Sword and the Script

DECEMBER 21, 2021

The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. Who will be needed to complete implementation of tools and technologies?

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

DECEMBER 4, 2017

Hyper-Segmentation of News Means Hyper-Segmentation of PR. Society and social media have created hyper-focused segmentation of the audience. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications.

Trends 161

Trends Publicity SEO Advertising 161

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. The trick is making sure you get comfortable with your AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

MARCH 30, 2018

How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? It represents the kind of value you can get when you pair good data with great technology. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

OCTOBER 1, 2015

As marketers, we are bombarded with information and data from all directions. Social media data, web analytics, email marketing metrics, oh my! So what comes next after the data collections? Insights – the storytelling. With no recipes to follow, turning the data into insights comes from intuition.

Big Data 60

Big Data Data Pinterest Storytelling 60

Shift Communications

OCTOBER 31, 2016

Good analytics software takes existing data and does the analysis for you, removing the need for mathematical or statistical expertise which permits the transformation of data into analysis. This is data storytelling, the process of making data understandable to humans – to our stakeholders, customers, and the public.

Analytics 60

Analytics Data Analysis Technology 60

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0