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In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers.
The key to writing a good news release headline is to be both compelling and informative. While headline writing isn’t an exact science, a common formula includes the use of a number or trigger word + adjective + keyword + promise. This is why, when it comes to news releases, you write your headline after you write your news release.
Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.
Folks, I know I haven’t been writing here as much, Sorry for the interruption. When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. These are unusual times. But the show must go on, right?
With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. AirPR: What makes great content?
Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Harness the Power of Data Visualization Enhance the credibility of your case study by incorporating hard data and statistics. Start writing your next standout case study today!
Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. From there, create different types of content: a quick-read infographic with the data highlights, as well as a more in-depth report. Create Highly Shareable Content.
Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.
The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Accountemps has identified a relatable problem for professionals — whether to stay or go, and they’re offering their expertise on what the data shows is the right course of action. Personalize Your Brand. Conclusion.
Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? White Papers.
Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”
” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. How Do You Like Them (Infographic) Apples? How do you like those apples?
So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Visuals to support data and insights : typical examples of this format will include images to break up copy and also to illustrate key points, often related to data. Let’s get into it.
Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.
The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.
In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience. Let’s listen to her insights.
If you’ve got the knowledge to write a 2,000-word post and have it be useful and informative, by all means, write one or two of these posts a month. Also diversify the types of posts you write. Infographics. Infographics , which visually interpret data, appeal to visual learners. Product reviews.
Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Create video tutorials.
We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.
Write down your objectives. Decide on the data that matters. When crafting your visual story or assets, determine the data that matters. Write an outline. In the case of an infographic, you can use different design principles for different effects. What do you hope to accomplish? Make them quantifiable.
That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In perusing the data, I could see a reflection in many of the conclusions. The infographic strikes me as an accurate profile or buyer persona of dads who are active on social media.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. Would it spark genuine interest?
In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers.
Not only is the bulk of the work already complete, but you have data to prove it will resonate with your target audience. For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Reframe it for a new audience. Find a timely twist.
For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. ” Do prioritize.
When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. This could be a video, photos or an infographic. For press releases announcing new research, consider creating an infographic that visualizes the data.
Don’t mix in unnecessary questions or choices that could end up clouding your data. Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Write questions clearly and consistently, so all respondents will interpret them the same way.
All you have to do is select your best posts, organize them so they’re easy to read and navigate, explore your idea in more details with pictures and data. Extract Data from your Content and Design an Infographic. People love infographics. An Infographic is a way of exposing your content to more readers.
Barnes again, I just don’t see that in the data. It’s worth underscoring, I am not quibbling with the research, methodology, or data. Infographic: Millennials and Social Commerce. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies.
Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. Would it spark genuine interest?
Bob’s note is a good reminder that despite much advancement in data, technology, and guidance on best practices companies like Cision have introduced to help on this issue, we’ve still got a long way to go. We show what they cover, what they write about and what they care about. Embrace Data and Continually Improve.
Leverage your thought leadership and proprietary data to guide panel topics and attract attendees who will spread the word about what your brand is doing differently within your industry. But before you start writing, think about what you want to convey in your news announcement. Want to earn more media mentions?
These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. This year alone, the U.S.
Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. Some even go so far as to write an “ideal” press release in order to back into the right questions and methodology. Always begin at the end. .
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. For data campaigns, I would do this in the second paragraph of my email to give more context to the piece and why it was conducted. Infographics. Statistics.
For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Repurpose when the data says so. Discuss every data point in-depth or share snippets of experts you’ve interviewed.
Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. No knowledge of query-writing needed.
The same study points out there’s some content – infographics for example – is rarely gated. Writing about cost per lead (CPL) campaigns, Craig Tomlin said: …for a large enterprise cloud hosting company client of mine, I spent well over $100,000 in placing a series of CPL campaigns through large CPL advertising networks.
Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic. In his book Hierarchy of Contagiousness, he writes about “contra-competitive timing”, essentially an open spaces approach to social media. The latest technology and research opens the door to a more nuanced approach.
However, a darker side of measurement is emerging with a glut of spam and erroneous data. Amid the epidemic of fake news, the industry can ill afford a controversy that calls into question the veracity of data. Too Focused: When Data and Tools Paralyze Sales. 3) More tools to Measure, but Less Trust in Data.
The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.
It’s hard to believe CMI has been publishing predictions on “content marketing” for seven years because it doesn’t feel that long, perhaps serves to underscore the important role of data. In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK. Rise of marketing ops. “In
Straightforward writing. For example, ‘data management’ at scale will mean nothing to people who do not know about data analytics. Fiery blazes in writing makes it memorable. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. Use a little fizz.
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