Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178

Ethics Publicity Enterprise Groups 178

PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 123

Ethics Data Strategy Privacy 123

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. Today’s AI-powered analytics platforms provide deeper insights through advanced data processing capabilities.

Analytics 146

Analytics Strategy System Ethics 146

PR in High Definition

NOVEMBER 22, 2024

Curious, I pressed for more information and asked for the origin of the data. It went on to admit that the figure was not based on factual data but rather an assumption derived from general trends. They generate responses based on patterns in their training data. and then follow up with questions about specific data points.

Ethics 117

Ethics Product Launch Data Trends 117

Contently - Strategy

SEPTEMBER 30, 2024

Virginia & California lead the charge on data privacy Virginia and California have taken the lead in data privacy with laws that grant residents significant control over their personal information. Brands must be strategic, proactive, and vigilant to protect their interests and align with both legal and ethical standards.

Social Media 107

Social Media Privacy Branding Brand 107

PRSay

SEPTEMBER 4, 2019

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? We asked BEPS members what ethics means to them personally. Taking time to reflect and analyze the issue can help lead to sound ethical decisions.

Ethics 130

Ethics Case Study Twitter Reputation 130

Agility PR Solutions

SEPTEMBER 14, 2020

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers. The post Is trust the solution to ‘dirty data?’

Data 154

Data Study Ethics Resources 154

Stephen Waddington

AUGUST 26, 2020

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation. Understanding ethics is hard enough, understanding the potential pitfalls and ethical challenges of AI makes it even harder.

Ethics 140

Ethics Guidelines Education Data 140

Stern + Associates

OCTOBER 26, 2023

knows the landscape of ethical risk inherent in organizations, particularly in AI programs. An entrepreneur and former philosophy professor, Blackman is captivated by the ethics of emerging technologies. Reid Blackman , Ph.D.,

Ethics 133

Ethics Privacy Technology Government 133

5W PR

MARCH 12, 2025

Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers. For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential.

Case Study 78

Case Study Branding Brand Ethics 78

Agility PR Solutions

JUNE 3, 2020

The post PR across the pond: European pros battle ethical challenges, data competency, gender parity appeared first on Agility PR Solutions.

Ethics 109

Ethics Data Education Reputation 109

Agility PR Solutions

OCTOBER 25, 2023

Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention.

Privacy 113

Privacy Ethics Data Consumer 113

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 152

Government Survey Ethics Media 152

Deirdre Breakenridge

DECEMBER 29, 2021

Before the students dive into the model and the study findings, I’m quick to point out that the road to FEEL (facing Fears , engaging with Empathy , living with Ethics and unleashing Love ) starts early and long before you begin your professional career. .

eBook 339

eBook Infographics Ethics Study 339

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 178

Policies Ethics Privacy Training 178

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

Agility PR Solutions

JULY 26, 2022

Three in four (75 percent) US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics, according to new research from publishing audience platform Permutive, which affirms that consumers are concerned about their data privacy, being tracked online, and want more choice in the data they share with brands.

Ethics 85

Ethics Data Consumer Privacy 85

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Data wants to be managed PR teams need data to feed AI, and data needs governance. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Ronn Torossian

DECEMBER 17, 2024

AI revolutionizes digital marketing through personalization, data analytics, chatbots, and content creation, while raising important ethical and privacy considerations. The post AI: The New Frontier of Digital Marketing appeared first on.

Privacy 195

Privacy Marketing Ethics Analytics 195

Cision

JANUARY 16, 2017

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. Not many businesses can do that with their data.

Data 120

Data How To Retail Ethics 120

Ronn Torossian

FEBRUARY 1, 2025

Learn how healthcare PR is evolving in 2025, from digital trends and data analytics to mental health focus and ethical communication strategies The post Healthcare PR Trends Today: Navigating the Evolving Landscape of Communication in 2025 appeared first on.

Healthcare 195

Healthcare Trends Communications Ethics 195

Ronn Torossian

DECEMBER 31, 2024

Digital marketing in 2025 will transform with AI and automation leading personalized experiences, data analytics and campaign automation while raising ethical questions The post The Future of Digital Marketing in 2025: Artificial Intelligence and Automation Take Center Stage appeared first on.

Ethics 195

Ethics Marketing Analytics Data 195

Sword and the Script

AUGUST 11, 2020

The Effects of PR Ethics on Media Bias If this survey question feels like it’s piling on the media, it’s not intended to do so. This survey question was coupled with a question about PR ethics – and the veracity of information communicators share with the media. Bias is universal. Psychology affects everyone.”

Survey 165

Survey Data Media Ethics 165

Ronn Torossian

MARCH 5, 2025

Learn how market research will transform by 2025, from AI and real-time analytics to ethical data practices. Discover key trends and strategies for business success. The post What Market Research Will Look Like in 2025: Key Trends and Strategies for Success appeared first on.

Trends 195

Trends Strategy Ethics Marketing 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Branding 323

Branding Brand eBook Advertising 323

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

JANUARY 12, 2025

Leveraging user data to deliver targeted ads aligned with their interests can boost engagement and click-through rates. Ethical Considerations in In-App Advertising While in-app advertising is a valuable revenue stream for developers, it’s essential to balance monetization with ethical considerations.

Advertising 78

Advertising Advertising Ethics Mobile 78

Burrelles Fresh Ideas

JANUARY 30, 2024

The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.” Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment.

Ethics 97

Ethics Crisis Transportation Airlines 97

5W PR

DECEMBER 29, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. Data-Driven Insights Gather comprehensive data on customer demographics, purchase history, online behavior, and preferences to gain valuable insights.

Consumer 78

Consumer How To Privacy Fashion 78

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 94

Ethics How To Survey Interviews 94

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users. So, was Definers ethical? But even for someone not concerned about ethics, a smear campaign is a stupid strategy.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Ethical Voices

SEPTEMBER 28, 2023

This week in PR Ethics the issues ran the gamut from undisclosed promotions to agencies deciding with whom they should work and the importance of PR Codes of Ethics: The undisclosed promotions of Ozempic – Ozempic is everywhere – but this blogger highlights how some of the promotions are not disclosing conflicts of interest and paid relationships.

Ethics 85

Ethics Employee Agency Creativity 85

Ethical Voices

JANUARY 26, 2023

I sure picked a good week to restart the This Week in PR Ethics this year. Everywhere you turn there is an ethics discussion. M&M ethics – This story has blown up over the past few days. What are the ethics considerations of mascots, brand ambassadors, and cartoon characters. Did I mention ChatGPT?

Ethics 95

Ethics Case Study Web Technology 95

Reputation Us

DECEMBER 19, 2024

RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent.

Reputation 60

Reputation Ethics Employee Government 60

Ishmael's Corner

JUNE 25, 2019

The post Pirates, Data and Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 118

Storytelling Data Communications Publicity 118

5W PR

DECEMBER 21, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. Data-Driven Insights Gather comprehensive data on customer demographics, purchase history, online behavior, and preferences to gain valuable insights.

Consumer 78

Consumer How To Privacy Fashion 78

Waxing UnLyrical

DECEMBER 24, 2020

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. How you think 2020 will be remembered? Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. Think about it.

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Data Analytics Privacy Ethics 105