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See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, dataprivacy trends, and more. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.
Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.
This episode explains how brands can respect consumers and the law by following responsible dataprivacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.
Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.
Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive. At least for now.
Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own dataprivacy regulations called CCPA , and other states are sure to follow. Data and more data.
From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. And because data stored in the cloud is accessible at any time regardless of location, it’s a key resource for enabling seamless customer experiences. Privacy concerns drive open source cloud.
The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. They discussed the ethics of data sourcing and activation to a packed room in Aria.
From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing. How do international regulations like the GDPR influence U.S.
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from dataprivacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.
While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Personal privacy and security strikes at the core of Facebook’s proposition.
DataPrivacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to dataprivacy, or to share thought leadership on the importance of privacy in the digital age. And despite its name, it is definitely not limited to consumer products.
UK AI Industrial Strategy AI and Data are one of the four so-called Grand Challenges set out in the government’s Industrial Strategy in November 2017. The Office for Artificial Intelligence is taking responsibility for overseeing the AI and Data Grand Challenge and delivering the commitments as set out in the AI Sector Deal.
In recent years the tech sector has faced a reputation problem, from its lack of diversity to dataprivacy issues. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. You don’t have to be a computer geek, gamer, or data scientist to work in the sector.
The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches. Typically, enterprise-size companies tend to be more concerned about data breaches.
But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,
For years, the general public has been, for the most part, living under the illusion that free social media sites are in fact “free” and that they had control over their data and all the information they share and the actions they take on these sites. In other words, proactively taking the actions that they are now committed to taking anyway.
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. Pitch podcasts by noon.
For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Company pages are often restricted in terms of how they can engage with social users.
We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Susan Young ( @SueYoungMedia ).
So, future sneaker shoppers may wind up in a cohort of runners—but their individual data won’t be isolated or easily identifiable (allegedly). states like California and Maine are creating their own dataprivacy regulations that may restrict retargeting in its current form. In the U.S.,
In recent years the tech sector has faced a reputation problem, from its lack of diversity to dataprivacy issues. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. You don’t have to be a computer geek, gamer, or data scientist to work in the sector.
With the dataprivacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.
Metaverse Law focuses exclusively on dataprivacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure. I appreciate it.
Privacy will be a big theme in 2018. If you’ve not yet come across the General Data Protection Regulation (GDPR), where have you been hiding? The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year!
There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.
GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. Is this data that you really need to store?
Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis. The insights derived from this process prove invaluable for both external marketing and internal communication.
In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. Internal communications can be challenging at large companies. And all those things come into play at an agency.
Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. But they usually fall short as a company grows and sees a need for a more coordinated PR effort.
A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. .
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from dataprivacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.
This edition includes: GlobeNewswire rolls out verification for press releases; Prowly adds demographic data to media databases; Dow Jones sues Cision for breach of contract; Mentions: Stagwell, Staffbase, TrueScope, Meltwater; and Recommended reading. There are too many privacy and data theft concerns. Chowing down.
The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches.
Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer dataprivacy. It’s made promises surrounding the consumer dataprivacy debate. Because of this, the social media giant has attempted to change its tune.
I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms.
Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. In that time, it should have started an internal security investigation, and maybe it did. How did it escalate? Take the full measure of the situation.
Does the new General Data Protection Regulation (GDPR) make you want to just delete all your data and start afresh? Wetherspoons actually did decide to delete all their customer data – but we’ve found out that you don’t need to be that drastic. Furthermore, better data means better engagement. Take ownership.
The International Association for Measurement and Evaluation of Communication (AMEC) convened the summit. It’s especially important today as organizations work to comply with dataprivacy regulations like GDPR. PR’s focus shouldn’t be primarily on collecting and tracking data.
Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new dataprivacy regulations.
First, internally. Target CEO, Brian Cornell announced the company’s decision to recognize Juneteenth as an official annual holiday in this social post on the Bullseye View (a message that was most certainly shared internally first or at the same time). ” Same message. Then, externally. So, what’s going on here?
So, today, we’re going to delve a little deeper into different parts of the framework, and illustrate them with real-world data. Simply put, this is an ongoing awareness of the internal and external challenges your company could face. What is level setting and benchmarking? Only then can you begin to strategize.
Make securing patient data a priority. With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. Cultivate your internal audience for speed and timely communications. As a result, strong internal communications is, and will remain, essential.
Whether it’s AI, virtual reality, dataprivacy, blockchain–all are tied to our roles and our audience’s experience. My workday extends far beyond a 9-5. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. SCHEDULE A DEMO.
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