PRSay

SEPTEMBER 24, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 123

Ethics Data Strategy Privacy 123

Contently - Strategy

SEPTEMBER 30, 2024

Virginia & California lead the charge on data privacy Virginia and California have taken the lead in data privacy with laws that grant residents significant control over their personal information. This sparked an advertiser exodus, as companies feared the impact on their reputation, significantly affecting X’s revenue.

Social Media 107

Social Media Privacy Branding Brand 107

PRSay

SEPTEMBER 4, 2019

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? We asked BEPS members what ethics means to them personally. Taking time to reflect and analyze the issue can help lead to sound ethical decisions.

Ethics 130

Ethics Case Study Twitter Reputation 130

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 183

Reputation Privacy Banking Ethics 183

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Branding Brand 195

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media monitoring captures data on the performance of social media activity from both your company and your competitors.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

MARCH 12, 2025

Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers. For organizations looking to stand out in this competitive space, developing a strong brand identity centered on ethical practices and customer success has become essential.

Case Study 78

Case Study Branding Brand Ethics 78

Agility PR Solutions

JUNE 3, 2020

The post PR across the pond: European pros battle ethical challenges, data competency, gender parity appeared first on Agility PR Solutions. The post PR across the pond: European pros battle ethical challenges, data competency, gender parity appeared first on Agility PR Solutions.

Ethics 109

Ethics Data Education Reputation 109

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

Policies 178

Policies Ethics Privacy Training 178

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

Ethics 111

Ethics Industry Publicity Analysis 111

5W PR

JANUARY 12, 2025

Collaborating with reputable ad networks expands access to a wider advertiser pool and enhances ad delivery optimization. Leveraging user data to deliver targeted ads aligned with their interests can boost engagement and click-through rates. Implementing cooldown periods between ads can significantly improve user experience.

Advertising 78

Advertising Advertising Ethics Mobile 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Customers want to feel heard and understood.

Crisis 78

Crisis Branding Brand Case Study 78

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. Gathering data insights on your CEO Having this depth of information about your CEO and brand is crucial for gaining a competitive edge and reacting quickly and effectively to negative media coverage.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. Gathering data insights on your CEO Having this depth of information about your CEO and brand is crucial for gaining a competitive edge and reacting quickly and effectively to negative media coverage.

Media 195

Media Reputation Data Leadership 195

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The importance of data. Mobile, data and wearable technology. Data is everywhere. It’s anonymised data, but it’s still our data that it is using.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

APRIL 27, 2017

The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. As Professor and Academic Director at DePaul University Matt Ragas put it, “Data and numbers are the language of business and the C-suite. “You have these amazing tech & data tools at your disposal in #PR , now use them.”

Data 264

Data Leadership Tools Advertising 264

Agility PR Solutions

APRIL 29, 2019

With reputation sensitivity on red alert these days, companies have to tread lightly though controversies like data breaches, questionable sales practices and organizational misconduct—and ideally end them once and for all.

Ethics 77

Ethics Enterprise Reputation Data 77

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. This data in each case has been collected by a third-party research agency. A body of knowledge, ethics and certification are the three foundations of a profession. To build and enhance organisational reputation. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Bring in data or other experts to make your case. Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. It certainly does reputationally.

Communications 158

Communications Ethics Leadership Reputation 158

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. Use this data to make adjustments during the campaign, such as refining messaging or reallocating resources to high-performing channels. Measure against your KPIs to assess effectiveness.

Examples 104

Examples How To Product Launch Print 104

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? Simply put, we reposition and protect brand reputations.

Ethics 79

Ethics Publicity Education Reputation 79

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

“Hi [First_Name]), including more than four people from a given outlet, emailing general information handles multiple times, typos, forgetting a subject line altogether before sending the merge – all can undermine your pitch and even your reputation for competence. of us for every journalist out there).

Pitching 240

Pitching How To Report Radio 240

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

Reputation 60

Reputation Ethics Employee Government 60

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. How to create buzz ethically? and "Did we influence our target audience?"

Digital PR 104

Digital PR Case Study SEO Measurement 104

NewsWhip

AUGUST 2, 2022

One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . Let’s dive into the data. . Reputational crisis. His reputation quickly plummeted, and Smith is now banned from attending the award show for the next ten years. .

Crisis 158

Crisis Financial Reputation Sports 158

Prowly

FEBRUARY 3, 2025

Brand research is the process of analyzing how a brand is perceived, gathering insights on audience sentiment, competitor positioning, messaging, and brand performance to draft strategies based on actionable data. After all, AI is nothing short of wonderful when it comes to processing large amounts of data and analyzing it effectively.

Examples 104

Examples Branding Brand How To 104

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Data analytics (53%) and social media management (54%) integrate AI tools more extensively.

Publicity 126

Publicity Ethics Government Policies 126

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. AIs capacity to process large volumes of data.

Trends 104

Trends Reddit Pitching Data 104

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115

Corporate Trends Communications Ethics 115

Contently - Strategy

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” The Ethics of Social Media Content appeared first on Contently. What is social media plagiarism? Be inspired.

Social Media 105

Social Media Ethics Trends Viral 105

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 75

Ethics Branding Brand Internal 75

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. From there the function deteriorates from a strategic business initiative to a “how many news pieces did we get last month.” To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end.

Corporate 70

Corporate Reputation Branding Brand 70

5W PR

JUNE 12, 2020

Sometimes the data is already there and just needs to be gathered and analyzed. Whatever the scenario, the data gathered and analyzed is invaluable in understanding the targeted public as well as putting together a strategy focused on them. Having a reputation as a sincere and trustworthy professional is priceless at such times.

Ethics 128

Ethics Government Data Groups 128