Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Onclusive

MARCH 17, 2021

In this continuation, she dives into part 2: Lack of prioritization of data-driven approaches for PR/Communications – is the other most common cultural roadblock – where at best, data becomes an after-thought or a project on the side and stays in the blind spot. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

MAY 10, 2017

For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites. PR is an essential business function and the sooner we acknowledge it, the more talent we’ll attract.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

DECEMBER 4, 2017

As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 4: Search Marketing. Advanced PR Practitioners Embrace AI Fully. Influencer Marketing Train Keeps Picking Up Speed. Vice President, Marketing Technology.

Trends 161

Trends Publicity SEO Advertising 161

5W PR

AUGUST 30, 2024

The discussion emphasized the convergence of PR and marketing, the increasing significance of data-driven strategies, and the imperative for PR professionals to adapt to these changes. The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

APRIL 23, 2015

Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

MARCH 30, 2018

Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. It represents the kind of value you can get when you pair good data with great technology. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

OCTOBER 1, 2015

The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. The chefs grab their beets and lamb; we collect our data. Insights – the storytelling.

Big Data 60

Big Data Data Pinterest Storytelling 60

Shift Communications

OCTOBER 31, 2016

Good analytics software takes existing data and does the analysis for you, removing the need for mathematical or statistical expertise which permits the transformation of data into analysis. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public.

Analytics 60

Analytics Data Analysis Technology 60

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. A Tech PR agency can help you do this.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0