Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. Vice President, Marketing Technology. What does the future hold for public relations professionals? What should we be keeping an eye on?

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

Onclusive

SEPTEMBER 13, 2017

According to a recent ANA report survey of client side marketers 5 , PR will become more closely aligned with marketing as marketers carefully measure the effectiveness and ROI of all digital communications. Digital growth has put PR front and center.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

FEBRUARY 3, 2015

Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry. But Shannon’s team made some assumptions when creating the content; assumptions that data was saying one thing without considering all the other possibilities. People share the piece.

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Data-Driven PR Data Software Analysis 60

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

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Data-Driven PR Training Tools Data 212

The Hoyt Organization

SEPTEMBER 8, 2023

Our world is always changing, and so is PR. Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image.

Trends 87

Trends Brand Branding Analytics 87

Prowly

APRIL 19, 2023

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

Data-Driven PR 104

Data-Driven PR Crisis Management Crisis Trends 104

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report!

Trends 105

Trends YouTube Video Social Media 105

5W PR

AUGUST 30, 2024

In the ever-evolving world of public relations, the emergence of new technologies, particularly artificial intelligence (AI), is transforming the industry. The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Shift Communications

NOVEMBER 10, 2014

The tool gives you a detailed timeline of impressions and engagement rates for every Tweet, as well as follower trends and demographics. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

So the best research work is grounded in hot buttons and trends, with the brand’s core themes and messages lightly baked in. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. For B2B tech brands, walking that line is important. Don’t run away from consumers.

B2B 147

B2B Data Retail Survey 147

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. Data-driven PR does not equate with programmatic thinking. But creative thinking is the fuel.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

SEPTEMBER 12, 2017

To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies. As such, we must ensure our data is in compatible formats so that as little conversion/manipulation is required prior to import.

Analytics 92

Analytics Software Data System 92

Shift Communications

NOVEMBER 17, 2017

As such, the future of business is in large data sets and the observations derived from the analysis. The latest focus is on predictive analytics and the power one can wield by predicting future trends. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool.

eBook 104

eBook Analytics Data Software 104

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Vice President, Marketing Technology.

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Data Publicity Data-Driven PR How To 60

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. The good news for comms pros: It will be a blend of both technology and human insight. While some in the profession loathe to hear it, it’s not far-fetched.

Publicity 85

Publicity Training Technology Data 85

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

OCTOBER 31, 2016

If we sit back and let such tools pass us by, someone else — someone driven, someone prepared — will swoop in and leave us in the dust. Let’s look at a few key trends from the event for PR professionals. As an industry, we must stop fearing technology. Tell Better Data Stories. And we’d deserve it.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

APRIL 30, 2018

I recently attended a speaker series put on by UCSF on the latest trends in digital health investments. Healthcare is decades behind other industries when it comes to technology so whoever can come in, make a splash and fix it, will be successful. The major takeaway?

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. Are you ready for this level of technology? Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 30, 2015

It’s no secret that large agencies have the luxury of launching programs as brand exercises, throwing money at a problem or trend — be it through M&A, new offices or “cutting edge” practices. At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business.

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing. “How can I learn strategy?

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JULY 24, 2017

s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. Be clear and sincere about your brand’s position on the given issue – with a significant portion of Americans consuming news via social media, one wrong turn and you’re the next unfortunate trending hashtag. .

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Case Study Crisis Management Crisis Study 94

Shift Communications

DECEMBER 29, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. This makes taking advantage of trending content difficult.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

JUNE 22, 2015

Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The slope of the line is measured with a term named R-squared. R-squared is.61; 61; if you take the square root of r-squared, you get an r-value, which in this case is.781. Christopher S.

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

JANUARY 25, 2016

To support this thought, let’s first look at the number of searches for “indoor pools” on Google, through Google Trends. Content marketing is no longer an untapped resource, and was far more effective during the inception of River Pool’s now famous blog.

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Content Marketing System Google Data 60

Buzzstream

MARCH 5, 2025

You and I actually spoke about this a bit before, but it sounds like I love this idea of data-driven PR these days. I’ve seen that happen for us at BuzzStream, and that’s why I’m leaning into that as much data as possible. What AI technology did you use for this study? I talk about that a lot.

Digital PR 62

Digital PR How To Analysis Tools 62

Shift Communications

SEPTEMBER 20, 2017

Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Here’s a simple way to do so: measure how often people search for you by name. The example brand and product above, Squatty Potty, is more than 7 years old. Christopher S.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Here’s a simple way to do so: measure how often people search for you by name. The example brand and product above, Squatty Potty, is more than 5 years old. Christopher S.

Analytics 60

Analytics Software Measurement Advertising 60