Contently - Strategy

AUGUST 25, 2021

They’re finding a lot of success through original research and data visualization in particular. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.

Healthcare 79

Healthcare Infographics Marketing Content Marketing 79

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? The interactive infographic.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Surveys are the data gift that keep giving.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

JUNE 9, 2017

Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? . Institutional investors live within their Bloomberg-type terminals and have all the data times five. So why are they visiting your IR website? Question 5: This question and its answer always seem counter intelligent to me.

Infographics 153

Infographics Comparison Study Retail 153

Cision

MAY 26, 2017

This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. It’s where they receive their data and breaking news. More to the point, where do they want to consume it?

Infographics 120

Infographics Comparison Retail Study 120

Deirdre Breakenridge

APRIL 5, 2019

The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen. Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? Are you using social media to get closer with people to build your own personal brand?

Infographics 266

Infographics Communications Leadership Social Media 266

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Data and research. PR people should never let good data go to waste. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Cision

JULY 22, 2015

With data from journalists in 11 countries, including the U.S., For a quick look at what’s in the study, check out the infographic below. Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives.

Infographics 120

Infographics Journalism Study Social Media 120

Deirdre Breakenridge

AUGUST 12, 2019

What does “ Data ” tell you about your topic? What have you been sharing vs. your media host and their audience? What topics in the news relate directly to your topic? They can, and, usually will, end up as a part of the conversation? So be ready! Do you have your stats ready to share?

Interviews 157

Interviews Infographics Media Media Training 157

5W PR

SEPTEMBER 26, 2024

Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement. When crafting content, quality reigns supreme.

Infographics 78

Infographics Engineering Comparison Case Study 78

5W PR

NOVEMBER 11, 2019

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Mint’s discovery and sharing of its data propelled it as a go-to source for trends.

Data 68

Data Telecommunications Infographics Retail 68

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Sword and the Script

AUGUST 9, 2014

A few weeks back, I was reminded of this when I read an infographic titled The Data Behind What Makes an Effective Sales Process. More and more data is pointing to the fact that prospects have nearly made up their mind about a buying decision before they talk to a sales person. Follow Up: The Business “Golden Hour”. The result?

Infographics 115

Infographics Marketing Content Marketing B2B 115

Cision

JANUARY 16, 2017

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. Not many businesses can do that with their data.

Data 120

Data How To Retail Ethics 120

Axia PR

FEBRUARY 13, 2018

An infographic is a way to present information or data visually with an image. To begin, decide the information you want to include in your infographic, where it will live (e.g., Once the copy is ready, send it to a designer, or you can use a site like Canva or PicMonkey to create the infographic yourself.

Infographics 54

Infographics Social Media Media Data 54

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . You now have the data. Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. 2023 is right around the corner. Build a community of loyal advocates.

Digital PR 264

Digital PR Marketing Infographics Video 264

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In perusing the data, I could see a reflection in many of the conclusions. The infographic strikes me as an accurate profile or buyer persona of dads who are active on social media.

Infographics 60

Infographics Social Media Media Survey 60

Cision

APRIL 28, 2017

The strongest strategic take-away I have made from this is the IR website is not quite the power tool I always imagined: the key data is very redundant on Bloomberg terminals, etc. Interestingly, as well as a little surprising, 1/3 of analysts don’t view the IR website as a deal-breaker. It was work for everybody involved.

Infographics 174

Infographics Comparison Construction Study 174

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

PR 20/20

SEPTEMBER 29, 2015

In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages. Fortunately, I’m good at research. So in the last few weeks I scoured the web looking for cases studies to give me some ideas to improve the design of my landing pages.

Infographics 40

Infographics Data Case Study Web 40

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Visuals to support data and insights : typical examples of this format will include images to break up copy and also to illustrate key points, often related to data. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Systems you may be asked about: market research, previous campaign performance data. What systems might you be asked about, and why? Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Marketwired

MARCH 22, 2016

The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. Read the entire series here. .

Measurement 100

Measurement Data Creativity Viral 100

Cision

APRIL 6, 2016

Data unearthed from these conversations has obvious benefits to any brand in the sports or athletic apparel industries but also directly relates to the 68 schools in the tournament field, the event’s sponsors and so many more. Here’s a taste of some of the data we uncovered: Loading…

Infographics 120

Infographics Apparel Sports Software 120

Remote PR Jobs

MARCH 27, 2024

Harness the Power of Data Visualization Enhance the credibility of your case study by incorporating hard data and statistics. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Use data where appropriate, but don’t throw it in without a reason. Data has shown that 41.5% of proposals see higher engagement from visuals such as infographics and original images. . Use data, but use it well. What are their hot buttons? Their backgrounds? Make it look appealing. Offer examples and stories.

Case Study 304

Case Study Infographics Data Energy 304

Presspage

JANUARY 23, 2024

Crafting such a company story involves capturing complex financial data into a narrative that actually resonates with investors. Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across.

Communications 78

Communications Infographics Financial Storytelling 78

Cision

MAY 12, 2017

This implies that the IR website is not a highly trafficked data tool for your current analysts, but certainly they do check in to see what new content you’ve added to expand your “financial narrative.”

Infographics 149

Infographics Comparison Retail Study 149

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Infographics 72

Infographics Branding Brand Video 72

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g.

Branding 145

Branding Brand Infographics How To 145

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

5W PR

AUGUST 12, 2024

Data breaches, malware attacks, and online scams plague individuals and businesses alike, eroding trust in the very technology that empowers society. The average person might not fully understand the intricacies of a phishing scam or the potential consequences of a data breach. This lack of understanding can breed fear and skepticism.

Industry 78

Industry Education Infographics Data 78

PR 20/20

JULY 14, 2015

Marketers love data, and with good reason. We’re able to back our recommendations and research with data-driven reasoning, proving our credibility. But, let’s face it: Data in isolation isn’t visually appealing. Enter infographics. Read on to learn how and why infographics can add value to your marketing efforts.

Infographics 40

Infographics Data Education Blogging 40

Flack's Revenge

APRIL 16, 2020

When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. This can especially be a danger in the PR world, for obvious reasons. Check out this NY Times article , which explains how to counter Zoom bombing.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Flack's Revenge

JUNE 22, 2016

It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?” “Big Data” Birth And (Reported) Death Of A Buzzword Infographic. .

Big Data 136

Big Data Infographics Data Software 136