Cision

NOVEMBER 7, 2017

Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. The measurement of earned media needs a change. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

Prowly

MARCH 19, 2024

All he could remember was the bloody red dress of that “something” which definitely wasn’t his date and certainly was not a person. Jimmy couldn’t really tell if he had opened his eyes, that’s how dark it was. In fact he wasn’t even sure he was still alive. Wondering what comes next?

Examples 209

Examples Branding Brand Blogging 209

Brand24

JUNE 20, 2022

Let's focus on the definition, principles, and examples of word-of-mouth marketing. Start your own campaign today! Read to expand your knowledge. The post Is Word-of-Mouth Marketing the Best Form of Marketing? first appeared on Brand24.

Marketing 206

Marketing Examples Social Media Media 206

PR for Anyone

SEPTEMBER 20, 2023

Money conversations make a lot of people feel uneasy, but it’s definitely a conversation that needs to be had with aging parents. Estate planning with aging parents is best done in advance. Take it from someone who had to learn the hard way. As the caregiver for her parents, Kay Bransford was tasked with getting their finances in order.

Banking 264

Banking YouTube Instagram LinkedIn 264

Agility PR Solutions

DECEMBER 20, 2020

In a survey conducted in November, the Pew Research Center found that 60 percent of Americans said they would “probably” or “definitely” get a vaccine to prevent COVID-19, a 12-percentage point decrease […]. As the COVID-19 vaccine begins to roll out in the U.S.,

Communications 214

Communications Survey Publicity 214

Prowly

DECEMBER 10, 2021

There is no magic calculator for how to determine and increase PR retainers, but you can definitely narrow […]. Being strategic about setting them and increasing them over time can make or break your revenue goals and profitability.

Agency 211

Agency How To Industry 211

Agility PR Solutions

DECEMBER 13, 2020

One of the earliest definitions of public relations was: “Public Relations consists of a planned and consistent programme of communications between an organisation and its publics.” Breaking that definition down a little, today we wouldn’t use ‘publics’ but rather talk about ‘audiences’ or ‘stakeholders’.

Publicity 179

Publicity Communications Analysis 179

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it! Awards produced by U.S. based pubs Digiday and AdExchanger are actually global. By the same token, U.K. Sometimes, a program is looking strictly for companies operating in certain regions.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

APRIL 21, 2021

Still, we avoid using words like “guarantee” or “definite” when predicting media coverage. People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. We know what makes the perfect pitch. In the end, it is up to the journalist or their editor if our news is worth their time. .

Report 361

Report How To Pitching Banking 361

Prowly

AUGUST 27, 2020

Simply put, the definition of a media pitch is an attempt to get a journalist/editor or media outlet interested in your news so that they decide to cover it. What is a media pitch? Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or […].

Examples 197

Examples Pitching Media Publicity 197

Ronn Torossian

NOVEMBER 25, 2019

As such, the definition of engagement in the digital world is much broader. Engagement used to mean and still does mean a promise to marry. But in today’s digital world, engagement has also taken on a new meaning. To marketers, it means any type of online conversation with customers. The post Will You Marry Me? appeared first on.

Social Media 39

Social Media Marketing Media 39

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 26, 2022

By contrast, those who transition to remote work definitely feel the change in their environment and pace of work. I won’t say it’s simple, but it’s definitely possible. Adopt a self-starting attitude . The camaraderie and momentum of a shared office have helped colleagues keep each other motivated for decades.

How To 309

How To Meeting Travel Employee 309

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions.

Branding 364

Branding Brand Pitching Industry 364

Prowly

SEPTEMBER 24, 2020

Everyone appears to have their own definition, but no matter how you look at it, you have to agree that it’s changed a lot in the last 15 years or so. Reputation management, once known as Public Relations (PR), is not a simple concept anymore. Even though reputation management still clearly focuses on creating and […].

Reputation 192

Reputation Publicity 192

Onclusive

JANUARY 26, 2022

Earning the attention of your target journalists is by definition a long-term strategy, and it’s about consistently giving them what they want and need in the simplest, most concise and digestible way to make their jobs easier. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep. Here are some of those phrases that should be erased from a PR specialist’s vocabulary. . Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such.

Agency 353

Agency Interviews Pitching Retail 353

Deirdre Breakenridge

DECEMBER 24, 2014

There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. We immediately established a mentor (me) / mentee relationship.

Interviews 410

Interviews LinkedIn Groups Meeting 410

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Though Twitter Spaces is still in a fledgling stage, it’s definitely worth keeping an eye on for PR plans as it picks up steam. According to Twitter Spaces, these accounts are likely to have a good experience hosting because of their existing following. Audience quality is another thing to consider on top of having a charismatic speaker host.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

MARCH 9, 2021

Burger King UK definitely won attention for its scholarship program, but not in the way it had hoped. As it happens, women are badly underrepresented in the category. The company also took a full-page ad in The New York Times that led with the same provocative line. The details of the program appeared below it.

Internal 323

Internal International Crisis Brand 323

Agility PR Solutions

JUNE 9, 2024

Patriotism is complicated these days—there are lots of values and definitions of it, depending primarily on which side of the country’s dividing line you’re on. For communicators, brand loyalty is a complicated concept now as well, because there are a host of components involved that didn’t seem to matter in simpler times.

Consumer 167

Consumer Brand Branding Communications 167

Cision

OCTOBER 6, 2016

Editor’s Note: Definitely! ), I’ll be sharing examples here of how the PESO model can drive real business results, and transform your public relations programs. This takes PR out of the nice-to-have marketing category that’s first on the budget chopping block, into an integral part of your business growth strategy.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

While the timing of launch may be odd, this is definitely a feature PR pros should convince executives to include in their social strategy. According to LinkedIn , “LinkedIn Stories enable members and organizations to share images and short videos of their everyday professional moments.” Share professional tips.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

Ishmael's Corner

FEBRUARY 8, 2021

Indeed, if you look at many dictionary definitions, these do lean towards the adverse, for example, “causing an angry reaction,more. Many (most?) people would feel that it has negative connotations; that it’s about someone looking for an argument, spoiling for a fight.

Strategy 176

Strategy Storytelling Examples Communications 176

Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis? How sentiment analysis is done?

Analysis 172

Analysis How To Tools Technology 172

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

” While the type of earned media that PR achieves can definitely enhance brand reputation or even spur sales (as when a product is featured in the press), it’s notoriously hard to predict or control. In the same vein, PR isn’t typically a reliable way to generate demand. The key word here is “reliable.”

Agency 333

Agency Internal International Resources 333

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing Video YouTube 225

Flack's Revenge

DECEMBER 12, 2018

Definitely. But yeah, I definitely look to build my brand more visually in addition to sort of this business persona I have on Twitter or on LinkedIn; a visual representation of my professional self and even personal self, primarily on Instagram. Have you been recommending a change in strategy regarding social media?

Instagram 214

Instagram B2C YouTube Facebook 214

Agility PR Solutions

JULY 12, 2020

Though lockdown restrictions are gradually easing around the world, we are definitely not through the COVID-19 storm yet. In fact, and as we’ve previously reported, a second wave is regarded as the biggest threat to business continuity. The pandemic has already had some massive worldwide effects.

Report 165

Report Publicity 165

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

If video hasn’t been a staple in your marketing in 2021, 2022 is definitely the time to incorporate it. In 2020, 80% of marketers incorporated video into their organic efforts, and B2B companies are realizing that excluding video from the content mix is not a viable option. Video works effectively across multiple platforms.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Definitely take a little extra time to connect with the reporter during the call. Again, a good briefing doc will summarize (and link) the reporter’s most recent, relevant articles and include relevant background for the upcoming interview’s topic. Beware lengthy tangents.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

JUNE 30, 2021

While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. . For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic. Interact on social media.

Media 333

Media Pitching Report B2B 333

Cision

NOVEMBER 20, 2017

Second, you have to be able to know definitively what these influencers are doing for your business. And even more importantly, do they have real influence – meaning they can cause behavior or attitude change – or do they just have an audience? And not just clicks and shares, either. Trust me, you can’t pay your mortgage with retweets….I

Marketing 255

Marketing Infographics Video Content Marketing 255

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. The media landscape is cluttered, and it’s always changing.

Media 310

Media Retail B2B Journalism 310

PR for Anyone

OCTOBER 27, 2021

Content is king and you definitely want to stand out as the real estate expert to potential buyers and sellers. Use this list every month to create great content. Put this list in a Google Doc and start brainstorming ideas next to it so you’re ready to post every day. Learn more at: www.3StepstoPRSuccess.com. 3StepstoPRSuccess.com.

Real Estate 227

Real Estate How To Infographics Video 227

Onclusive

DECEMBER 14, 2016

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a communications conference to sharpen your skills, this curated round-up of events will help.

Conference 150

Conference Marketing Communications Education 150

Communications Conversations

SEPTEMBER 29, 2020

More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. Also, the notion of deskside briefings or actually meeting your media partners may be a thing of the past–and definitely will be for the foreseeable future with COVID (unless you live in New York, Washington D.C.

Journalism 195

Journalism Trends Industry Newspapers 195