Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Our clients are often sitting on a goldmine of data whether this is sales stats, user trends, or even a rise in sales for a specific product.

Digital PR 62

Digital PR International Internal Data 62

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. You can cherry-pick studies from different sources, combine and cross-reference to yield an original piece of secondary research – and a story.

Storytelling 149

Storytelling Data Survey Financial 149

5W PR

AUGUST 30, 2024

The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. T-Shaped people are also referred to as Versatilists, Generalizing Specialists, Technical Craftspeople, Renaissance Developers, and Master Generalists. You need a 10x Marketer.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. T-Shaped people are also referred to as Versatilists, Generalizing Specialists, Technical Craftspeople, Renaissance Developers, and Master Generalists. You need a 10x Marketer.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. For example, it’s a rare sight to see The New York Times or The Wall Street Journal provide a link to a company website.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Cross reference same subject content in different formats to see how to design your outreach and content for deeper engagement. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

MARCH 12, 2018

We should track them and refer them to the respective departments in our company to address. So would “Acme Widgets defective product” or “Acme Widgets returns policy” – these are searches with negative sentiment attached to them, a sign that something’s gone wrong.

Measurement 107

Measurement SEO Policies Reputation 107

Buzzstream

MARCH 5, 2025

You and I actually spoke about this a bit before, but it sounds like I love this idea of data-driven PR these days. I’ve seen that happen for us at BuzzStream, and that’s why I’m leaning into that as much data as possible. And yeah, I don’t know if there is a great way to control that yet.

Digital PR 62

Digital PR How To Analysis Tools 62

Shift Communications

JULY 19, 2017

While this number is quite low (for reference, you’re 33x more likely to be bit by a dog than a shark), perception can sometimes be reality. If you’re a shark, this means you’re in for a challenging week as misinformation swirls and hysteria mounts.

Case Study 118

Case Study Crisis Management Crisis Study 118