Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive.

Data 370

Data Advertising Advertising Corporate 370

The Resolution Blog

JANUARY 16, 2025

After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarks Report 2024. See how your coverage data compares appeared first on PR Resolution by CoverageBook.

Report 156

Report Data Measurement Blogging 156

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. The story is in the data appeared first on Onclusive. Remember, it’s not about the size of your list.

Pitching 370

Pitching Data Privacy Writing 370

The Resolution Blog

NOVEMBER 16, 2021

With an aim to help PR teams of all shapes and sizes showcase and measure their work. Full data attribution for PR? But a big step forward in measurement & evaluation for the PR Industry. With minimal faff. I’d say that need is very much still there. And then some. Thousands of people use it. Which still […].

Measurement 276

Measurement Data Industry Blogging 276

Remote PR Jobs

MARCH 11, 2025

Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. Corporate Social Responsibility (CSR) Initiatives: Measuring audience response to a brands social impact efforts.

Writing 230

Writing Report How To Analysis 230

PRSay

MARCH 5, 2025

According to data from the Bureau of Labor Statistics, media relations professionals have outnumbered journalists by six to one since before the pandemic. Qualitative metrics Media relations measurement has long been a numbers game, based on stories placed and a publications circulation or tally of unique visitors per month.

Media Relations 97

Media Relations Measurement Media Tools 97

Business Wire

MARCH 30, 2020

But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited? We looked at the most used areas of our analytics report, NewsTrak , and break down the top five data points our clients are focusing on the most.

Data 288

Data Blogging Analytics Measurement 288

Agility PR Solutions

JANUARY 19, 2025

Public relations has undergone a significant transformation through the integration of data analytics. The ability to track, measure, and analyze campaign performance has given PR professionals unprecedented insight into audience behavior and preferences.

Data-Driven PR 105

Data-Driven PR Analytics Data Measurement 105

Prowly

APRIL 11, 2025

It's a measurable process that has an impact on revenue, customer trust, and long-term growth. Try measuring SoV and do a thorough sentiment analysis. How to measure: Prowly's media monitoring tools let you track real-time sentiment, create custom alerts, and get a clear picture of your brand reputation management strategy.

Reputation 104

Reputation Measurement Report Branding 104

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data.

Data 78

Data Strategy How To Analytics 78

5W PR

FEBRUARY 6, 2025

Public relations has shifted dramatically from gut instinct to data-backed decision making. PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. This data helps PR teams craft messages that resonate with specific audience segments.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Onclusive

MARCH 2, 2021

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

Data 312

Data Communications Data-Driven PR Analytics 312

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

Measurement 78

Measurement Tools Analysis Analytics 78

Prowly

JANUARY 29, 2025

By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly. Need help with your brand reputation measurements?

Measurement 104

Measurement Branding Brand Analytics 104

Prowly

FEBRUARY 13, 2025

Because actually measuring it isnt as obvious as it seems. START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms.

Measurement 104

Measurement Tools Branding Brand 104

The Resolution Blog

NOVEMBER 4, 2021

We’re getting our ducks in order to make sure we’re measuring all the right things. The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook. So we’re going to going to tell people about it. I know right?!

Google 296

Google Data Branding Brand 296

Agility PR Solutions

JANUARY 8, 2025

The next minute, you’re in the trenches, and your firm is in a tailspin because of a data breach, financial scandal, or even a natural disaster.

Crisis Management 100

Crisis Management System Measurement Crisis 100

Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. The post Benchmarks Report Shares Key Information on News Release Data appeared first on Onclusive. That coverage is not typical for mid-size companies.

Data 273

Data Report Study Analysis 273

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Data Analysis 397

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact.

Analytics 146

Analytics Strategy System Ethics 146

The Proactive Report

DECEMBER 11, 2024

Artificial Intelligence and the ability to gather data are making this possible. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability. Modern audiences crave authenticity, transparency, and emotional connection.

Trends 130

Trends Communications Storytelling Analytics 130

Onclusive

SEPTEMBER 25, 2020

Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world. How Coursera has used data to measure the impact of their stories and pivot when needed.

Publicity 370

Publicity Measurement Data Employee 370

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

JANUARY 30, 2025

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Sword and the Script

DECEMBER 3, 2024

In addition, a dashboard-style view is customizable with “curated visual widgets… to compile into data reporting and newsletter digests.” The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.”

Software 176

Software Measurement B2B Training 176

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Branding 370

Branding Brand Media Measurement 370

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. The answer is yes!

How To 397

How To Media Software Analytics 397

Onclusive

JUNE 17, 2021

The partnership will enable current and new MSL/Publicis Groupe clients globally to connect their earned and owned content to business outcomes by blending Onclusive’s deterministic data with artificial intelligence. As the industry’s first and most accurate attribution solution, PR Attribution is changing PR measurement.

Groups 370

Groups Data Measurement System 370

Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. Measurement: How am I defining success?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry.

Advertising 157

Advertising Advertising Privacy Ethics 157

Onclusive

JANUARY 24, 2022

Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Just like media relations, building a perfect pitch has become both an art and a science.

Pitching 370

Pitching Media Data Technology 370

Onclusive

JUNE 24, 2020

Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. All of this information should lead to more data-driven decision making and the optimization of future content. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418