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Join this panel webinar to learn from four top executives in PR as they discuss how they have leveraged data to grow their budget, expand their team, and advance their careers. VP of Marketing. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Clarissa Horowitz.
VP of Marketing, BitGo. Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. The post [Webinar] Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Speaker & Webinar Info. Clarissa Horowitz. Sara Eberle. Lona Therrien.
PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. The story is in the data appeared first on Onclusive. Earning their attention. Remember, it’s not about the size of your list.
Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Data and research. PR people should never let good data go to waste.
Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators.
That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”
Explore how financial institutions are revolutionizing customer engagement through data driven digital marketing strategies and personalized banking experiences The post The Evolution of Financial Digital Marketing: How Data-Driven Strategies are Shaping the Future of Finance appeared first on.
Onclusive data shows that media coverage of both ESG Investing and Press Freedom have been increasing since February of this year and coverage appears to be lightly correlated. The post Let the Sun Shine: Restricting the Press Restricts Markets appeared first on Onclusive. Journalists in jail are up about 175% since 2000.
Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.
Every post, tweet, or comment is a potential goldmine of […] The post 6 ways social listening drives data-driven PR and marketing appeared first on Agility PR Solutions. But what if you had a pair of super-powered headphones that could tune into every conversation? That’s exactly what social listening does.
Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.
A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? But you also need steadfast, focused execution and marketing to become a category king. To Brand or Not to Brand.
Explore how movie marketing evolves by 2025 with digital tech, streaming platforms & data analytics reshaping film promotion strategies for global audiences The post Marketing Movies in 2025: Navigating the New Landscape of Film Promotion appeared first on.
With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.
A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Here are three ways artificial intelligence is helping unlock new data insights within these platforms. Let’s imagine you’re a brand marketer for Apple.
This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools. What is a measurement framework?
AI revolutionizes digital marketing through personalization, data analytics, chatbots, and content creation, while raising important ethical and privacy considerations. The post AI: The New Frontier of Digital Marketing appeared first on.
How digital marketing transformed beauty industry with social media, influencers & data-driven strategies, reshaping brand engagement & consumer behavior The post The Transformation of Beauty through Digital Marketing appeared first on.
With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.
The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. What data do you need to execute that strategy? Collect the right data and put it to work intelligently.
This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.
I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.
While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.
While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.
Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. All of this information should lead to more data-driven decision making and the optimization of future content.
The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.
In today’s digitized business operations, data security is an important aspect of running a successful business. This article aims to spread awareness on why businesses simply can’t afford […] The post The cost of compromise: Why businesses can’t afford to skimp on data security appeared first on Agility PR Solutions.
In today’s fast-paced and data-driven world, businesses need access to large volumes of high-quality data to drive their decision-making processes. Companies can partner with DaaS […] The post Understanding Data-as-a-Service: 7 ways DaaS can boost your PR appeared first on Agility PR Solutions.
Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. The modern communicator is not just a great storyteller.
Digital marketing in 2025 will transform with AI and automation leading personalized experiences, data analytics and campaign automation while raising ethical questions The post The Future of Digital Marketing in 2025: Artificial Intelligence and Automation Take Center Stage appeared first on.
Organizations rely on cybersecurity companies to protect their most sensitive data and infrastructure, making credibility a key factor in purchasing decisions. However, skepticism often surrounds cybersecurity claims, as high-profile breaches and failed solutions have left many businesses cautious.
Understanding which messages are gaining traction can empower you and your team to not only develop impactful communications strategies and campaigns, but also help to integrate these messages into other business functions, such as marketing, product and human resources. We have to look at external data to really be able to understand.”.
While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Another effective strategy is localizing your content.
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.
And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.
But with many companies doing business internationally it’s smart to look outside our own media market for openings. Granted, the data integration capabilities of a digital transformation tool may not be at the top of most executives’ reading lists. Use data and assets — or create your own.
This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy. The shift toward qualitative vs. quantitative metrics.
Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. In other words, there’s room for a Salesforce or Lotame for the PR industry.
A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.
PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Event & Experiential Marketing. Influencer Marketing & Blogger Relations.
From its early days as a funny video-sharing platform, TikTok has grown into a full-fledged, global marketing juggernaut for brands and PR practitioners. Among the world’s fastest-growing social media platforms, TikTok provides opportunities to connect with audiences in genuinely creative and authentic ways.
Yes, that’s right, it’s not just for marketing teams! Social media monitoring captures data on the performance of social media activity from both your company and your competitors. If you’re thinking that influencing sits with marketing, you’re mistaken. This will reveal unmet customer needs.
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