Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

MARCH 2, 2021

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.

Data 312

Data Communications Data-Driven PR Analytics 312

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Shift Communications

NOVEMBER 28, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Construction Technology 60

Onclusive

SEPTEMBER 13, 2017

According to a recent ANA report survey of client side marketers 5 , PR will become more closely aligned with marketing as marketers carefully measure the effectiveness and ROI of all digital communications. Digital growth has put PR front and center.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

DECEMBER 12, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Shift Communications

DECEMBER 5, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Construction Examples 60

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Shift Communications

NOVEMBER 14, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Examples 60

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

Shift Communications

FEBRUARY 3, 2015

Account Manager, Marketing Technology. The post Embracing the Data-Driven PR Future (And Math) appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Data-Driven PR communications marketing math Research statistics' Chel Wolverton.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. The post Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It’s not a fling, but a long-term commitment to staying ahead in the PR game. Data-driven decisions hit the sweet spot Data-driven decision making has radically changed marketing, and its use in PR is more than a flirtation.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Shift Communications

DECEMBER 9, 2014

Vice President, Marketing Technology. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools' Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

JANUARY 4, 2016

Vice President, Marketing Technology. cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. If you have the budget and resources to do so, yes. Christopher S.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

NOVEMBER 24, 2014

Vice President, Marketing Technology. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Strategy' Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

OCTOBER 22, 2014

Vice President, Marketing Technology. The post Find your Brand’s Optimum Facebook Strategy appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Facebook Learning Marketing Marketing Technology Social Media Strategy social media'

Facebook 156

Facebook Strategy Data-Driven PR Data 156

Shift Communications

SEPTEMBER 15, 2014

That’s how we can start to measure PR in a way that’s meaningful, while still limiting our measurement to what we as PR professionals have control over. Vice President, Marketing Technology. Data-Driven PR Marketing Metrics Public Relations Sales' Christopher S.

Publicity 167

Publicity Data-Driven PR Measurement Data 167

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

OCTOBER 30, 2014

Vice President, Marketing Technology. The post Advanced analytics: position, velocity, and acceleration appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Metrics Strategy Training' Christopher S.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Prowly

APRIL 19, 2023

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

Data-Driven PR 104

Data-Driven PR Crisis Management Crisis Trends 104

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

NOVEMBER 10, 2014

The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Marketing Technology Metrics Public Relations Tools Twitter analytics big data data Facebook google analytics marketing PR'

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

FEBRUARY 20, 2019

Don’t just perform traditional PR, use data-driven PR ! cta] The post How to Research Industry Trends Hassle-Free appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Lisa Zanchi. Senior Marketing Strategist.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

NOVEMBER 7, 2014

Account Manager, Marketing Technology. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Data-Driven PR Learning Marketing Metrics Review Think With Google' Chel Wolverton.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Vice President, Marketing Technology. Dark Social and Influence. Which future will you be part of?

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

The Hoyt Organization

SEPTEMBER 8, 2023

Also, it allows professionals to employ the right PR strategies when it matters most. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. Today, companies expect more from their PR departments.

Trends 86

Trends Brand Branding Analytics 86

Shift Communications

APRIL 14, 2015

The solution is simple: opinion out, data in. To make data-driven PR work, we must rely on data, not opinion or instinct, to make decisions and come up with ideas that lead us to success. Account Manager, Marketing Technology. Data-Driven PR Marketing Technology data in opinion out'

Data 60

Data Data-Driven PR Technology Analytics 60

Shift Communications

MAY 22, 2017

Vice President, Marketing Technology. Artificial intelligence will make public relations more creative, more enjoyable, and more impactful than ever – but we have to overcome our fears of the machines and embrace them as our companions on the journey to the future. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

FEBRUARY 4, 2015

Data, both its growth and value to marketers and their audiences, is growing across all spectrums. Given the integration of software and application-centric computing, every B2B technology and non-consumer enterprise has access to mountains of data that eluded them before. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60