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Welcome back to our blog series about data-drivenPR campaign planning! Your messaging and your story are the heart of your PR campaign. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms.
Using a media monitoring and PR analytics platform can be instrumental in understanding which platforms work best for your target audiences. Stay tuned for the conclusion of our Data-DrivenPR Campaign Planning blog series next week. The post Data-DrivenPR Campaign Planning: Part 1 appeared first on Onclusive.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Sorting through the data manually would be a nightmare. Luckily, there is technology and tools that can do it for you. Integrated, holistic tools, such as Cision’s software , can gather and slice and dice data across platforms and mediums as well as by campaign. There are insights to be gleaned, but how do you find them?
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. The first step toward implementation is to examine tools that are already in your backyard.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications. The first step toward implementation is to examine tools that are already in your backyard.
For many B2B technology brands, data is not only a business asset, but a PRtool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications.
Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-drivenPR through artificial intelligence. By taking advantage of massive quantities of data, normalizing it and using AI to draw insights on it, PR pros can now: Cut noise to be a thought leader.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
According to a recent ANA report survey of client side marketers 5 , PR will become more closely aligned with marketing as marketers carefully measure the effectiveness and ROI of all digital communications. Digital growth has put PR front and center.
We’ve used the expression data-drivenPR for quite some time now, but haven’t clearly defined it. What does data-drivenPR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.
If you’re working with a data-drivenPR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.
As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Casey Egan.
Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Analytics Data-DrivenPR Marketing Marketing Technology Metrics Strategy Tools'
This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-drivenPR and communications.
This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-drivenPR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?
They typically require a data analyst to gather, clean, and prepare the data for visualization. A programmer fluent in Node.js, Shiny, or other interactive visualization tools then takes the data and transforms it into interactive magic. Interactive infographics are more complex to create than static images.
In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Let’s explore what we can learn from these tools and how we can use them to inform our strategy. A great third-party tool that can be used for competitive social media research is CrowdTangle. Wikipedia Top 25 Report.
The tool gives you a detailed timeline of impressions and engagement rates for every Tweet, as well as follower trends and demographics. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.
One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. and using some relatively simple mathematical principles to turn data into insights. Analytics DataData-DrivenPR Marketing Metrics Strategy Training'
But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-DrivenPR Decisions. How can we access data for PR ROI?
If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-drivenPR professional knows that it’s smart to put their eggs elsewhere (…in another basket). The post This Is How PR Influencers Think You Should Be Using Data appeared first on AirPR.
Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects. We’ve all heard the saying you can’t manage what you can’t measure.
DataDrivenPR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.
The book then covers objectives, channels, KPIs, and tools. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Data-DrivenPR Learning Marketing Metrics Review Think With Google'
This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations is a tool for building awareness and trust. PR Isn’t Sales. Public relations is not a tool for selling things. Those are our primary outcomes.
As the dominant form of communication becomes rich – meaning audio and video – the PR profession is at serious risk of missing key trends if tools and vendors fail to adapt. How will PR adapt to a world in which 10 times the content created today will be created in the near future?
Surveys are the data gift that keep giving. Polls and surveys are time-honored PRtools for developing campaigns, fine-tuning messaging, and generating earned media and content. They’re beloved among PRs because they’re quick and affordable. The survey possibilities are endless, but here are our favorites.
Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-drivenPR practitioner, communicator, or marketer.
Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-drivenPR program in the New Year. Check out our PR measurement tool. First let’s review what you can and should be doing today.
As the Digital Marketing and DataDrivenPR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger.
As the Digital Marketing and DataDrivenPR environments become more competitive, your goal should be staying one step ahead of your competition. You have all the latest tools, read all the industry publications, and know all the big players. Now you need a team to work harder, better, faster, and stronger.
We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
The important thing for us, beyond the upgraded look and feel, was to hammer on the data-drivenPR aspect. Then we can use our access to clients’ analytics tools to track how those efforts impacted the sales funnel, ideally all the way down to the bottom line. The one you’re visiting now. What do you think?
Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas. Eapen, Daniel J.
Every industry will need data scientists; every company will need access to data scientists or data science tools in order to remain competitive. 83% of managers in 2016 can’t find/hire any. pic.twitter.com/plqrYTUht3. Christopher Penn (@cspenn) May 18, 2017.
Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-drivenPR program. What’s the goal?
The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels.
Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVENPR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that.
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