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See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, dataprivacy trends, and more. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.
From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing. How do international regulations like the GDPR influence U.S.
Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.
This episode explains how brands can respect consumers and the law by following responsible dataprivacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.
Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. According to a 2023 PwC survey, 69% of organizations that successfully navigated major data breaches had established crisis communication plans in place beforehand.
18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in PR practice. Since online data is a growing area in PR practice, it was important to examine this research tool in context with the Code of Ethics and current laws and regulations. Data misuse occurs in two main areas.
PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications. Addressing Privacy and Security Concerns Public anxiety about privacy and security impacts how defense technologies are perceived.
Journal reported that Apple’s internal communications team uncharacteristically sent reporters “favorable third-party reports about the company,” including five studies since the start of the year. Apple, usually in the driver’s seat when it comes to media relations, turned a tad defensive. At least for now.
Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own dataprivacy regulations called CCPA , and other states are sure to follow. Data and more data.
From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. And because data stored in the cloud is accessible at any time regardless of location, it’s a key resource for enabling seamless customer experiences. Privacy concerns drive open source cloud.
The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. They discussed the ethics of data sourcing and activation to a packed room in Aria.
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from dataprivacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.
I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. The importance of data. Mobile, data and wearable technology. Data is everywhere. It’s anonymised data, but it’s still our data that it is using. Data is great for PR people.
The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.
While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Personal privacy and security strikes at the core of Facebook’s proposition.
DataPrivacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to dataprivacy, or to share thought leadership on the importance of privacy in the digital age. And despite its name, it is definitely not limited to consumer products.
UK AI Industrial Strategy AI and Data are one of the four so-called Grand Challenges set out in the government’s Industrial Strategy in November 2017. The Office for Artificial Intelligence is taking responsibility for overseeing the AI and Data Grand Challenge and delivering the commitments as set out in the AI Sector Deal.
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. Pitch podcasts by noon.
When medical devices malfunction, patient data gets exposed, or technology failures impact care delivery, healthcare organizations face intense scrutiny from the media, regulators, and the public. Internal Communication Keep staff informed about public statements and media coverage. Provide talking points for customer-facing employees.
In recent years the tech sector has faced a reputation problem, from its lack of diversity to dataprivacy issues. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. You don’t have to be a computer geek, gamer, or data scientist to work in the sector.
The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches. Typically, enterprise-size companies tend to be more concerned about data breaches.
But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,
For years, the general public has been, for the most part, living under the illusion that free social media sites are in fact “free” and that they had control over their data and all the information they share and the actions they take on these sites. In other words, proactively taking the actions that they are now committed to taking anyway.
Canadian business leaders are warning that Bill C-51 will cause serious damage to Canada’s economy: By undermining international trust, the legislation will stifle Canada’s businesses and damage the overall economy. Public opinion has swung dramatically, with the majority of Canadians now opposing the bill. But this law isn’t that bill.
For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Company pages are often restricted in terms of how they can engage with social users.
We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Susan Young ( @SueYoungMedia ).
So, future sneaker shoppers may wind up in a cohort of runners—but their individual data won’t be isolated or easily identifiable (allegedly). states like California and Maine are creating their own dataprivacy regulations that may restrict retargeting in its current form. In the U.S.,
In recent years the tech sector has faced a reputation problem, from its lack of diversity to dataprivacy issues. Then there are regulatory issues that demand the communication of a company position as well as internal adaptation to new rules. You don’t have to be a computer geek, gamer, or data scientist to work in the sector.
With the dataprivacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.
Updating internally Confusion leads to mixed messages and rumours. As a result, consumers or employees may be wronged through data tampering or other unethical activities. Data breach crises: These involve a company’s sensitive information being compromised, leading to breaches of privacy and regulatory penalties.
Metaverse Law focuses exclusively on dataprivacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure. I appreciate it.
Privacy will be a big theme in 2018. If you’ve not yet come across the General Data Protection Regulation (GDPR), where have you been hiding? The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year!
There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.
GDPR stands for the General Data Protection Regulation. It is a new European legislation that is designed to harmonise data protection rules across Europe, creating consistency in how organisations must deal with personal data. Is this data that you really need to store?
Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis. The insights derived from this process prove invaluable for both external marketing and internal communication.
Keep messaging clear and jargon-free while being data-driven. Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance. product recalls or data breaches). Demonstrate Expertise: Reinforce emotional narratives with data or expert commentary.
In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Then there’s the specific technical skills of media relations and internal communications. Internal communications can be challenging at large companies. And all those things come into play at an agency.
I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms.
Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. But they usually fall short as a company grows and sees a need for a more coordinated PR effort.
This edition includes: GlobeNewswire rolls out verification for press releases; Prowly adds demographic data to media databases; Dow Jones sues Cision for breach of contract; Mentions: Stagwell, Staffbase, TrueScope, Meltwater; and Recommended reading. There are too many privacy and data theft concerns. Chowing down.
Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from dataprivacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map.
The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Typically, enterprise-size companies tend to be more concerned about data breaches.
We also support the work of NGOs like the WHO, Amnesty International and the EU, and we work directly with over 80 fact checkers and universities around the world, who use our tools to spot viral misinformation and disinformation. We take an ethical and privacy-by-design approach to our work.
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