Shift Communications

SEPTEMBER 15, 2014

The job of effective public relations is to create and strengthen relationships with your audience. That’s how we can start to measure PR in a way that’s meaningful, while still limiting our measurement to what we as PR professionals have control over. Vice President, Marketing Technology. Do you see where this is going?

Publicity 167

Publicity Data-Driven PR Measurement Data 167

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e.,

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 28, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Construction Technology 60

Shift Communications

NOVEMBER 14, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Examples 60

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Shift Communications

DECEMBER 5, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Construction Examples 60

Shift Communications

DECEMBER 4, 2017

What’s ahead for the public relations profession amidst a world of disruption? In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Advanced PR Practitioners Embrace AI Fully. Vice President, Marketing Technology. The Big Picture. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

DECEMBER 12, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e.,

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Shift Communications

FEBRUARY 3, 2015

Some public relations professionals have said they entered the field to avoid complex math. As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Chel Wolverton.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. A significant portion of everyday work in public relations is dealing with unstructured text, such as: Client emails. @Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

MARCH 19, 2015

One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. This is a core challenge of data-driven PR.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Shift Communications

DECEMBER 9, 2014

One of the core tenets of effective public relations is building the right audience. You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. Do this exercise with your own data! Vice President, Marketing Technology. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Shift Communications

JANUARY 4, 2016

What does the future hold for public relations professionals? In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Click to view the live infographic and work with the data. Vice President, Marketing Technology. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

NOVEMBER 24, 2014

Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Vice President, Marketing Technology. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy'

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It’s not a fling, but a long-term commitment to staying ahead in the PR game. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

NOVEMBER 10, 2014

The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Public Relations Tools Twitter analytics big data data Facebook google analytics marketing PR'

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

NOVEMBER 27, 2017

Given this backdrop, when would a jobseeker in the public relations industry be best served to look for work? Jobseekers searching for PR jobs will swamp prospective employers just a couple of weeks into the new year. When To Find a Public Relations Job. Vice President, Marketing Technology. The best weeks to reach out?

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

FEBRUARY 20, 2019

For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit.

Trends 142

Trends Industry Wikipedia How To 142

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. The good news for comms pros: It will be a blend of both technology and human insight. While some in the profession loathe to hear it, it’s not far-fetched.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Vice President, Marketing Technology. How can we better be ready for key talks and events? What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Shift Communications

JUNE 12, 2017

One of the most common requests I’ve received in my work in public relations is, “ how do we connect our public relations efforts to business results? ”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales.

Measurement 147

Measurement Data Study Advertising 147

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. 6 Important Trends In Public Relations To Pay Attention To 1. Data And Analytics In the past, many businesses did not measure the impact of their PR strategies.

Trends 87

Trends Brand Branding Analytics 87

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Step 3: Check for links.

Analytics 60

Analytics Google B2B Data-Driven PR 60

5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Shift Communications

NOVEMBER 13, 2017

However, for public relations practitioners, influencer marketing poses significant challenges, such as: Cost : influencer marketing costs reach into 7-figures for top-tier influencers, far out of range of most public relations budgets. Reach Influencers Through Their Media. How To Find Influencer Media. Hit the Right Targets.

How To 131

How To Conference Pitching Software 131

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? This is where data-driven PR has a chance to shine.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60