Remove Data Remove Infographics Remove Pitching
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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. 5 reasons to embrace data-driven PR.

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The Tricks and Treats of Building an Infographic

Shift Communications

Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. Creative Data Marketing' Zach Burrus.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

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Tales from the Tech PR Bunker

Flack's Revenge

When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. I was recently fact checking a pitch about tools to help enterprises manage IT consultants amidst the pandemic. Designing at Home.

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Infographic: Tangible Information Remains a Driver of IR Website Traffic from Wall Street

Cision

Is tangible data the draw to your IR site – or are institution investor looking for more soft, intelligence? . Part of the pitch for selling an IR website (since the dawn of time) has been to “express your financial brand and narrative.” So why are they visiting your IR website? Perhaps the issue is the definition of “tangible.”

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Surveys are the data gift that keep giving.

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Get Your Free 2015 Social Journalism Study…& Infographic!

Cision

With data from journalists in 11 countries, including the U.S., For a quick look at what’s in the study, check out the infographic below. You’ll learn which journalists see the most original comments on their posts, how many journalists log into their accounts daily and which medium they prefer for receiving pitches!