Melissa Agnes

MARCH 19, 2015

After seeing organizations the likes of Anthem, Sony, Target, Home Depot – and the list goes on – suffer through a data breach hack crisis, I think it’s clear to state that a data breach hack is a risk that this digital era presents to your organization no matter its size, industry or any other criteria.

Crisis 157

Crisis Data Strategy Banking 157

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Data and research. PR people should never let good data go to waste. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Cision

JUNE 9, 2017

Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? . Institutional investors live within their Bloomberg-type terminals and have all the data times five. So why are they visiting your IR website? Question 5: This question and its answer always seem counter intelligent to me.

Infographics 153

Infographics Comparison Retail Study 153

HMA Public Relations

SEPTEMBER 8, 2021

Data is important, but most of your social media followers are not interested in reading a spreadsheet of your results or an endless list of numbers. Infographics have the power to condense important information into eye-catching posts that keep followers informed and engaged.

Infographics 103

Infographics Data Social Media Media 103

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Systems you may be asked about: market research, previous campaign performance data. What systems might you be asked about, and why? Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Surveys are the data gift that keep giving.

Storytelling 149

Storytelling Data Survey Financial 149

Contently - Strategy

AUGUST 25, 2020

They’re finding a lot of success through original research and data visualization in particular. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.

Healthcare 125

Healthcare Infographics Marketing Content Marketing 125

Cision

JULY 22, 2015

With data from journalists in 11 countries, including the U.S., For a quick look at what’s in the study, check out the infographic below. Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives.

Infographics 120

Infographics Journalism Study Social Media 120

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Use data where appropriate, but don’t throw it in without a reason. Data has shown that 41.5% of proposals see higher engagement from visuals such as infographics and original images. . Use data, but use it well. What are their hot buttons? Their backgrounds? Make it look appealing. Offer examples and stories.

Case Study 304

Case Study Infographics Energy Data 304

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Cision

MAY 26, 2017

This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. It’s where they receive their data and breaking news. More to the point, where do they want to consume it?

Infographics 120

Infographics Comparison Retail Study 120

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Accountemps has identified a relatable problem for professionals — whether to stay or go, and they’re offering their expertise on what the data shows is the right course of action. Personalize Your Brand. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

Cision

APRIL 28, 2017

The strongest strategic take-away I have made from this is the IR website is not quite the power tool I always imagined: the key data is very redundant on Bloomberg terminals, etc. Interestingly, as well as a little surprising, 1/3 of analysts don’t view the IR website as a deal-breaker. It was work for everybody involved.

Infographics 174

Infographics Comparison Construction Retail 174

Flack's Revenge

APRIL 16, 2020

When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. This can especially be a danger in the PR world, for obvious reasons. Check out this NY Times article , which explains how to counter Zoom bombing.

Infographics 315

Infographics Enterprise Pitching Meeting 315

Onclusive

DECEMBER 22, 2017

With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. AirPR: What makes great content?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Deirdre Breakenridge

AUGUST 12, 2019

What does “ Data ” tell you about your topic? What have you been sharing vs. your media host and their audience? What topics in the news relate directly to your topic? They can, and, usually will, end up as a part of the conversation? So be ready! Do you have your stats ready to share?

Interviews 157

Interviews Infographics Media Media Training 157

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . You now have the data. Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. 2023 is right around the corner. Build a community of loyal advocates.

Digital PR 264

Digital PR Marketing Infographics Video 264

Shift Communications

DECEMBER 8, 2014

Whether it’s TIME or USA Today, Gawker or Good Morning America, ‘tis the season for holiday content and data. As we combed through the data, we uncovered some valuable insights about generational habits during this time of year. For more, check out our full infographic below. Data Infographic Marketing Research'

Infographics 146

Infographics Data Trends Agency 146

Cision

JANUARY 16, 2017

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. Not many businesses can do that with their data.

Data 120

Data How To Retail Ethics 120

Cision

MAY 12, 2017

This implies that the IR website is not a highly trafficked data tool for your current analysts, but certainly they do check in to see what new content you’ve added to expand your “financial narrative.”

Infographics 149

Infographics Comparison Retail Study 149

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

The Proactive Report

DECEMBER 12, 2017

Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest. Devising a content strategy that cuts through the noise and gets results requires quite a few skills: monitoring conversations, analyzing data and tracking results. And video is growing at breakneck speed.

Analytics 228

Analytics Infographics SEO Software 228

Cision

JANUARY 9, 2018

Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it? White Papers.

Case Study 210

Case Study How To Infographics SEO 210

Cision

APRIL 6, 2016

Data unearthed from these conversations has obvious benefits to any brand in the sports or athletic apparel industries but also directly relates to the 68 schools in the tournament field, the event’s sponsors and so many more. Here’s a taste of some of the data we uncovered: Loading…

Infographics 120

Infographics Apparel Sports Software 120

Cision

DECEMBER 11, 2017

Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. Multimedia can come in a wide range of formats: Company logos provide a visual representation of your brand. Share videos on YouTube, Facebook and Twitter.

Writing 293

Writing How To Infographics Pinterest 293

Cision

JANUARY 18, 2018

Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. From there, create different types of content: a quick-read infographic with the data highlights, as well as a more in-depth report. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

Marketwired

MARCH 22, 2016

The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. Read the entire series here. .

Measurement 100

Measurement Data Creativity Viral 100

Contently - Strategy

AUGUST 25, 2021

They’re finding a lot of success through original research and data visualization in particular. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.

Healthcare 79

Healthcare Infographics Marketing Content Marketing 79

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use data-driven insights to inform future decisions. Use storytelling techniques to make content more memorable. Optimize content for search engines (SEO) to improve visibility. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

JANUARY 29, 2025

Remember that integration is an ongoing process that requires regular evaluation and adjustment based on performance data and audience feedback. To get started, focus on developing clear goals, establishing collaborative processes, and implementing measurement systems that track success across channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. Savvy CEOs and CMOs have already caught onto this critical shift and incorporate Data-Driven PR into their organizations.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JANUARY 13, 2025

Today, a data-driven approach is paramount. Consider incorporating visuals, such as infographics or videos, to enhance engagement. This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. However, the evolution of thought leadership did not stop there.

Leadership 78

Leadership B2B Tools Engineering 78

Contently - Strategy

AUGUST 23, 2024

Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Using the data gathered from your KPIs and feedback from your organization, you can optimize each piece of content as more information becomes available over time. What should I do if my content isn’t performing well?

Strategy 70

Strategy SEO Infographics Meeting 70

Cision

APRIL 13, 2017

Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.

Media 210

Media Automotive Resources Product Launch 210