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According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.
Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. Creative Data Marketing' Zach Burrus.
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. 5 reasons to embrace data-driven PR.
Data visualization is hot right now and the media loves infographics. this video tutorial will walk you through the basic steps of using Canva to make an infographic. Every PR or communications pro should know how to use the easy design tools available now. So does the public.
The data you collect and analyze on social media is based on what people want to share with you, and how they want to be seen. Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? Are you using social media to get closer with people to build your own personal brand?
Data and research. PR people should never let good data go to waste. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.
Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? . Institutional investors live within their Bloomberg-type terminals and have all the data times five. So why are they visiting your IR website? Question 5: This question and its answer always seem counter intelligent to me.
Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.
If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Systems you may be asked about: market research, previous campaign performance data. What systems might you be asked about, and why? Earned Media. Paid Media.
Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Surveys are the data gift that keep giving.
They’re finding a lot of success through original research and data visualization in particular. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.
With data from journalists in 11 countries, including the U.S., For a quick look at what’s in the study, check out the infographic below. Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives.
Use data where appropriate, but don’t throw it in without a reason. Data has shown that 41.5% of proposals see higher engagement from visuals such as infographics and original images. . Use data, but use it well. What are their hot buttons? Their backgrounds? Make it look appealing. Offer examples and stories.
SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.
This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. It’s where they receive their data and breaking news. More to the point, where do they want to consume it?
The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Accountemps has identified a relatable problem for professionals — whether to stay or go, and they’re offering their expertise on what the data shows is the right course of action. Personalize Your Brand. Conclusion.
The strongest strategic take-away I have made from this is the IR website is not quite the power tool I always imagined: the key data is very redundant on Bloomberg terminals, etc. Interestingly, as well as a little surprising, 1/3 of analysts don’t view the IR website as a deal-breaker. It was work for everybody involved.
When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. This can especially be a danger in the PR world, for obvious reasons. Check out this NY Times article , which explains how to counter Zoom bombing.
With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. AirPR: What makes great content?
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.
What does “ Data ” tell you about your topic? What have you been sharing vs. your media host and their audience? What topics in the news relate directly to your topic? They can, and, usually will, end up as a part of the conversation? So be ready! Do you have your stats ready to share?
Download the full PDF version of the infographic here . You now have the data. Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. 2023 is right around the corner. Build a community of loyal advocates.
Whether it’s TIME or USA Today, Gawker or Good Morning America, ‘tis the season for holiday content and data. As we combed through the data, we uncovered some valuable insights about generational habits during this time of year. For more, check out our full infographic below. DataInfographic Marketing Research'
One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. Not many businesses can do that with their data.
This implies that the IR website is not a highly trafficked data tool for your current analysts, but certainly they do check in to see what new content you’ve added to expand your “financial narrative.”
Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.
Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.
Data is important, but most of your social media followers are not interested in reading a spreadsheet of your results or an endless list of numbers. Infographics have the power to condense important information into eye-catching posts that keep followers informed and engaged.
Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest. Devising a content strategy that cuts through the noise and gets results requires quite a few skills: monitoring conversations, analyzing data and tracking results. And video is growing at breakneck speed.
Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How to do it? White Papers.
Data unearthed from these conversations has obvious benefits to any brand in the sports or athletic apparel industries but also directly relates to the 68 schools in the tournament field, the event’s sponsors and so many more. Here’s a taste of some of the data we uncovered: Loading…
Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. Multimedia can come in a wide range of formats: Company logos provide a visual representation of your brand. Share videos on YouTube, Facebook and Twitter.
It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?” “Big Data” Birth And (Reported) Death Of A Buzzword Infographic. .
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Visuals to support data and insights : typical examples of this format will include images to break up copy and also to illustrate key points, often related to data. Let’s get into it.
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. From there, create different types of content: a quick-read infographic with the data highlights, as well as a more in-depth report. Create Highly Shareable Content.
Make certain they are hot links so the hiring manager can easily dive into your data that resides on these social infrastructure platforms. If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story. Link it live.
They’re finding a lot of success through original research and data visualization in particular. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.
PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. Savvy CEOs and CMOs have already caught onto this critical shift and incorporate Data-Driven PR into their organizations.
Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience.
When I am seeking to access financial data. This makes sense considering that the key financial data is very redundant on their Bloomberg terminals, etc. Randomly, during reporting time, when I hear news about the company, if I am considering adding or deleting from my position.
Infographics can be especially useful because they explain complex topics with the use of visuals. In this example, Fisher Investments took data on U.S. Department of Treasury’s Bureau of Economic Analysis and put it in a colorful, informative infographic. If you use visuals, more people will see your content.
The secret to success is a lot like baseball — preparation, positioning and data. Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. you can create content that connects and persuades more deeply than ever before.
We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.
In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. Infographic courtesy of Kargo.com.
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