE 6, 2022

There are different types of performance metrics that companies can stay on top of with digital PR, such as their engagement rates on different platforms, the messaging and whether they’re effective with the customers, and more.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

OCTOBER 24, 2017

This makes it that much harder to stand out in both the reporter and public’s mind. Reporters will be thrilled to get content that is not only seasonal, but on-point with related trends that will help make their story that much more likely to stand out. according to Google Trends.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Beyond PR

MARCH 30, 2018

Siri, find me the top food and wine reporters. If you’re a data-driven PR shop, you may have a head start on what AI could do. Adopt a reporter’s mindset: The journalists you pitch are often infinitely curious — and highly skeptical — about what they see and hear. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Branding Brand Technology 62

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 216

Marketing Content Marketing Social Media Employee 216