ImPRessions - Crenshaw Communications

JUNE 30, 2021

For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. . Interact on social media.

Media 333

Media Pitching Report B2B 333

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” ” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement. won’t be in crisis.

Crisis 244

Crisis Case Study YouTube Reputation 244

Agility PR Solutions

AUGUST 17, 2023

And since public relations agencies are businesses, both private and public, that definitely applies to them. Employee relationships, except for a privileged few, lag far behind. […] The post The unspoken overlord of client/employee/agency relationships: Self interest appeared first on Agility PR Solutions.

Employee 78

Employee Agency Publicity 78

PR for Anyone

OCTOBER 27, 2021

Introduce your newest employee. Content is king and you definitely want to stand out as the real estate expert to potential buyers and sellers. Ask your audience a multiple-choice question. Highlight a customer of the month. Create and post a video. Take a picture of your workspace, office, or co-workers. Interview a customer.

Real Estate 227

Real Estate How To Infographics Video 227

ImPRessions - Crenshaw Communications

JULY 14, 2021

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Definitely change up the images you’re posting on Instagram since it’s such a visual platform. If it fits with the tone of your page, have an employee run the social page for a day. Although voice and messaging may be a constant, one way to keep content fresh is by varying the type of media posted.

Social Media 344

Social Media Strategy Media LinkedIn 344

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. So imagine now that you’re going online to look up a company that you’re interested in doing business with and pandora’s box is opened up with negative reviews, negative mentions of the owner of the company, disgruntled former employees, and a host of other red flags.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Stuart Bruce

JANUARY 5, 2015

The definition of PR is also directly related to the future of public relations in an age where some are questioning its future and value as digital and social continue to blur traditional lines of demarcation. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion.

Reputation 60

Reputation Corporate Ethics Communications 60

Presspage

DECEMBER 20, 2024

Lets start with a definition of what issue management is. While one negative comment from a disgruntled ex-employee might not warrant concern, paying attention to recurring patterns or feedback can reveal opportunities for improvement before they escalate into bigger problems. Thats where issue management comes in.

Reputation 78

Reputation Crisis Trends Customer Service 78

Agility PR Solutions

MARCH 9, 2020

There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee). But […].

Instagram 133

Instagram Employee Creativity Social Media 133

Communications Conversations

SEPTEMBER 29, 2020

Supporting stat: One-in-five newsroom employees live in New York, Los Angeles or Washington, D.C. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. Trend #2: Big-time news is increasingly reported from one of three cities. Impact: One translation of these stats is “consolidation.”

Journalism 195

Journalism Trends Industry Newspapers 195

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

Communications Conversations

JUNE 23, 2020

But, all these media reports and articles are ignoring the bigger issue right now: how companies have not altered employee performance expectations AT ALL during the pandemic as many of us adapt to a new, remote working environment. That definitely impacts my productivity. We’re lucky, I guess. Our kids are 12 and 15.

Resources 174

Resources Employee Crisis Corporate 174

Rock the Status Quo

NOVEMBER 19, 2014

If you have a B2B client with PowerPoint resources just sitting around gathering dust, it’s definitely worth investing time to evaluate them. It only connects to profiles, not pages, but it can be a great way to showcase employee expertise and grow credibility of your executive team.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

PRSay

AUGUST 19, 2024

How much better would the chance for success be if a newbie and an experienced employee find each other naturally over time? For example, many people have an “outside mentor” and an “inside mentor,” a trusted adviser who is not a fellow employee. And, a new employee can do that for a mentor who is up the line.

How To 135

How To Employee Enterprise LinkedIn 135

Communications Conversations

OCTOBER 29, 2019

Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. In both cases, Kevin and Monica believe their employee audiences for their podcasts are substantial ( The Taste of General Mills’ most recent podcast actually FEATURES an employee’s daughter! Absolutely.

Corporate 104

Corporate SMB Banking Employee 104

PR in High Definition

APRIL 27, 2023

When employees become advocates, they act as a reliable source of truth. Step 1: Where do you stand on employee sentiment? Step 2: Crafting an employee advocacy programme All employees will have influence – when it comes to where to place your efforts, it really depends on your communication goal.

Employee 62

Employee Communications Reputation Measurement 62

Cision

MAY 31, 2017

For each order, employees nicely wrap up the product and write a personally addressed thank-you note. There’s no one-size-fits-all definition of success, so set goals backed by data. Even small touches like having teammates sign their names on emails will humanize a brand.

Consumer 243

Consumer Brand Branding How To 243

Communications Conversations

DECEMBER 16, 2014

Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers.

Case Study 131

Case Study Wireless Company Local 131

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management.

Publicity 98

Publicity Corporate Employee Interviews 98

Communications Conversations

MAY 26, 2022

Definitely not as much as we should. However, in that same report, when asked what two factors are the most restrictive in terms of maximizing their social media listening practice, almost half of respondents said: Employee bandwidth and time. Meanwhile, how much time do we spend on listening and community-building?

Social Media 143

Social Media Marketing Media Community 143

Communications Conversations

MAY 5, 2020

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” But, I get it’s a term people use and for some, it’s definitely applicable. To each his/her own right?

How To 171

How To Web Meeting Employee 171

Communications Conversations

APRIL 1, 2021

It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. The skills are definitely transferrable. But it’s definitely been an interesting year in which all of us have learned so much. What did you learn during that stint about the solo life?

Financial 148

Financial LinkedIn Groups Sports 148

Buchanan PR

MARCH 10, 2022

Throughout this blog, we’ve sprinkled in some common slang terms and phrases used by Gen Z-ers (don’t worry, we added the definition after each word to help you learn!) It’s important for senior employees to have some basic understanding of this language. labor force by 2030. Start Quiz. Your Answers.

Employee 52

Employee Communications Groups Journalism 52

Ethical Voices

OCTOBER 28, 2024

How are you helping your 100 employees? We are a mid or small PR agency, but we work with various clients, and each of those clients has more than 1,000 employees. And I do love the PR definition by PRSA where it says it’s a strategic communication, PR. So being responsible, it’s very important.

Ethics 53

Ethics How To Crisis Internal 53

Communications Conversations

FEBRUARY 20, 2020

The real oomph of the rebrand came from (possibly) an unexpected source: AWD employees. But, AWD employees are the ones who made this rebrand come to life. And, that’s the secret weapon to any brand refresh announcement: Your employees. What a message–two generations of Andersen employees! 311 engagements.

Social Media 107

Social Media Employee Media Video 107

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

To work successfully for your company’s needs, a PR agency needs to know up front all about your PR needs, your expectations and definition of success, and, importantly, budget. As with hiring employees, an agency can look good on paper or in presentations, but have some fatal flaws that go unseen until deeper in the relationship.

Energy 136

Energy Agency B2B Leadership 136

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B audiences are by definition narrower than their mass-market counterparts, which makes it easier to target them with relevant social campaigns. Recognize employees. As noted in last week’s post , employees can be powerful brand advocates if encouraged to create and share social content within a sensible framework.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. Not only do existing employees probably already know who to turn to for help, in terms of content.

Agency 133

Agency Resources Employee Internal 133

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

DECEMBER 12, 2016

And it’s definitely not easy. But when you switch from an employee mindset to a leader mindset, the possibilities are endless. It’s about you putting yourself in your clients’ shoes and understanding their worries and problems, and then helping and guiding them through the process. Leadership in Six Steps. Read…a lot.

Leadership 150

Leadership Social Media Community Interviews 150

Sword and the Script

AUGUST 8, 2023

It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates. Linking to case studies from press releases is another good way to repurpose these.

Case Study 146

Case Study Study Company B2B 146

Sword and the Script

APRIL 14, 2020

Apply “Deep thinking and intellectual rigor” Deep thinking – isn’t that the definition of thought leadership. Distribution means “broadly and effectively” (40%); engaged employees in amplification (31%); and paid for some promotion (11%). What does that mean? Distribution is a skill onto itself.

Leadership 206

Leadership B2B Marketing Study 206

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. And because many prominent opinion writers and columnists have migrated to the platform, it’s useful for building relationships.

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. To be sure, America definitely has a problem trusting the media. Yes, people increasingly want businesses to be ethical, to be good corporate citizens, to take care of employees, and to do well by the planet, but don’t overextend yourself.

Government 152

Government Survey Ethics Media 152

Communications Conversations

OCTOBER 10, 2018

Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. In fact, I would probably say it’s not a career path at all given its limited nature, both in terms of earning potential and scope. Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109