Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 77

Automotive Policies Employee Corporate 77

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? One of the sources of this information is media monitoring and social listening technology.

Strategy 418

Strategy Survey Automotive Data 418

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 94

Technology Meeting Media Analytics 94

Wadds Inc.

MARCH 22, 2023

Deloitte study identifies organisational listening, stakeholder mapping and relationship management as critical advisory roles The rise of the public relations function within organisations during COVID-19 is well reported. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 98

Publicity Corporate Employee Interviews 98

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. That makes it inappropriate — and possibly illegal — to use customers’ or employees’ confidential information in a prompt.

Policies 109

Policies Ethics Privacy Training 109

Onclusive

OCTOBER 22, 2020

The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. Our data, in combination with RepTrak’s, gives communications teams a clear objective against which to optimize.

Reputation 307

Reputation Analytics Corporate Government 307

NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. But Zach and his team are utilizing leading-edge technology and analytics to find the trends.

Data 148

Data Public Affairs Crisis Analytics 148

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The relationship between agency employers and employees has reset. The first four months of the year have been a grind.

Agency 98

Agency Publicity Marketing Banking 98

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. Companies Lag Europeans on ESG Reporting. ESG: Where to Start.

Automotive 97

Automotive Technology Communications Mobile 97

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” PR is thriving, but what about “public relations” — as a name? ” Who, me, a publicist?

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. Not every sector is exciting or accessible, especially in B2B technology. Get personal.

How To 310

How To Transportation Software Employee 310

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 102

Interviews Publicity Technology Social Media 102

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 97

Internal International Communications Employee 97

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. If the country is divided, you can bet for most companies, their employees and customers are too.

Technology 128

Technology Study Communications Survey 128

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. It wasn’t that long ago that doing anything in public relations software required multiple clicks – with a wait in-between for the software to resolve the call.

Software 84

Software Publicity Technology Data 84

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. For one thing, good PR campaigns are increasingly informed by data.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 173

Reddit Software B2B Technology 173

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” Cision settles claim by sales employees.

Publicity 84

Publicity Survey Enterprise Pitching 84

Sword and the Script

APRIL 23, 2024

According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. On average, the leaders are five times more likely to install technology serving these areas.” Comment: There are certain skills businesses need to have in-house.

Software 121

Software B2B Company Marketing 121

5W PR

MAY 7, 2024

Work-Life Balance: Rejecting the notion of a work “family,” we emphasized the importance of boundaries and initiatives that support employees’ lifestyles, ensuring a healthy work-life balance. By embracing diversity and leveraging innovative strategies, organizations can thrive in an ever-evolving workforce landscape.

Employee 78

Employee Leadership System Instagram 78

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

The Stalwart Blog

NOVEMBER 18, 2019

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. Lily Li: I mean, right now, a lot of businesses don’t realize how much data they’re collecting. Tell us about it. Lily Li: Sure.

Data 60

Data Privacy System Crisis Communications 60

5W PR

MAY 17, 2024

From AI-powered threat detection systems to automated response protocols, the technology is being harnessed to improve the speed and effectiveness of cybersecurity defenses. However, it also creates new opportunities, requiring a workforce skilled in AI technology and cybersecurity.

Conference 78

Conference System Training Technology 78

5W PR

JUNE 19, 2024

Cybersecurity has become an incredibly valuable field, and so is the reputation of companies that safeguard the data of both big and small companies. This is where public relations come into play. This is where public relations come into play.

Reputation 78

Reputation Company Case Study Leadership 78

PRSay

DECEMBER 27, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Also of note is that practitioners and educators increasingly recognize the role of public relations in social change whether as activists or through CSR or CSA. Toth, Ph.D.,

Report 78

Report Education Ethics Survey 78

Onclusive

DECEMBER 16, 2020

Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. So, what does next year look like from this vantage point? Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

DECEMBER 21, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Also of note is that practitioners and educators increasingly recognize the role of public relations in social change whether as activists or through CSR or CSA. Toth, Ph.D.,

Report 78

Report Education Ethics Survey 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 144

Analysis Tools Software SMB 144

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

Trends 86

Trends Branding Brand Analytics 86

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. Embrace technology. Technology has allowed teams to work from anywhere, anytime. If an employee in Sydney is working while EMEA and U.S.

How To 272

How To Employee Meeting Internal 272

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce.

Employee 60

Employee Data-Driven PR Communications Software 60

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment. Actively maintain our CRM data. Skills/Attributes.

Software 150

Software Analytics Data Technology 150

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for.

Community 92

Community How To Marketing Data 92