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We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Digital communications attracts and engages customers: What is the New PR? With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. Digital growth has put PR front and center.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It’s not a fling, but a long-term commitment to staying ahead in the PR game. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation.
If you have developers and data scientists on staff, you’ll have a substantial advantage over brands and organizations without them. Once the final product is tested and released, PR professionals can begin pitching it. Vice President, Marketing Technology. If you have the budget and resources to do so, yes.
This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-drivenPR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?
For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Don’t just perform traditional PR, use data-drivenPR ! Lisa Zanchi. Senior Marketing Strategist.
For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is a mistake.
Also, it allows professionals to employ the right PR strategies when it matters most. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. Today, companies expect more from their PR departments.
Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Christopher S.
Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? This is a pitch almost entirely devoid of value for my audience.
You may have noticed already that we talk a lot about data-drivenPR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.
In old influencer outreach programs, you’d reach out to the biggest individual dots and send them pitches. In old influence marketing, the biggest dots we pitched tended to cluster in one or two communities, but we want our message to reach many different communities. Vice President, Marketing Technology. Christopher S.
SHIFT Communications, the premiere data-drivenPR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. Vice President, Marketing Technology.
that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.
From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. Sales Pitches. If you’re a truly data-drivenPR professional, you want to showcase your analytics chops in every new business/sales presentation.
And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-drivenPR strategies are leveraged over time, the results can be especially impactful.
Your job application, your outreach, your pitch will be buried in the inboxes of people who won’t dig out until after the new year. Vice President, Marketing Technology. cta] The post Public Relations Jobseekers: Act Before 2017 Ends appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? These emerging technologies can offer immersive and innovative experiences for your audience.
And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-drivenPR strategies are leveraged over time, the results can be especially impactful.
years working on the technologyPR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. The post From PR to Marketing: Why You Should Expand Your Skill Set appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out. Disinformation.
Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Data-drivenPRData-drivenPR uses analytics to guide PR strategies.
How to Build Rapport and Pitch Media Using Twitter. PR pros know that journalists aren’t limited to being pitched solely via email anymore. Twitter is emerging as a new frontier of pitching opportunities for the savvy PR professional.
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on.
We do this every day, diving into our clients’ products and services, wrapping our heads around the intricacies of their technologies and finding that nugget of information that will be intriguing to a member of the media. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source.
What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-drivenPR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.
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