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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 203
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4 Tips for Transitioning From Military Public Affairs to the Civilian Sector

PRSay

With more than two decades of experience in public relations and military public affairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military public affairs to the civilian sector. • In the civilian world, you’re competing with professionals who went to school for public relations.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. So, was Definers ethical? But when the heat is on, it’s easy to blame the agency.

Facebook 224
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This Week in PR Ethics (3/9/23): Ethics of AI Pitching, Freedom of Speech, Psyops, and Resume Bias

Ethical Voices

This week there are more than a few public relations ethics issues and some of them are real doozies. Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. Check them out below!

Ethics 80
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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Corporate 195
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AI and Journalism: What’s Next?

PRSay

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.