Agility PR Solutions

DECEMBER 6, 2021

Over a third of CMOs say they don’t trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

Data 205

Data Marketing Analytics Publicity 205

Agility PR Solutions

FEBRUARY 14, 2023

Data has become a hot commodity in recent years, with companies trying new techniques to make better decisions. The exciting news is that well-utilized data has the ability to transform business operations, with recent reports suggesting approximately 2.5 quintillion bytes of data are produced every day.

Data 158

Data Strategy Marketing Google 158

Wadds Inc.

MARCH 6, 2024

There’s limited realtime data about the health of the UK market for public relations. We’re launching a new project next week that aims to improve the quality of data about the health of the market for corporate communications and public relations. Employment data is a valuable economic indicator.

Data 126

Data Publicity Marketing Corporate 126

PRSay

MAY 30, 2023

In the past, multicultural marketing and brand purpose were often siloed within organizations. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means. BRANDthrō uses data science to score and measure emotion.

Data 127

Data Marketing Survey Consumer 127

Agility PR Solutions

APRIL 1, 2024

A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. These play a vital […] The post Components of a marketing data pipeline—and 7 reasons why you need one appeared first on Agility PR Solutions.

Data 110

Data Marketing Tools Publicity 110

Agility PR Solutions

JANUARY 30, 2024

Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? Wouldn’t it be great if there was a way of visualizing that data […] The post How heat mapping boosts data visualization: A 2024 guide for marketers appeared first on Agility PR Solutions.

Data 110

Data Marketing Meeting Report 110

Agility PR Solutions

SEPTEMBER 18, 2024

In a groundbreaking move set to reshape the landscape of digital marketing, OpenAI, the trailblazer in artificial intelligence, has announced its acquisition of Rockset, a leading player in real-time analytics and data management.

Analytics 105

Analytics Data Marketing Trends 105

Contently - Strategy

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. That’s where data comes in.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Agility PR Solutions

AUGUST 20, 2024

Data analytics in marketing refers to the systematic process of collecting, analyzing, and interpreting vast volumes of data to derive actionable insights that drive marketing strategies and decision-making.

Analytics 78

Analytics Examples Data Trends 78

Agility PR Solutions

MARCH 17, 2022

According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics. The post Most marketing departments rely on outdated data and analytics practices appeared first on Agility PR Solutions.

Analytics 164

Analytics Data Marketing Company 164

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. The story is in the data appeared first on Onclusive. Earning their attention. Remember, it’s not about the size of your list.

Pitching 370

Pitching Data Privacy Writing 370

Agility PR Solutions

MAY 7, 2023

Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.

Data 157

Data Strategy Marketing Advertising 157

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

Agency 353

Agency Communications Marketing Leadership 353

Agility PR Solutions

NOVEMBER 14, 2022

The post Data debacle: Marketing execs say their ability to predict customer behavior is guesswork appeared first on Agility PR Solutions. The post Data debacle: Marketing execs say their ability to predict customer behavior is guesswork appeared first on Agility PR Solutions.

Data 156

Data Marketing Analytics Study 156

Agility PR Solutions

MAY 24, 2023

In the spirit of AAPI (Asian American and Pacific Islander) month, brands and media companies have a unique opportunity to tap into the vast potential of the Asian and Asian American market.

Data 148

Data Strategy Marketing Groups 148

Agility PR Solutions

FEBRUARY 18, 2024

Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. Here are 6 reasons why you need one appeared first on Agility PR Solutions.

Data 110

Data Marketing Analytics Advertising 110

Onclusive

APRIL 17, 2020

Join this panel webinar to learn from four top executives in PR as they discuss how they have leveraged data to grow their budget, expand their team, and advance their careers. VP of Marketing. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Clarissa Horowitz.

Data 370

Data Advertising Advertising Corporate 370

Agility PR Solutions

SEPTEMBER 12, 2024

If you don’t understand your customers’ likes and dislikes, you can’t make decisions that’ll help your business increase sales, scale, and become a market leader. Businesses that make decisions using data: Are 7.4x more likely to have annual revenue growth over 20%. more likely to have higher customer retention rates.

Data 105

Data Consumer How To Marketing 105

Agility PR Solutions

APRIL 25, 2022

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing strategies.

Content Marketing 148

Content Marketing Data Marketing Analytics 148

Onclusive

APRIL 2, 2020

VP of Marketing, BitGo. Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. The post [Webinar] Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Speaker & Webinar Info. Clarissa Horowitz. Sara Eberle. Lona Therrien.

Data 370

Data Corporate Communications Marketing 370

Agility PR Solutions

AUGUST 3, 2022

New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets.

Privacy 147

Privacy B2B Data Report 147

Agility PR Solutions

MAY 28, 2024

While marketing agencies have a complex set of challenges, not the least of which is driving new business, those that in-house departments face are different but no less challenging.

Resources 110

Resources Creativity Data Trends 110

Agility PR Solutions

JULY 30, 2024

Smart retail marketers and communicators are already thinking ahead to the 2024 holiday-shopping season and preparation—and already realizing that a bevy of challenges await.

Retail 105

Retail Data Analytics Marketing 105

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Data and research. PR people should never let good data go to waste.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Sword and the Script

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

B2B 146

B2B Marketing LinkedIn Video 146

Agility PR Solutions

SEPTEMBER 8, 2022

Big data is one of the most exciting and powerful tools for marketers. It can help you make smarter decisions, target customers more effectively, and improve the ROI of your social media marketing. Here are some ways that incorporating big data into your strategy can improve your performance across all channels.

Big Data 105

Big Data Social Media Data Marketing 105

Agility PR Solutions

JULY 21, 2021

New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The firm’s new study, Survey data, Meet Data Lake.

Data 86

Data How To Marketing Survey 86

NewsWhip

SEPTEMBER 19, 2024

As part of NewsWhip’s inclusion in the Social Intelligence Lab Tech Landscape report, our CPO Dervilla Mullan sat down with their team to discuss how NewsWhip helps brands proactively defend their reputations with predictive data. For example in summarizing extracting meaning from the massive amounts of social data that’s available.

Data 78

Data Reddit Web Reputation 78

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent. Similar laws will take effect in Virginia, Colorado, Connecticut and Utah next year.

Privacy 78

Privacy Data Marketing Retail 78

Agility PR Solutions

DECEMBER 22, 2022

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood.

Data 156

Data Report Enterprise Software 156

Agility PR Solutions

JULY 16, 2023

In the ever-evolving digital landscape, data has become the lifeblood of successful marketing campaigns. In this blog, we will explore the concept of data-driven marketing and how leveraging analytics can significantly improve campaign performance.

Analytics 78

Analytics Data Marketing Trends 78

Agility PR Solutions

MARCH 26, 2023

Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns.

Data 86

Data Marketing Survey Publicity 86

The Resolution Blog

JULY 16, 2020

PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. Cole is the author of the […].

Storytelling 156

Storytelling Data Interviews Reputation 156

Agility PR Solutions

APRIL 19, 2022

Most marketers are now using or considering zero-party data—data that consumers voluntarily provide brands—in order to combat increasing challenges with data deprecation, resulting from browser and operating system restrictions as well as a growing number of privacy laws, according to new research from Forrester Consulting and SheerID.

Data 86

Data Privacy Marketing System 86

Agility PR Solutions

JUNE 22, 2023

Ensuring data privacy is critical for the success of your SEO and online marketing plans. Unfortunately, many businesses fail to adequately safeguard the personal information provided by millions of users on online platforms.

Privacy 78

Privacy SEO Data Marketing 78

ImPRessions - Crenshaw Communications

MAY 11, 2020

One way to do it is through shrewd use of data. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data. Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach.

Data 234

Data B2B Survey Banking 234

5W PR

JULY 5, 2023

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics?

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Big Data Analytics Data Analysis 78