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Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. I also have led the internal communications team and launched a publicaffairs newsletter and advertorial for a large hospital system in California. So, ethics is a big deal, I would say.
He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?
Actively managing an organisations credibility and public trust. Mitigating damage by reshaping public perception after negative events. Managing perceptions is especially critical in publicaffairs , corporate communications, crisis communications , and media relations. Crisis communications.
That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, publicaffairs, marketing communications and related roles – across more than a dozen different industries. Media bias and PR ethics. The complete survey is freely available for download as a PDF on SlideShare.
Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.
As a recently retired Army publicaffairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. For definitions, I strictly stayed with the study guide as opposed to two different texts and authors. So, was the APR yearlong journey worth it?
Publicaffairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations.
Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to publicaffairs, internal comms, leadership, coaching and the psychology of decision-making. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.
What is that communication, that connection between the media and those who have a need to present themselves to the public? I have come up with dozens of definitions of what Public Relations is in my nearly 30 years. By the way, I can't stand the literal Bulgarian translation of public relations.
Audiences are inoculated against correctionIf the press says it, its false by definition. As a seasoned PR professional , I am familiar with similar publicaffairs strategies, albeit on smaller scales. 3 Silfwer, J. 2025, March 25). From Lgenpresse to Fake News. Doctor Spin | the PR Blog.
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