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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

Using a media monitoring and PR analytics platform can be instrumental in understanding which platforms work best for your target audiences. Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week. The post Data-Driven PR Campaign Planning: Part 1 appeared first on Onclusive.

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What is Data-Driven PR? Part 1 of 9

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Adapting to a Data-Driven PR World

Cision

Sorting through the data manually would be a nightmare. Luckily, there is technology and tools that can do it for you. Integrated, holistic tools, such as Cision’s software , can gather and slice and dice data across platforms and mediums as well as by campaign. There are insights to be gleaned, but how do you find them?

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Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. The first step toward implementation is to examine tools that are already in your backyard.

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Tracking your PR efforts using metrics that align with business impact

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. The first step toward implementation is to examine tools that are already in your backyard.

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Introducing Dashboards and enhanced reporting tools to usher in a new era of data-driven PR

Muck Rack

Introducing Dashboards and enhanced reporting tools to usher in a new era of data-driven PR