This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?
Now, envision you have a megaphone equipped with facts, figures, and forecasts—data that not only amplifies your message but also commands the room. This is the power of integrating data and analytics into press releases. Imagine standing in a crowded room, trying to capture everyone's attention with just your voice.
Join this panel webinar to learn from four top executives in PR as they discuss how they have leveraged data to grow their budget, expand their team, and advance their careers. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Lona Therrien. Enid Maran. Managing Director.
Welcome back to our blog series about data-driven PR campaign planning! Who are the most impactful ones based on past data? You can also include extra resources, such as customer reviews and testimonials, additional data and insights that only your brand can provide, exclusive photos or “sneak peaks” and other items of interest.
Find out: What current trends are on the rise for corporate DEI action The shifts occurring in companies’ communication based on new 3BL data How to combat the current pushback on corporate DEI progress
Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. The post [Webinar] Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. How to get executive alignment and buy-in on PR. How to track key PR & communications metrics.
PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. The story is in the data appeared first on Onclusive. Remember, it’s not about the size of your list.
Download this whitepaper to learn: How you can align your PR metrics with business goals & executive KPIs Steps that you can take to get executive buy-in on PR metrics that matter to your business Which PR metrics are most impactful to track for your business How to empower your company with data and showcase your department’s success.
One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.
In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)
The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook. We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. But for […].
Full data attribution for PR? With an aim to help PR teams of all shapes and sizes showcase and measure their work. With minimal faff. I’d say that need is very much still there. And then some. Thousands of people use it. Which still […]. The post CoverageBook 2. appeared first on PR Resolution — by CoverageBook.
Keeping your client’s data safe and secure should be one of your biggest priorities as an agency. If you get this wrong, the consequences can be pretty […] The post 6 ways to secure client data as a PR agency appeared first on Agility PR Solutions.
Explore how financial institutions are revolutionizing customer engagement through data driven digital marketing strategies and personalized banking experiences The post The Evolution of Financial Digital Marketing: How Data-Driven Strategies are Shaping the Future of Finance appeared first on.
In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
See how your coverage data compares appeared first on PR Resolution by CoverageBook. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarks Report 2024.
In today’s digitized business operations, data security is an important aspect of running a successful business. This article aims to spread awareness on why businesses simply can’t afford […] The post The cost of compromise: Why businesses can’t afford to skimp on data security appeared first on Agility PR Solutions.
Every post, tweet, or comment is a potential goldmine of […] The post 6 ways social listening drives data-driven PR and marketing appeared first on Agility PR Solutions. But what if you had a pair of super-powered headphones that could tune into every conversation? That’s exactly what social listening does.
Converting raw climate data into meaningful and actionable global initiatives requires more than scientific reports. A PR campaign is […] The post PR campaigns that transform climate data into global climate action first appeared on Agility PR Solutions.
We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools. What is a measurement framework?
While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. Date: March 31, 2022.
It’s no surprise to communicators that data privacy and security issues are reaching new heights as business operations become more technical and automated, but it seems to be eluding many consumers, and increasingly so the older they are.
The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. Best practices for setting up a data-driven PR organization.
With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.
Data and research. PR people should never let good data go to waste. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.
Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.
The partnership will enable current and new MSL/Publicis Groupe clients globally to connect their earned and owned content to business outcomes by blending Onclusive’s deterministic data with artificial intelligence. Utilizing Onclusive’s best-in-class data science we are proud to be a strategic partner to MSL and their clients globally. “We
We cover everything from industry cliches to data-based communication to strategy pointers and more. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Just like media relations, building a perfect pitch has become both an art and a science.
With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.
This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy. The shift toward qualitative vs. quantitative metrics.
Public relations has undergone a significant transformation through the integration of data analytics. This shift […] The post The power of precision: How data-driven PR and analytics are shaping campaigns first appeared on Agility PR Solutions.
Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world. How Coursera has used data to measure the impact of their stories and pivot when needed. Speaker Info.
See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.
While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.
We dove into the data to show PR and comms pros the stats that can help them do their jobs better, including best times and days to distribute a press release, and more.
Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!
Granted, the data integration capabilities of a digital transformation tool may not be at the top of most executives’ reading lists. Use data and assets — or create your own. Whether in business, technology, or professional services media, one hugely attractive asset that can really bring a story to life is data.
All of this information should lead to more data-driven decision making and the optimization of future content. Ultimately, the right mix of earned, owned and paid tactics will depend on your specific company, so we encourage you to put content at the center of your marketing and communications strategy and let the data tell the story.
Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. source] Harnessing Real-Time Monitoring Companies […] The post The role of technology in preventing PR disasters caused by data mismanagement appeared first on Agility PR Solutions.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th!
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th!
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content