ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It was refreshing and exciting and definitely influenced my decision to join the agency.

Employee 156

Employee Community Groups Interviews 156

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? When you think about it, this barely makes logical sense – if you’re the one giving, you’re not needy by definition. Being kind is often having difficult conversations sooner, but in a fashion that treats your employees like human beings. Show me the money!

Leadership 71

Leadership Employee Reputation Hotels 71

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. 3x salary – to replace them too.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Onclusive

APRIL 12, 2018

Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: You’ve held a marketing leadership role at Navistar and BP as well. Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

FEBRUARY 16, 2021

Business also scored well among those who know it best: their employees. To be sure, America definitely has a problem trusting the media. It’s true interpersonal and it’s true in leadership and group dynamics. Thought leadership requires actual thought and leadership. Similarly, 72% of U.S. Grow subscriptions.

Government 152

Government Survey Ethics Media 152

Maxim Behar

FEBRUARY 28, 2024

Leadership outside business is practically the same as leadership in business because the same principle applies across the board: “If you are a leader, you must be a leader in everything.” The past 40 years of my life have been marked by my attempts to comprehend leadership: What is the difference between leadership and management?

Leadership 59

Leadership International Internal Employee 59

PR in High Definition

OCTOBER 27, 2022

Leaders are expected to serve the multiple stakeholders of employees, customers, partners, the community and the environment as well as the traditional model of shareholders. The primary currency of great leadership has always been trust. Employees love coming to work and competitors mimic and envy your success.

Leadership 71

Leadership Reputation Chemicals Privacy 71

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. B2B audiences are by definition narrower than their mass-market counterparts, which makes it easier to target them with relevant social campaigns. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. She explained that our responses to influence might be tied to our experiences with rejection.

Leadership 62

Leadership Employee Policies Groups 62

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

To work successfully for your company’s needs, a PR agency needs to know up front all about your PR needs, your expectations and definition of success, and, importantly, budget. As with hiring employees, an agency can look good on paper or in presentations, but have some fatal flaws that go unseen until deeper in the relationship.

Energy 136

Energy Agency B2B Leadership 136

Sword and the Script

AUGUST 8, 2023

It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates.

Case Study 146

Case Study Study Company B2B 146

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. Yet it has navigated criticism and controversy by remaining a neutral platform for many kinds of content.

Analysis 156

Analysis B2B Interviews Tools 156

PRSay

AUGUST 19, 2024

How much better would the chance for success be if a newbie and an experienced employee find each other naturally over time? For example, many people have an “outside mentor” and an “inside mentor,” a trusted adviser who is not a fellow employee. And, a new employee can do that for a mentor who is up the line.

How To 135

How To Employee Enterprise LinkedIn 135

Communications Conversations

APRIL 1, 2021

It’s definitely a different part of the financial world than I’ve been in for most of my career, but there are some similarities. The skills are definitely transferrable. But it’s definitely been an interesting year in which all of us have learned so much. What did you learn during that stint about the solo life?

Financial 148

Financial LinkedIn Groups Sports 148

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

Communications Conversations

OCTOBER 10, 2018

Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. And therein lies the challenge: What do you do when you’ve capped out in a social media leadership position? Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

PRSay

JANUARY 20, 2023

Recession, layoffs and protecting careers “We definitely see instability in the economy and that is going to lead to organizations tightening their belts and some layoffs,” Egan said. Communicators can prepare themselves for that.

Trends 113

Trends Newspapers Community Ethics 113

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. What do you like least?

Employee 120

Employee Agency Meeting Social Media 120

Waxing UnLyrical

MARCH 28, 2013

Each, however, had a different definition of success. In the research, work-life balance tops respondents’ definitions of career success, ahead of money and recognition. The fact that so many employees are making work-life a priority is compelling… … and may require companies and managers to change. It’s great data.

International 90

International Internal Employee Travel 90

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

Communications Conversations

MARCH 20, 2018

Thought leadership (both our own thought leadership and others at the show). They probably don’t have an uber-long shelf life, but you should definitely use them a few weeks after the show again to max out on exposure and use. 7: Make sure to share on employee comms channels.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Wadds Inc.

FEBRUARY 1, 2023

You can’t blame the professional associations although they have a leadership role. I would caution you against asking a public relations practitioner to provide a definition of what they do as you’re likely to get a variety of answers. You’ll understand while I side with the CIPR. Public relations is often misunderstood.

Publicity 98

Publicity Corporate Interviews Ethics 98

Sword and the Script

MARCH 1, 2022

That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. Meltwater has its eyes on adjacent markets. Muck Rack adds key rolls.

Software 150

Software Case Study Advertising Advertising 150

Stuart Bruce

JUNE 24, 2016

However, there will likely be informal negotiations and discussions while the Conservative leadership election is happening over the summer. Reassure customers, employees, suppliers and other stakeholders. Fear creates an immediate risk bringing uncertainty and instability.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. That definition may sound simple, but generating quality leads is complicated. (We’ll

How To 111

How To Transportation Content Marketing Healthcare 111

5W PR

MAY 26, 2023

Media Relations Definition Media relations can be defined as the process of building and maintaining relationships with journalists, editors, producers, and other media professionals. Establishing these relationships takes time, effort, and careful planning. But it can lead to significant benefits for both the client and the media outlet.

Media Relations 88

Media Relations Media Crisis Meeting 88

Communications Conversations

SEPTEMBER 28, 2021

I believe they definitely should. And, CEOs sharing employee posts is always a win. It’s leadership 101–lift up those around you who make the organization so successful! Now, that’s not to say execs shouldn’t be sharing brand posts or other people’s posts from time to time.

LinkedIn 92

LinkedIn Case Study Social Media Study 92

Shift Communications

APRIL 13, 2022

What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. It’s a demand gen specialist’s dream.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Stern + Associates

SEPTEMBER 20, 2022

How do leaders create workplace cultures that inspire true inclusiveness and make all employees feel like they belong? And in her interactive keynotes and workshops, she encourages managers to consider how inclusive leadership strengthens organizations culturally, financially, and competitively. and for whatever lies around the corner.

Leadership 62

Leadership Crisis Management Crisis Financial 62

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening is linked to commercial benefits, including higher employee engagement, better employee experience, effective change management, innovation, and improved trust.

Employee 52

Employee Leadership Case Study System 52

Stern + Associates

JANUARY 9, 2023

Diversity, equity and inclusion” must be more than a workplace buzzword to become an empowering action plan for employees at every level, as NYU Professor and Dolly Chugh describes in her bestselling book “ The Person You Mean to Be: How Good People Fight Bias ” (2018) and in her top-rated TED Talk.

Company 62

Company How To Leadership Strategy 62

Communications Conversations

DECEMBER 11, 2020

Plus, many of the employees have long tenures (10-20 years), which speaks volumes. At the same time, they are a culture of ownership and responsibility to their employees. I also happened to start at the perfect time, as the leadership team I’m apart of had a two day planning session planned for my first week.

Interviews 185

Interviews Meeting Video Energy 185

Buzzstream

OCTOBER 23, 2024

And I think Google’s just raising the bar in terms of, where the cutoff is on yeah, this is an asset that’s only going to live for a little while, unless it just takes a different approach and, I think part of that approach definitely starts to hint on, brand building like we’re talking about. Do you know your economics?

SEO 62

SEO Study Branding Brand 62

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Opening up the floor and encouraging your employees to ask questions will help make informed decisions, and avoid employee backlash later on, when it might be too late.

Reputation 75

Reputation Employee Leadership Product Launch 75