Landis PR

JANUARY 28, 2025

Leveraging Patient Stories Human interest stories are among the most powerful tools in healthcare PR. When done with consent and sensitivity, authentic storytelling can effectively showcase your impact and build trust. Leveraging Data and Metrics Data-driven PR strategies ensure you focus on what works.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Prowly

MARCH 4, 2025

You can also use tools like Prowly to ensure the email aligns with your press release, along with tailor-made subject lines designed to increase open rates. With the growing presence of AI tools in our industry, it's essential to adopt an AI Code of Conduct policy to set the standards and expectations for PR pros and clients alike.

Trends 104

Trends Reddit Pitching Data 104

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

MAY 10, 2017

Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects. We’ve all heard the saying you can’t manage what you can’t measure.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

DECEMBER 4, 2017

As the dominant form of communication becomes rich – meaning audio and video – the PR profession is at serious risk of missing key trends if tools and vendors fail to adapt. How will PR adapt to a world in which 10 times the content created today will be created in the near future? SEO and PR Merge In Some Firms.

Trends 161

Trends Publicity SEO Advertising 161

5W PR

AUGUST 30, 2024

This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels. The Rise of Data-Driven PR Data has become a cornerstone of modern PR strategies. Gone are the days when PR was solely about creativity and storytelling.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. An AI tool you could use to “meet” with a new client to get a sense of their needs, their narrative, their culture and other factors.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

OCTOBER 31, 2016

If we sit back and let such tools pass us by, someone else — someone driven, someone prepared — will swoop in and leave us in the dust. These tools, plus our individual industry expertise, offer new public relations solutions. How can we tell stories more effectively with data? And we’d deserve it.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

OCTOBER 1, 2015

Social media data, web analytics, email marketing metrics, oh my! It’s our job to take bits and pieces from one tool, a few tidbits from another, and with it tell a story that ends with actionable takeaways. So what comes next after the data collections? Insights – the storytelling. For chefs, it’s the cooking.

Big Data 60

Big Data Data Pinterest Storytelling 60

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62