This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?
Social listening tools add another dimension by revealing how audiences discuss your brand organically. Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on socialmedia. This data helps PR teams craft messages that resonate with specific audience segments.
Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. But this shift to data-driven insights has not been entirely smooth. “PR PR has a strong disregard for data,” says MindShare UK socialmedia head Mat Morrison. “It
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. However, you may find that further technologies are needed for proper communications measurement.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. However, you may find that further technologies are needed for proper communications measurement.
1 Paid search, display ads, socialmedia, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, let’s look first at socialmedia. Vice President, Marketing Technology.
It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful socialmedia strategy difficult for marketers and communicators. See if your audience reacts differently than ours, and most important, find the best paid socialmedia strategy for your brand.
If you’re working with a data-drivenPR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace socialmedia to creating the socialmedia press release and socialmedia newsroom. How do you measure in reasonably objective numbers the impact of the PR you’ve received? A Milestone Reached.
The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It’s not a fling, but a long-term commitment to staying ahead in the PR game. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation.
But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-DrivenPR Decisions. How can we access data for PR ROI?
At this year’s SocialMedia Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.
Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. SocialMediaData. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly.
Trends on SocialMedia. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on SocialMedia. While Twitter isn’t the center of attention when it comes to socialmedia platforms these days, it is the most transparent with its data.
It’s why socialmedia influence scores and top 100 socialmedia lists seem to matter a great deal. Vice President, Marketing Technology. The post How to build communities of socialmedia influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content. How can we use data, analytics, and algorithms to achieve awareness at scale? Dark Social and Influence. Christopher S.
Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Hyper-Segmentation of News Means Hyper-Segmentation of PR. Society and socialmedia have created hyper-focused segmentation of the audience. Part 5: SocialMedia.
In early 2007, SHIFT CEO Todd Defren commissioned a map of the socialmedia world to better visualize the socialmedia landscape. This was a simpler time, when MySpace ruled the socialmedia sphere and people still blogged heavily on services like LiveJournal. Vice President, Marketing Technology.
At the same time, generation after generation of new media pop up, from blogs to socialmedia to video influencers and more. Socialmedia management. The Data Science Shortage. Vice President, Marketing Technology. Every new channel reduces the friction needed for consumers to get what they want.
On virtually every site you visit on the Internet, you’ll find socialmedia sharing icons. We just want to prove or disprove a positive association between socialmedia shares and page views. Let’s first get our data. Or do socialmedia shares drive page views? Do these activities matter?
This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should socialmedia managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Where a brand had more than one socialmedia page or profile, we chose the page with the largest audience.
You try to find information on a local business through socialmedia, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have socialmedia accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use socialmedia.
You try to find information on a local business through socialmedia, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have socialmedia accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use socialmedia.
You try to find information on a local business through socialmedia, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have socialmedia accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use socialmedia.
As businesses become more digitized, paying attention to current trends, like the ever-growing importance of socialmedia and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most.
Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? This is where data-drivenPR has a chance to shine.
Naturally, as one of the first-ever socialmedia agencies, we wanted to understand the impact of the doubled character limits. Vice President, Marketing Technology. B2B technology. Consumer technology. Media and publications. SaaS technology companies. Technology companies. Methodology.
Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for socialmedia is the most popular use for AI, according to 64% of PR pros. In particular, short form videos are booming in PR trends.
The good news for comms pros: It will be a blend of both technology and human insight. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? “How While some in the profession loathe to hear it, it’s not far-fetched.
We use digital marketing tools in public relations to assess the quantitative impact of PR activity. We look at impressions, unique monthly visitors, website traffic, socialmedia engagements, website form submissions, organic search keywords – every form of quantitative data available to us. Christopher S.
Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-drivenPR program. Vice President, Marketing Technology.
To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies. As such, we must ensure our data is in compatible formats so that as little conversion/manipulation is required prior to import.
years working on the technologyPR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. I spent the first 3.5
Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Brands that are too quick to pull the trigger – usually via socialmedia – often get caught in a riptide of negative backlash. Another data source G.W.’s
Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for socialmedia is the most popular use for AI, according to 64% of PR pros. The trick is making sure you get comfortable with your AI.
Socialmedia used to be a shiny object, a channel unto itself. Fred Wilson, noted VC, said quite aptly that social as we knew it is over. Socialmedia is now part and parcel of ordinary communications. 2015 will be the year when companies either fully embrace data-drivenPR and marketing or fall far behind.
In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Socialmedia analysis has become a common request for clients on both B2B and B2C teams here at SHIFT.
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
One of the top questions in socialmedia marketing (and content marketing in general) is how do you know what content is worth promoting? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content