This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Public relations has shifted dramatically from gut instinct to data-backed decision making. PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The shift to data-drivenPR represents both an opportunity and imperative.
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.”
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.
What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted.
What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted.
Last week’s post covered the trend of data-drivenstorytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PRstorytelling.
There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. That said, here are 10 PR industry job trends, including some data sourced from the U.S. As of 2014, public relations professionals filled roughly 240,000 jobs. is the top-paying district for PR.
What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. SEO and PR Merge In Some Firms. As we wind down 2017, our gaze inevitably turns to the horizon. The Big Picture. Christopher S.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-drivenPR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?
Public relations plays a pivotal role in achieving these goals while boosting lead generation for healthcare organizations. Here’s how PR strategies can serve as a cornerstone for your growth. Leveraging Patient Stories Human interest stories are among the most powerful tools in healthcare PR.
Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. And when data-drivenPR strategies are leveraged over time, the results can be especially impactful.
Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-DrivenPR Decisions. Sometimes trade publications have greater returns due to their highly targeted audiences.
Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. And when data-drivenPR strategies are leveraged over time, the results can be especially impactful.
Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide. Practical applications 1 Integrate PR with a CRM Use tools like HubSpot or Salesforce to analyze customer journeys and sales.
This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand. Public relations is HOT right now. Data-drivenPR. Livestream goes mainstream.
Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?
In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels.
The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. So, read on to discover what you should not ignore in public relations this year. Increasing Multimedia 5.
By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.
Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. During that time, I met exactly four PR professionals, all of them IBM employees. Because AI and cognitive computing are the future of PR.
Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.
It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. It’s no secret that the PR industry has been changing rapidly for the better part of 10 years.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content