Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? I am currently the CEO and Co-owner of the Caliber Group.

Ethics 79

Ethics Publicity Education Reputation 79

Sword and the Script

JULY 9, 2024

You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia. I believe many of these are digital marketers and SEOs moonlighting as PR people – but it definitely makes it harder for all of us – including reporters. So, put the effort in to write a good pitch.

Survey 183

Survey Journalism Report Pitching 183

Sword and the Script

AUGUST 11, 2020

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. Sensational beats fair. “Is Infotainment. Human nature.

Survey 165

Survey Data Media Ethics 165

Wadds Inc.

NOVEMBER 21, 2024

She begins by deconstructing the definition of reputation: what makes a good one and what happens when it goes bad. Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. She is a Fellow of both the CIPR and PRCA.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Stephen Waddington

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 149

Publicity Reputation Study Crisis 149

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The Definitive Book of Body Language. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 146

Software Pitching Ethics Technology 146

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. If you do, you’re definitely going to damage—if not totally destroy—the relationship.

Media 123

Media Apparel Ethics Interviews 123

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article.

Ethics 96

Ethics Advertising Advertising Analysis 96

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am.

Ethics 92

Ethics Journalism Radio Television 92

PRSay

JANUARY 20, 2023

ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said. “As As an organization, we need to be focused on what the ethics issues are.” But we have that opportunity now.”

Trends 113

Trends Newspapers Community Ethics 113

Wadds Inc.

FEBRUARY 1, 2023

This relegates the role of practitioners to writing press releases, making posters, and organising parties. I would caution you against asking a public relations practitioner to provide a definition of what they do as you’re likely to get a variety of answers. These include an ethical code, education, training, and qualifications.

Publicity 98

Publicity Corporate Interviews Ethics 98

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. A definition of public relations generated by artificial intelligence. The remainder of the entry read as though it was legitimate but was fiction.

Publicity 98

Publicity Wikipedia Marketing Training 98

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. It’s vital in PR that when you write, do, create, respond – whatever it may be – your first consideration always should be the stakeholders of your organisation and to factor in how your efforts, once actioned, may impact them.

Reputation 133

Reputation Construction Writing Communications 133

Waxing UnLyrical

NOVEMBER 28, 2012

Bernays himself, a gazillion years ago (well… 50 years ago), had this to say about the requirements in his book, A Definitive Study of Your Future in Public Relations : “Public Relations does not mean selling a product, an idea, or a personality. I write a lot about the subject myself. There are…and always will be…”bad apples.”.

Publicity 110

Publicity Nonprofit Banking Ethics 110

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. We can never not be good at that and need to focus on ethics relentlessly.

Interviews 79

Interviews Ethics Conference Leadership 79

Maxim Behar

AUGUST 14, 2024

If we go back 15 years ago, we can all see that today's world is literally turned upside down - in how we carry out our projects, write press releases, host events, and press conferences. Every brand should have a bit of pragmatism because my second definition of a brand is that the brand is what we do.

Branding 59

Branding Brand Ethics Hotels 59

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Course Training Social Media 150

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Right now, the biggest focus is on writing and presenting content for mobile consumption. Current planning and operations should include these. Emerged Trends.

Trends 120

Trends Mobile Web System 120

The Hoffman Agency

JANUARY 28, 2021

He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency. It’s just not ethical. As we finished up the call, there was the usual “any other questions?” It’s an old debate.

Internal 78

Internal International Agency Banking 78

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). Recognize the difference and never stop learning.

Sports 245

Sports Agency Creativity Industry 245

Stephen Waddington

JULY 29, 2018

1 Definition: fake news is fake news Fake news is applied to describe everything from blatant lies to any subject with which an individual or organisation disagrees. It calls for the Government to reject the term fake news and put forward a definition of the words misinformation and disinformation.

Government 63

Government Social Media Report Media 63

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. When you’re 19 and you have to get up a 7 a.m.

Meeting 100

Meeting Journalism Interviews Employee 100

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. It’s vital in PR that when you write, do, create, respond – whatever it may be – your first consideration always should be the stakeholders of your organisation and to factor in how your efforts, once actioned, may impact them.

Reputation 100

Reputation Construction Writing Communications 100

Stephen Waddington

NOVEMBER 21, 2018

It’s happened twice in 2018 as both Golin and M&C Saatchi have restated their commitment to the formal definition of public relations. Future proof your career in public relations by focusing on the skill areas where artificial intelligence is unlikely to impact practice: law, ethics, professional and personal. #15

Publicity 120

Publicity Analysis Measurement Tools 120

Maxim Behar

AUGUST 4, 2022

Over the years I have created many definitions of what PR is. My last definition from last year is that PR is basically telling the truth so that you are understood and nothing more. It doesn't seem likely that someone wanted to scam the people through power. If they fail to do that, they have no place in politics.

Ethics 52

Ethics Newspapers Government Television 52

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Buzzstream

APRIL 2, 2025

So myself and our digital PR director had this idea about five years ago when we set the digital PR team or a bit longer to write a book and we finally did it. Well, so let, let’s get into kind of the definition, I think too, of digital pr. I think digital PR is a more clever, sustainable, and ethical way of building links.

Digital PR 62

Digital PR Branding Brand SEO 62

Communications Conversations

MAY 21, 2020

We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). And, I fell into a career of writing, social media and blogging. Whatever you call it, we definitely brainstormed and dreamt up new ideas for columns and stories each month. That was the best part!

Newspapers 78

Newspapers Blogging Groups Print 78

Wadds Inc.

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 59

Publicity Reputation Study Crisis 59

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. Transparency, disclosure and ethics in new media are quickly becoming an area of interest of mine.

Blogging 80

Blogging Twitter Facebook Measurement 80

Communications Conversations

SEPTEMBER 22, 2016

Just look at the Public Relations Society of America (PRSA) Code of Ethics (I was grilled on the code when I earned my APR years ago, so this came back to me fairly quickly). Definitely worth a discussion. However, I think that’s what we may have in the PR industry as well. What do you think?

LinkedIn 60

LinkedIn Employee Ethics Reputation 60

Maxim Behar

JUNE 12, 2024

There are 4 billion opinions, and when you write something on social media, potentially 4 billion people worldwide can read it, regardless of the language, because it can be translated in a second. On Twitter or Instagram, it is a bit harder to recognize the people you are writing to; there are ways.

Ethics 69

Ethics Social Media Travel Writing 69

Maxim Behar

MAY 13, 2024

In fact, the definition of a publisher is someone who owns media. I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting.

Social Media 64

Social Media Newspapers Television Radio 64

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). Ask your customers for interviews on your corporate blog – soft interviews.

B2B 82

B2B Media eBook Interviews 82