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The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

Deirdre Breakenridge

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. As always, we welcome your questions before or during the chat session.

Ethics 150
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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. I spent the first third of my career working for newspapers. ” I brought up the PRSA Code of Ethics.

Ethics 93
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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. First, let’s talk about this underground student newspaper, because it’s an interesting story.

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S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead

PRSay

“We’re all really paying attention to AI and some of the opportunities that it can provide, and the ways it might make our work more streamlined,” Egan told John Elsasser, editor-in-chief of PRSA’s award-winning Strategies & Tactics newspaper and host of S&T Live. But also, what some of the challenges are with AI.”

Trends 113
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what? What is the most difficult ethical challenge you ever confronted at work? It’s opinions on social media all day long, 24/7.

Ethics 92
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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

That definitely does happen in PR. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. This person and media site have ethics beyond reproach. You buy some advertising and magically you also start getting coverage.

Pitching 115
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Maxim Behar: Brand is what people talk about you when you are not in the room

Maxim Behar

Every brand should have a bit of pragmatism because my second definition of a brand is that the brand is what we do. When they hear "brand," many people start thinking of the ten definitions I've read or heard over the past few days as I reflect on what we should discuss today. I knew that business in Bulgaria needed ethical rules.

Brand 59