Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 72

Ethics Agency Journalism Corporate 72

Maxim Behar

AUGUST 14, 2024

If we go back 15 years ago, we can all see that today's world is literally turned upside down - in how we carry out our projects, write press releases, host events, and press conferences. Every brand should have a bit of pragmatism because my second definition of a brand is that the brand is what we do.

Brand 59

Brand Branding Ethics Hotels 59

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 45

Ethics How To Crisis Internal 45

Wadds Inc.

NOVEMBER 21, 2024

She begins by deconstructing the definition of reputation: what makes a good one and what happens when it goes bad. Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. She is a Fellow of both the CIPR and PRCA.

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Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article.

Ethics 94

Ethics Advertising Advertising Analysis 94

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am.

Ethics 90

Ethics Journalism Radio Television 90

Sword and the Script

JULY 9, 2024

You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia. I believe many of these are digital marketers and SEOs moonlighting as PR people – but it definitely makes it harder for all of us – including reporters. So, put the effort in to write a good pitch.

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Survey Journalism Report Pitching 147

Stephen Waddington

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 149

Publicity Reputation Study Crisis 149

PRSay

JANUARY 20, 2023

ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said. “As As an organization, we need to be focused on what the ethics issues are.” But we have that opportunity now.”

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Trends Newspapers Community Ethics 112

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 120

Software Pitching Ethics Technology 120

Wadds Inc.

FEBRUARY 1, 2023

This relegates the role of practitioners to writing press releases, making posters, and organising parties. I would caution you against asking a public relations practitioner to provide a definition of what they do as you’re likely to get a variety of answers. These include an ethical code, education, training, and qualifications.

Publicity 98

Publicity Corporate Interviews Ethics 98

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. A definition of public relations generated by artificial intelligence. The remainder of the entry read as though it was legitimate but was fiction.

Publicity 98

Publicity Wikipedia Marketing Training 98

Maxim Behar

AUGUST 4, 2022

Over the years I have created many definitions of what PR is. My last definition from last year is that PR is basically telling the truth so that you are understood and nothing more. It doesn't seem likely that someone wanted to scam the people through power. If they fail to do that, they have no place in politics.

Ethics 52

Ethics Newspapers Government Television 52

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The Definitive Book of Body Language. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

AUGUST 11, 2020

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. Sensational beats fair. “Is Infotainment. Human nature.

Survey 154

Survey Data Media Ethics 154

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Maxim Behar

MAY 13, 2024

In fact, the definition of a publisher is someone who owns media. I believe that nowadays, and I'm sure it will be the same in the future, we shouldn't divide journalists into those who write for mainstream media and get paid as journalists, and those who sit behind their keyboards and inform society about what’s interesting.

Social Media 64

Social Media Newspapers Television Radio 64

Maxim Behar

JUNE 12, 2024

There are 4 billion opinions, and when you write something on social media, potentially 4 billion people worldwide can read it, regardless of the language, because it can be translated in a second. On Twitter or Instagram, it is a bit harder to recognize the people you are writing to; there are ways.

Ethics 69

Ethics Social Media Travel Newspapers 69

The Hoffman Agency

JANUARY 28, 2021

He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency. It’s just not ethical. As we finished up the call, there was the usual “any other questions?” It’s an old debate.

Internal 78

Internal International Agency Banking 78

Wadds Inc.

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 59

Publicity Reputation Study Crisis 59

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. We can never not be good at that and need to focus on ethics relentlessly.

Interviews 79

Interviews Ethics Conference Leadership 79

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. When you’re 19 and you have to get up a 7 a.m.

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Meeting Journalism Interviews Employee 100

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. If you do, you’re definitely going to damage—if not totally destroy—the relationship.

Apparel 123

Apparel Media Ethics Interviews 123

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? What’s notable about the film, for anyone who writes for a living, is its masterful use of language. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic.

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Film Local Leadership Radio 136

PR in High Definition

FEBRUARY 27, 2023

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months.

Industry 62

Industry Communications Technology Reputation 62

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. It’s vital in PR that when you write, do, create, respond – whatever it may be – your first consideration always should be the stakeholders of your organisation and to factor in how your efforts, once actioned, may impact them.

Reputation 133

Reputation Construction Writing Communications 133

Communications Conversations

MAY 21, 2020

We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). And, I fell into a career of writing, social media and blogging. Whatever you call it, we definitely brainstormed and dreamt up new ideas for columns and stories each month. That was the best part!

Newspapers 78

Newspapers Blogging Groups Print 78

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Blogger outreach itself is not spam when done correctly (and ethically).

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Blogger outreach itself is not spam when done correctly (and ethically).

Tools 71

Tools Blogging Pitching Google 71

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. It’s vital in PR that when you write, do, create, respond – whatever it may be – your first consideration always should be the stakeholders of your organisation and to factor in how your efforts, once actioned, may impact them.

Reputation 100

Reputation Construction Writing Communications 100

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. Blogger outreach itself is not spam when done correctly (and ethically).

Tools 62

Tools Blogging Pitching Google 62

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Right now, the biggest focus is on writing and presenting content for mobile consumption. Current planning and operations should include these. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Create Content That Relevant Sites Will Share Organically Look at the type of content your target writes about and create content that they will need to cite when researching their own content.

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How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Create Content That Relevant Sites Will Share Organically Look at the type of content your target writes about and create content that they will need to cite when researching their own content.

How To 62

How To SEO Google Pitching 62