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For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. 5 reasons to embrace data-driven PR.
Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. Creative Data Marketing' Zach Burrus.
SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.
When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. I was recently fact checking a pitch about tools to help enterprises manage IT consultants amidst the pandemic. Designing at Home.
Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? . Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” So why are they visiting your IR website? Perhaps the issue is the definition of “tangible.”
Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Surveys are the data gift that keep giving.
With data from journalists in 11 countries, including the U.S., For a quick look at what’s in the study, check out the infographic below. You’ll learn which journalists see the most original comments on their posts, how many journalists log into their accounts daily and which medium they prefer for receiving pitches!
Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.
What does “ Data ” tell you about your topic? You’re moving from pitching the media to being a regular authority or subject matter expert available for commentary. What have you been sharing vs. your media host and their audience? What topics in the news relate directly to your topic? So be ready!
Make certain they are hot links so the hiring manager can easily dive into your data that resides on these social infrastructure platforms. If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story. Link it live.
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. From there, create different types of content: a quick-read infographic with the data highlights, as well as a more in-depth report. Create Highly Shareable Content.
Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. And it’s free.
Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. And it’s free.
With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle.
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? The interactive infographic.
Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data. Don’t make journalists go digging for multimedia or supplemental financial data – they may decide your story is not worth the effort. Target your audience. Target your audience.
We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.
Are you pitching reporters but not receiving responses? When reporters go through their daily pile of pitches, they look for fresh angles that will engage and inform their readers, not reiterations of an already discussed topic or drawn-out explanations. Deliver Data. That’s because you’re not giving them what they want.
and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g.
Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. Take the Time to Pitch With Integrity and Thoughtfulness. Tailor the pitch to suit the influencers’ beat/coverage.
Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. But it requires as much strategy as it does technology.
Quill untaps the potential of your data. We know it’s all about the data. But your data is only of value if you can use it to plan and create better content or refine strategy. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.
Close behind are e-books (67%), infographics (66%), and blog posts (66%).” Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions.
Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?
PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Tip #4: Dive into Data for More Creative Angles. Take the time to look at different types of data. Tip #5: Read Creative Blogs.
Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Have an engaging pitch. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast.
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.
Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.
It’s a great listening tool to ensure your pitches are targeted.” There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. ” This is a PR boon. And the journalists can be grateful for this, too.
This could be a video, photos or an infographic. For press releases announcing new research, consider creating an infographic that visualizes the data. Include them with your pitch to get the journalist interested in your story and increase the chances that they will cover your news.
Don’t mix in unnecessary questions or choices that could end up clouding your data. Trends and public-domain data seemed to back our theory, so we developed relevant questions, and the media found our results compelling. Pitch your client to appropriate media to discuss the survey in a greater context.
Many journalists now prefer to be pitched through social media rather than email. Building Media Relationships Without a PR Firm Personal outreach beats mass pitching every time. When you do pitch, keep it brief and relevant. Journalists receive hundreds of pitches weekly.
Use data and even phone calls to build a comprehensive picture of your audience.”. Others may want visual content, such as video and infographics. Use data, your content goals and brand objectives to determine your approach. You can also use data to show where you should post your content. Know it holistically,” he says.
Here are four steps to pitching reporters and getting coverage from your upcoming conference. Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry. Want to make the most of hosting industry events?
Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. If you can present your story or data in an interesting way, such as with an infographic, you’ll make it easier for journalists to access and reference your content in their story.
They provide ego bait that elicits emotional responses and are (usually) backed by data. Ideating Your City Study Creating a city listicle article has five main parts: ideation, research, targeting, pitching, and tracking. Proprietary data can be hard to come by, so sometimes, you can work with your audience instead.
Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Use data-driven insights to inform future decisions. Another strategy is to utilize social media.
If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Cool infographics. For content, this included: Listicles. Nieman Lab.
PitchData Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Take Visual Capitalist for an example.
As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. 2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends' Changes across content, skills and tech are confusing PR.
.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Infographics.
.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Infographics.
.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Infographics.
Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.
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