Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.

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Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 4, 2017

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series. The 2018 PR Mega-Trends.

Trends 161

Trends Publicity SEO Advertising 161

Onclusive

MAY 10, 2017

With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. That said, here are 10 PR industry job trends, including some data sourced from the U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. What does the future hold for public relations professionals? What should we be keeping an eye on? Christopher S. Vice President, Marketing Technology.

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Data-Driven PR Infographics Data Trends 60

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Data-Driven PR Data Measurement Trends 60

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. New measures of influence, driven by machine learning technologies, will begin to surface as machines can ingest far more data than humans are capable of. Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

FEBRUARY 3, 2015

Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry. But Shannon’s team made some assumptions when creating the content; assumptions that data was saying one thing without considering all the other possibilities. People share the piece.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now.

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Trends Data-Driven PR Data System 124

Onclusive

SEPTEMBER 13, 2017

PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . Savvy CEOs and CMOs have already caught onto this critical shift and incorporate Data-Driven PR into their organizations.

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Measurement Data-Driven PR Survey Storytelling 231

Onclusive

NOVEMBER 30, 2016

Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test!

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Data-Driven PR LinkedIn Data Blogging 150

Onclusive

SEPTEMBER 7, 2016

As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. Let’s do that by diving into the topic of long-tail PR, considering how content can continue to ‘work’ for you far beyond […].

Data-Driven PR 150

Data-Driven PR Data Communications Industry 150

Prowly

JANUARY 29, 2025

Trends monitoring. Detect negative trends early and react promptly. 1 Collect data across channels Monitor social media, reviews, and direct customer interactions. Follow sales statistics and compare them yearly as well as with market trends. Set KPIs and follow trends. Supporting marketing strategy. How to do it?

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Measurement Brand Branding Analytics 104

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

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Data-Driven PR Training Tools Data 212

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Download the report!

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Trends YouTube Video Social Media 105

The Hoyt Organization

SEPTEMBER 8, 2023

Our world is always changing, and so is PR. Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image.

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Trends Brand Branding Analytics 89

Prowly

APRIL 19, 2023

If you missed it, it featured 30-minute discussions with top PR experts over 5 days.

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Data-Driven PR Crisis Management Crisis Trends 104

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

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Trends Data SEO Consumer 88

Shift Communications

SEPTEMBER 18, 2017

Suppose we looked at a very common data source: search engine data. Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

5W PR

AUGUST 30, 2024

The panelists agreed that client expectations are evolving, with a greater emphasis on the integration of PR and marketing efforts. This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels. You can watch the complete webinar for yourself here.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Shift Communications

DECEMBER 26, 2016

Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Here’s a quick overview of how each can help support your PR program. Google Trends. The homepage generates Trending Stories in real time as they are happening, which PR teams can help use to optimize rapid response opportunities.

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Google Data Pitching Tools 98

Onclusive

MARCH 17, 2021

Three key focus areas where short-term approaches mar the benefit of strategic and critical thinking and planning: Focusing on measurements and reporting as an activity instead of analyzing trends and patterns and adding more context for deeper and actionable insights – which can become capabilities embedded in various PR/Communications processes.

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Data Communications Reputation Data-Driven PR 195

Shift Communications

NOVEMBER 10, 2014

The tool gives you a detailed timeline of impressions and engagement rates for every Tweet, as well as follower trends and demographics. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Tori Sabourin. Marketing Analyst.

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Data Data-Driven PR Big Data Analytics 117

Landis PR

JANUARY 28, 2025

By crafting op-eds, blog posts, and whitepapers on trending topics such as telemedicine, health equity, or cutting-edge treatments, you demonstrate expertise and authority in the field. Leveraging Data and Metrics Data-driven PR strategies ensure you focus on what works.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

AUGUST 15, 2017

You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution.

Data 170

Data Data-Driven PR Analytics Measurement 170

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Our clients are often sitting on a goldmine of data whether this is sales stats, user trends, or even a rise in sales for a specific product.

Digital PR 62

Digital PR Internal International Data 62

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.

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Storytelling Data Survey Financial 149

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

MARCH 17, 2015

My plea not just to tech companies, but to PR companies, ad agencies, and marketers across the board: Rather than talk about what everyone’s already talking about—let’s be the ones to get them talking. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations'

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Data-Driven PR Data Technology Print 60

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

B2B 60

B2B Data Data-Driven PR Enterprise 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

So the best research work is grounded in hot buttons and trends, with the brand’s core themes and messages lightly baked in. They are inherently skeptical of research from brands because they know brands have a vested interest in the subject matter. For B2B tech brands, walking that line is important.

B2B 147

B2B Data Retail Survey 147

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS.

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Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

JUNE 25, 2018

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time.

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Analysis Conference Data Exercises 94

Shift Communications

AUGUST 9, 2017

Data – this doesn’t just mean survey data (yes that’s helpful too) but overall data on the market, trend or consumer issue you’re talking about (that isn’t created by your client). Show reporters that the trend goes beyond one company (your client) and you increase your chance for success.

Media 100

Media B2B Data Pitching 100

Shift Communications

OCTOBER 24, 2017

While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways. according to Google Trends. Just look at the seasonal spikes in generic “recipe” search traffic over the last 5 years in the U.S.

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Content Marketing Marketing Google Trends 74

Shift Communications

NOVEMBER 17, 2017

As such, the future of business is in large data sets and the observations derived from the analysis. The latest focus is on predictive analytics and the power one can wield by predicting future trends. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool.

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eBook Analytics Data Software 104