Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Data wants to be managed PR teams need data to feed AI, and data needs governance. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Business is ethical and competent. 57% are neutral about trust in NGOs.

Government 152

Government Survey Ethics Media 152

Reputation Us

MARCH 17, 2025

The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased. Year-over-year, an organization can determine if its RHS has increased, decreased or was consistent in various select categories. Ready to score?

Reputation 78

Reputation Technology Government Employee 78

5W PR

JANUARY 12, 2025

Leveraging user data to deliver targeted ads aligned with their interests can boost engagement and click-through rates. Ethical Considerations in In-App Advertising While in-app advertising is a valuable revenue stream for developers, it’s essential to balance monetization with ethical considerations.

Advertising 78

Advertising Advertising Ethics Mobile 78

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

5W PR

FEBRUARY 3, 2025

PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines. Responding to Public Criticism When addressing public concerns, brands must strike a balance between accountability and measured response.

Reputation 78

Reputation Branding Brand Crisis 78

5W PR

FEBRUARY 22, 2025

PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Measuring PR Impact Evaluating PR effectiveness helps refine communication strategies and demonstrate value.

Publicity 78

Publicity Privacy Technology Ethics 78

Sword and the Script

AUGUST 11, 2020

They used to be more unbiased, but social media requirements measure work on likes, tweets and followers.” The Effects of PR Ethics on Media Bias If this survey question feels like it’s piling on the media, it’s not intended to do so. A PR View of Media Bias [Survey Data] appeared first on Sword and the Script.

Survey 165

Survey Data Media Ethics 165

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Waxing UnLyrical

NOVEMBER 9, 2016

The need for truth and transparency within public relations was born out of necessity after the communication industry had developed a black-eye by turning a blind eye to ethics. ” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts.

Storytelling 95

Storytelling Measurement Ethics Web 95

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? The IBM Data Science Community is one of the best user-generated content examples. Ask the Content Strategist: FAQs about user-generated content How do you measure the success of user-generated content on owned channels?

B2B 98

B2B Branding Brand Case Study 98

Burrelles Fresh Ideas

JANUARY 30, 2024

The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.” Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment.

Ethics 97

Ethics Crisis Transportation Airlines 97

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The importance of data. Mobile, data and wearable technology. Data is everywhere. It’s anonymised data, but it’s still our data that it is using.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols.

Crisis 78

Crisis Branding Brand Case Study 78

Ethical Voices

NOVEMBER 20, 2023

She discusses a number of important ethics issues, including: How do we ethically ask questions in research? What to absolutely never, ever do when conducting research for a PR campaign Ethical challenges with AI in PR Why don’t you tell me about yourself and your career? PRSA had a poster, “Act Ethically and Carry On”.

Ethics 94

Ethics How To Survey Interviews 94

The Resolution Blog

MARCH 8, 2019

Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurate or ethical way to put a monetary value on press coverage. You can try out SEMRush’s free 7-day trial that gives you access to all the data and information available in the paid version.

Measurement 120

Measurement Advertising Advertising Google 120

Cision

APRIL 27, 2017

The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. As Professor and Academic Director at DePaul University Matt Ragas put it, “Data and numbers are the language of business and the C-suite. “You have these amazing tech & data tools at your disposal in #PR , now use them.”

Data 264

Data Leadership Tools Advertising 264

Deirdre Breakenridge

APRIL 5, 2019

The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen. If you don’t FEEL as a first step, which means to Face Fears , connect with Empathy , use Ethics and unleash the Love of your mission, then all of your planning may fall on deaf ears.

Infographics 266

Infographics Communications Leadership Social Media 266

Prowly

FEBRUARY 3, 2025

Brand research is the process of analyzing how a brand is perceived, gathering insights on audience sentiment, competitor positioning, messaging, and brand performance to draft strategies based on actionable data. After all, AI is nothing short of wonderful when it comes to processing large amounts of data and analyzing it effectively.

Examples 104

Examples Branding Brand How To 104

Onclusive

OCTOBER 9, 2023

This dominance may be due to the fallout of recent regulation scandals e.g. A federal lawsuit citing racial discrimination at Tesla, or increased calls for better measures to safeguard children on social media platforms. Real-time data is your strategic advantage when it comes to building and maintaining your CEO’s image.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

This dominance may be due to the fallout of recent regulation scandals including a federal lawsuit citing racial discrimination at Tesla, or increased calls for better measures to safeguard children on social media platforms. Real-time data is your strategic advantage when it comes to building and maintaining your CEO’s image.

Media 195

Media Reputation Data Leadership 195

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. Chartered status is typically recognised a measure of competence within a profession.

Publicity 167

Publicity Ethics Training Education 167

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Big Data 167

Prohibition

OCTOBER 16, 2024

As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work. Here are five ethical considerations creative teams must address when implementing AI into their workflows. Access Control: Managing who can use AI tools and access related data.

Ethics 62

Ethics Creativity Privacy Training 62

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Corporate 195

Corporate Reputation Branding Brand 195

PRSay

JULY 12, 2024

However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security. Managing AI’s downsides could become a huge challenge for the PR profession. The future of PR is bright. Embracing these trends will help you succeed.

Trends 179

Trends Publicity Survey Privacy 179

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. AIs capacity to process large volumes of data.

Trends 104

Trends Reddit Pitching Data 104

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115

Corporate Trends Communications Ethics 115

5W PR

FEBRUARY 24, 2025

According to the Defense Industry Initiative on Business Ethics and Conduct, successful simulations incorporate multiple dimensions of crisis response, including technical, operational, and communications aspects. Regular evaluation helps identify strengths and weaknesses in your crisis response capabilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. Use this data to make adjustments during the campaign, such as refining messaging or reallocating resources to high-performing channels.

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

MAY 26, 2020

Media bias and PR ethics. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR measurement. Sentiment around these questions suggests judicious use is well-advised.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 75

Ethics Branding Brand Internal 75