The Proactive Report

JANUARY 24, 2016

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. What content gaps and opportunities there are.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics Measurement Pinterest 100

The Proactive Report

JANUARY 25, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC Need help? Call for a free consultation 888 243 3470 Follow me on Twitter The post Digital PR Insights on Trust in 2017 appeared first on Meritus Media.

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

DECEMBER 24, 2014

In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. Infographic courtesy of Kargo.com. And they were right.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

DECEMBER 12, 2017

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest. And video is growing at breakneck speed.

Analytics 228

Analytics Infographics SEO Software 228

Buzzstream

NOVEMBER 6, 2024

Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach. You can check out their original conversation about product-led digital PR on their blog. Main Takeaways Here is the TL:DR recap of the conversation.

Digital PR 83

Digital PR SEO Data Report 83

Cision

MAY 29, 2017

Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. In fact, content discovery helps both consumers and online marketers.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

Buzzstream

JUNE 15, 2020

50% of surveyed entrepreneurs implemented digital PR practices in their business. Over half of entrepreneurs reported handling their business’s digital PR efforts. . 68% of entrepreneurs planned to increase spending on digital PR over the next five years. Implementing Digital PR. Key Takeaways.

Digital PR 62

Digital PR Survey SEO Employee 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. And they have to be skilled people who can actually find and analyze data that delivers AHA! Once you have the data it has to be communicated in a visually pleasing way – a well-deigned infographic that tells the story does best.

B2B 100

B2B Infographics B2C Case Study 100

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Reactive digital PR. Proactive digital PR. Planned PR campaigns.

Digital PR 62

Digital PR Analysis B2C Examples 62

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Which Data Points to Track. Measuring and Managing Data Points.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Rock the Status Quo

JANUARY 12, 2016

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Maybe these great infographics will inspire you. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Pinterest 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Rock the Status Quo

JANUARY 12, 2016

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics. Maybe these great infographics will inspire you. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Twitter 100

The Proactive Report

JUNE 4, 2016

Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest. For more Digital PR Tips subscribe to our newsletter. Follow us on Twitter. mikefalkow. sallyfalkow. Meritus_Media.

Social Media 100

Social Media Media Infographics Pinterest 100

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

The Proactive Report

MARCH 27, 2018

These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. This year alone, the U.S.

Analytics 100

Analytics Measurement B2C Construction 100

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. PR folk need to learn how to: track content distribution.

Communications 100

Communications Training Web Analytics 100

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use analytics tools to track the performance of PR and digital marketing campaigns. Evaluate the effectiveness of PR and digital marketing efforts. Use data-driven insights to inform future decisions.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Buzzstream

FEBRUARY 1, 2024

Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage. Jodie says: “Journalists love data, but sometimes it is not easy to come across. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year.

System 100

System Training Engineering Employee 100

Sword and the Script

NOVEMBER 9, 2021

Innodata CEO talks up AI in Agility PR on an earnings call. Innodata said it began providing “AI data annotation services to another Silicon Valley technology giant.” Every AI initiative begins and ends with data. AI applications are trained with large quantities of data, not programmed in the traditional sense.

Software 92

Software Banking Technology Corporate 92

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. That thinking discounts a deluge of data that says otherwise. 1) Long-form wins in data analysis of 700,000 articles by SEMrush. Importantly, the findings are based on data and not a survey.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Proactive Report

JANUARY 30, 2015

So their first goal was to have a sizable group they could engage with to gather data. Once they had the data they analyzed it and discovered that they had a large group of fans who were over 50. You can download the full infographic of the 15 skills here. Content Marketing Online PR digital PR digital skills public relations'

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. They provide ego bait that elicits emotional responses and are (usually) backed by data. SEO Rankings Digital PR and SEO work well together.

Study 62

Study Pitching How To Data 62

Buzzstream

NOVEMBER 20, 2024

Not according to Amber Carnegie , Creative Lead from UK-based digital PR agency Verve Search. Or as Amber put it, “Hero campaigns have changed quite a lot in terms of the digital PR space… they can’t just be one thing anymore. Hero campaigns are evolving. They’re not just one piece of content anymore.

Digital PR 71

Digital PR Data SEO Strategy 71

The Proactive Report

JULY 23, 2018

We know how that works; it’s one of the core functions of PR. Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. Owned Links. You created the content and you placed that link there. Any link that you created is owned.

Google 113

Google Guidelines Web B2C 113

5W PR

JUNE 25, 2018

Content marketers around the world are beginning to recognize just how valuable data can be to their marketing strategies. The right data gives organizations a chance to learn what their audience wants most from them. Q&A sessions or in-depth industry articles can help a company to appear more credible and authoritative.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62