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How To Work Remotely And Successfully From Anywhere As A PR Pro

ImPRessions - Crenshaw Communications

By contrast, those who transition to remote work definitely feel the change in their environment and pace of work. Often the main reason employees choose to work abroad is to experience a new culture. I won’t say it’s simple, but it’s definitely possible. Adopt a self-starting attitude . Sharpen your time-management skills.

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#PRExpanded Guest Post: Socializing Your Brand … What’s That?

Deirdre Breakenridge

Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild.

Branding 256
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No Going Back After COVID — Communications Trends for 2021

PRSay

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 187
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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334
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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. Here are some interesting reads to provide more insight on this subject: Do Social Media Accounts Legally Belong to the Employer or Employee?

Airlines 206
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Tech talent shifts: Rethinking your employee advocacy strategy

PR in High Definition

With big names like Amazon and Dell mandating a return to the office , employees are taking a hard look at their work environments. For starters, it’s a fresh opportunity to shape company culture and use employee advocacy as a secret weapon. As comms pros, we know how valuable employee voices can be.