Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

FEBRUARY 13, 2017

Consider the handful of other metrics services like YouTube give us: Did anyone watch our video until the end? Depending on the video service, these might be called subscribers (YouTube), followers (Snapchat/Instagram), or Likes (Facebook). The Video Communications Measurement Funnel. How many unique human beings watched our video?

Video 117

Video Measurement Communications How To 117

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

Google 60

Google Data Data-Driven PR Software 60

Shift Communications

APRIL 6, 2015

The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. The post Social Media Game of Thrones: A Song of PR and Social appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Social Media 60

Social Media Data-Driven PR Infographics Media 60

Newsfile

JANUARY 30, 2024

Platforms like Facebook and YouTube will continue to be effective since they have the top two numbers of social media users worldwide. In particular, short form videos are booming in PR trends. Meta’s Reels are viewed 200 billion times a day and YouTube Shorts are the trend to watch in 2024.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JULY 19, 2017

woke up and saw a Shark Week promo as he waited for a video to load on YouTube. Let’s pretend our shark client’s name is G.W. and he owns a vegan donut shop (why not?). Anyone Could Need Crisis Management (…and at Anytime). This morning, G.W. Odd (and untrue – “I’m a vegan! I don’t eat seals, or Seal for that matter…” G.W.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

OCTOBER 31, 2016

YouTube users post 400 hours of new video per second. Worse, there are so many visual data streams produced in any given minute that it becomes impossible to do meaningful analysis on a large scale by hand. What if you had insight into the subject matter shown in the fastest trending YouTube videos?

Analytics 60

Analytics Data Analysis Technology 60