This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.
The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. Read the entire series here. . While they can (and should!)
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Visuals to support data and insights : typical examples of this format will include images to break up copy and also to illustrate key points, often related to data. Let’s get into it.
Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.
Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Harness the Power of Data Visualization Enhance the credibility of your case study by incorporating hard data and statistics.
If you’ve got some viral posts, then you’re ready for that “ebook.”. All you have to do is select your best posts, organize them so they’re easy to read and navigate, explore your idea in more details with pictures and data. Extract Data from your Content and Design an Infographic. People love infographics.
The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. If you enjoyed this post, you might also like: What a Grumpy Cat Infographic Can Teach us About Marketing.
If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics. Cool infographics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it?
For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. You have the opportunity to offer up your clients for expert commentary or to create a mini data piece on behalf of their client. Infographics. Highlighting the client and their purpose early on.
Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Take these other major incidents for example: Chipotle’s E.coli outbreaks and data breach. Read the infographic below to learn more about how much bad customer experiences can cost companies.
This content can take the form of articles, videos, infographics, webinars, and more. Personalized communication and data analytics Digital PR enables personalized communication like never before. Viral content In the digital age, content can become viral overnight.
Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Repurpose when the data says so. Did one of your whitepapers go viral—backlinked by many notable websites? Whitepapers and ebooks are full of data-driven or expert-backed insights that make for shareable social media quotes.
Discovering the Potential I knew that I needed to do something that was fast and had a good chance of gaining some kind of virality, so that my efforts were compounded and could produce outsized results for the effort. Creating a straight-up pest control infographic would be content marketing suicide. There aren’t any!
Data for this report was compiled in November 2019. Data in the second part of the report came from StoryBook, Contently’s content strategy tool, which measured top-performing topics, formats, social shares, and more for 2,292 pieces of content from financial services companies. The benchmark data raised a few big questions.
1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . ————————————— Want data-driven content about marketing and PR? Also see: Infographic: Navigating Facebook Organic Reach. * * *.
“See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “For Football Fans, It’s More Than Just a Game”. Why Aren’t Super Bowl Ads Getting Buzz This Year?”.
I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Encourage more prospects to download content such as a white paper, e-book or infographic. Generate the most possible page views and readership.
And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.
Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. The data presented will be backed by a series of well-researched statistics. Infographic via 99firms.com. Why is Instagram Stories Feature Important? Image: NeONBRAND via Unsplash, CC0.
Graphics: Simplifying Complexity Graphics often include charts, graphs, and data visualizations. They transform data into visual stories that are easy for your audience to interact with. They use bright colors and eye-catching graphics to convey each user’s music journey into a fun—and highly shareable—data story.
Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Professor Moorman also champions The CMO Survey.
Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.
Will a blog post go viral? Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work.
The stats from a recent white paper you published find new life as a shareable infographic. Repurpose content when the data says so Review your analytics to see which posts are performing well. Did one of your white papers go viral or get backlinked by many notable websites? See where we’re going with this?
If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate.
Data shows that the average adult attention span is shrinking, with scientists’ estimates around eight seconds. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. The result?
Infographics. Back to that data. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. You can also research comments on forums and other blogs to see what folks have questions about most often. Putting the graphic together is easy enough, too. Just be sure to cite your sources.
Obviously the dream is to come up with something that could go viral. Is it, does it live on the blog somewhere and then you’re pitching that or is it just a data piece or something? Maybe they have got like a s**t ton of internal data. Can you tell us that based on your own internal data? With relevancy.
We wanted to encourage people to share their feelings and to do so in various formats, we collated a lot of this and created this infographic and then we worked with the Poetry Society and a couple of experts to create a scientific formula for the perfect verse.
Brand research is the process of analyzing how a brand is perceived, gathering insights on audience sentiment, competitor positioning, messaging, and brand performance to draft strategies based on actionable data. After all, AI is nothing short of wonderful when it comes to processing large amounts of data and analyzing it effectively.
That data point illustrated the clear value of content to everyone. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said. million in content costs.
Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. You are creating a post aimed at ranking for a keyword and bolstering it with new, proprietary data that you can pitch for links. Or it can come from internal data. Data Driven.
These days, we need to be considering how we’re going to take our content and power it up to viral status. Cobblestones are the related content that incorporates data and stories from the cornerstone efforts. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”
So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. We pride ourselves on following the data. That’s where the data comes in. So, we’ve heard you talk about data informed. We transitioned into a health innovation company.
Viral Marketing: The Hope, Hype and Helplessness. The article cites data from Searchmetrics noting supplementary data such as the Knowledge Graph is an illustrative example of the reasons why there are fewer results in Page 1 SERP. Don’t miss these related posts: The Advantages of Working with a Boutique PR Firm in B2B.
Vox launched in 2014, around the time ESPN acquired FiveThirtyEight, the data-explainer site run by Nate Silver. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.
James showcased his research to explain how to collect and analyze data as well as how to apply the resulting insights to day-to-day communication. . He then filtered the data down to the Republican National Convention, looking closely at how social media reacted to Melania Trump’s speech. times every day. Image via Pixabay: 1.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content