ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. There needs to be a definite reason why you choose to share a specific aspect of your story. The post How to Turn Your Personal Story Into a Compelling Brand appeared first on ReimaginePr.com.

Brand 156

Brand Branding How To Storytelling 156

Cision

MAY 31, 2017

So how, then, can they spend hours binge-watching their favorite Netflix shows? And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Alan keeps his conversation style quite casual and offers great takeaways on how to build a successful business. . Marketing Over Coffee. Sure, I’m missing many other influential podcasts.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

DECEMBER 28, 2015

How To Win It. Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess. According to Paul Holmes in How to Design the Agency of the Future there are several criteria to factor into how to win or become a next-level agency.

How To 120

How To Agency Creativity Pitching 120

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. For most brands, that’s definitely Facebook. So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business. Remember earlier how we discussed defining your target audience by demographic?

Brand 120

Brand Branding Marketing How To 120

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. How are we inviting them?

Storytelling 145

Storytelling Video Groups Conference 145

Contently - Strategy

OCTOBER 18, 2021

For the next two minutes, he launched into an absurdly dense definition as the packed lecture hall listened attentively. Meanwhile, each team member feels completely lost and like they don’t have any idea how to do their job. The storytelling solution. “This brings us to the big question,” he said.

Marketing 111

Marketing Storytelling Travel Corporate 111

Ishmael's Corner

SEPTEMBER 28, 2014

This has less to do with the actual business storytelling and more about how The Man measures journalists. PR people who by definition know something about “spreading the word” can play a role in helping the journalist meet those pesky performance metrics. This is why journalists get cranky about PR.”.

Pitching 146

Pitching Survey Storytelling Newspapers 146

ReimaginePR

JULY 25, 2016

Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory. So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. But,you can. Everyone is learning and adapting.

Social Media 120

Social Media Technology Pinterest How To 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Alan keeps his conversation style quite casual and offers great takeaways on how to build a successful business. Marketing Over Coffee. Sure, I’m missing many other influential podcasts.

Marketing 204

Marketing Advertising Advertising Industry 204

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction Internal International SEO 40

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. Meanwhile, the first run of our Storytelling Training ads capitalized on my personal favorite illustration from our creative team.

Advertising 36

Advertising Advertising B2B Facebook 36

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. I definitely have more thoughts on the skills the social media pro of 2022 should have. Storytelling is the underlining theme for social media pros. Many of those skills DO apply today. They do need video and audio production skills.

Social Media 174

Social Media Media Analytics Data 174

Onclusive

MARCH 6, 2019

“I feel like I landed a dream job where there were absolutely no people, no processes, no infrastructure, no tech stack… People said, ‘We need marketing, please come in here and do this for us and just tell us how this is going to work.’ I’m sure we’ve all encountered that. “I Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

Onclusive

DECEMBER 6, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Public Relations Society of America (PRSA) International Conference. Dates: October 25 – 27, 2020. Location: Nashville, TN. Dates: TBA.

Conference 329

Conference Marketing Case Study Measurement 329

The Resolution Blog

MAY 7, 2019

about the whole spectrum of AI and how it’s affecting the PR world right now. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. Definitely, yes. Definitely not. Yeah, definitely. Will it long term?

Technology 120

Technology Analysis Data Tools 120

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the definition of hard news is much more lax. Image by Free-Photos from Pixabay. They indicate what is hot, and what is not, with words and actions.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. How to place emotional bets.

Brand 252

Brand Branding YouTube Social Media 252

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the definition of hard news is much more lax. Image by Free-Photos from Pixabay. They indicate what is hot and what is not, with words and actions.

Enterprise 156

Enterprise Big Data Technology Analysis 156

PRSay

OCTOBER 10, 2019

If you don’t know your audience, then that’s definitely the place to start. Don’t let this step feel overwhelming; integration will break down how to approach it. We’ve also found that an earned media management strategy works best when you designate a leader, a strategist, a storyteller and an analyst.

Media 102

Media Storytelling System Technology 102

The Hoffman Agency

FEBRUARY 1, 2021

Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” It takes understanding of how to craft a story, to whom, when, and with what. Crafting a story that resonates with top-tier publications. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. If you want to be noticed in the crowd, video is a definitely way to dominance. If you want to be noticed in the crowd, video is a definitely way to dominance. Let’s talk about why video is so effective and how to make it work for your brand.

Video 120

Video Strategy YouTube Marketing 120

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. but definitely old. Four years later, John Deere launched The Furrow , a magazine providing information to farmers on how to become more profitable. Well, maybe not the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Flack's Revenge

JANUARY 12, 2021

Industry analysts from firms such as Gartner can have a strong impact on a tech vendor if you know who to engage and how to engage them. Make sure to use good storytelling techniques to convey your message, featuring customers who have been positively impacted by your technology. How can we influence them? Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

wiredPRworks

APRIL 20, 2022

How real-time marketing and PR works. Storytelling success stories. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. What We Talked About on Growing Social New. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real.

Writing 120

Writing Storytelling Brand Branding 120

Ishmael's Corner

MAY 10, 2015

Beyond developing the content, many of the tools address how to distribute and magnify the reach: - 99designs : A marketplace for graphic design including logos and websites. - Buffer : Great tool for quickly scheduling and sharing updates for social posts. One way or another, all content marketers need to embrace visual storytelling.

Tools 60

Tools B2B Software Storytelling 60

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. If someone could ever figure out how to roll back your Twitter start date like an odometer on a used car ready for Craig’s List, I’m guessing there are a few politicians who would buy such a service. Still, Honda scores points with a pop culture visual that borrows from Mad Men.

Instagram 94

Instagram Mobile Social Media Construction 94

Stephen Waddington

MARCH 15, 2021

How can we encourage potential students to study PR and comms? You do need the storytelling, relationship building, creative and analytical skills. This is a question I am often asked. First off I don’t think you need a degree in PR or comms to work in the industry. These are present in lots of different degrees.

Google 119

Google Data Government Social Media 119

Cision

OCTOBER 16, 2017

You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it?

Media 202

Media Storytelling Technology Data 202

ISEBOX

MARCH 2, 2017

Through it all, we’ve tried to offer some tips and tricks on how to nail social media. True, we did tell you about how to formulate an FDA-Approved Tweet , but that post was more about creating the content. Documenting your Twitter strategy keeps you honest on posting consistently and definitely moves approvals along faster.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ReimaginePR

SEPTEMBER 26, 2016

Let’s talk about why this is so important and how to do it effectively: Check out these tips on how to get started with influencer marketing: Click Here. Create the definitive resource, the ultimate guide, even the beginner’s guide. Long-term keywords are definitely important, but not the only important factor.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. High school to higher ed: How Sherry (eventually) landed in PR. Today, she has owned and operated Sherry V. The transition to solo PR pro.

Meeting 86

Meeting Education Journalism Resources 86

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. How would you tell your Granny that story?

Storytelling 48

Storytelling Film Creativity Journalism 48

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Off Script #7: Lou Hoffman on PR and Storytelling. Fresh Ideas: Blogging, Copyright, and How to Attribute Images. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60