The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. Definitely, yes. Definitely not. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306

Marketing Advertising Advertising Industry 306

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. How are we inviting them?

Storytelling 145

Storytelling Video Groups Conference 145

Onclusive

MARCH 6, 2019

Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology. That’s why I’m so interested in this topic of how marketing and PR are converging, could converge, and how we should think about that.”.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 204

Marketing Advertising Advertising Industry 204

PRSay

OCTOBER 10, 2019

If you don’t know your audience, then that’s definitely the place to start. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. Don’t let this step feel overwhelming; integration will break down how to approach it.

Media 102

Media Storytelling System Technology 102

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. How real-time marketing and PR works. Storytelling success stories. What We Talked About on Growing Social New. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. Refers to the systems, technologies, and methods for transmitting messages over distances. Learn more: Communications or Communication Subscribe and get a free ebook on how to get better PR ideas. 2 Rivera, K.

Communications 52

Communications eBook System Corporate 52

The Hoffman Agency

FEBRUARY 1, 2021

Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” It takes understanding of how to craft a story, to whom, when, and with what. Crafting a story that resonates with top-tier publications.

Publicity 36

Publicity How To Agency Pitching 36

Waxing UnLyrical

DECEMBER 28, 2019

It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. how long it took to get traction. how far X dollars go (e.g.

Exercises 62

Exercises Measurement Enterprise Technology 62

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. A: Live video is definitely hot right now. The culmination of technology, social media and consumer landscape will keep this here for a long time.

Video 0

Video Facebook YouTube Consumer 0

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Off Script #7: Lou Hoffman on PR and Storytelling. Fresh Ideas: Blogging, Copyright, and How to Attribute Images. Fresh Ideas: Media Relations: Back to the Basics.

Measurement 60

Measurement Course Advertising Advertising 60

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. So can you tell us a bit about how communicators should think about that journey? Bryan: Definitely. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

OCTOBER 28, 2021

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.

Communications 62

Communications Wikipedia Meeting Technology 62

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. The speed of technological advancement continues to drive rapid change across many vertical markets. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Shift Communications

DECEMBER 11, 2015

It feels like the definition of integrated is moving to a business term vs. marketing one. Consider how your content works on mobile, and how to make your visuals represent well with shorter, punchier writing. How we leverage those elements to reflect in sales momentum will be expected of all marketing department.

Marketing 60

Marketing Mobile Pinterest Analysis 60

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So if you could give us a little definition, a working definition, that would be great. How are you approaching that? And we can see, what does Wikipedia say? Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Karen Freberg

OCTOBER 18, 2018

It is a full day event dedicated to bringing together educators, higher education professionals, and Adobe professionals to discuss current trends, issues, and case studies on how to bridge the gap between education and industry. Digital natives (our students) are already embracing technology across the board. Digital Literacy.

Education 56

Education Creativity Video Tools 56

Karen Freberg

JUNE 24, 2019

He was definitely a hit with the audience, and he took the time to do videos and selfies afterwords with the attendees. We talked and I thanked him for the work he was doing – and how he has a huge fan base in my classes and in the city of Louisville. I had tweeted at him I was excited to hear him talk for the first time.

Education 64

Education Creativity Pinterest Facebook 64

PR in High Definition

JUNE 27, 2017

We know how to get the information we want – isn’t that right, Google? The latter is much harder to influence but this is where PR excels due to its inherent understanding of storytelling, engaging experts and developing messaging that resonates with various audiences. Story-selling is a subtler way of making that sale.

Google 48

Google Leadership Social Media Reputation 48

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. That definition may sound simple, but generating quality leads is complicated. (We’ll We’ll explore how to judge the quality of leads later in this playbook.) Click here to read the entire e-book.

How To 111

How To Transportation Content Marketing Healthcare 111

Flack's Revenge

JANUARY 12, 2021

Industry analysts from firms such as Gartner can have a strong impact on a tech vendor if you know who to engage and how to engage them. Depending on the space, there may be boutique analysts who are very influential in a certain region or technology area. How can we influence them? Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

Cision

JUNE 1, 2017

It’s pretty gregarious—and we’re certainly faced with challenges, such as alternative facts—but we work every day to help communicators learn how to report real business results to their executives or clients. So, we sat with some women who have positively changed the industry and paved their way to success.

Sports 245

Sports Agency Industry Creativity 245

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Rethink writing: Michelle Messenger Garrett. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct?

Data 78

Data Media Analytics Energy 78

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. Ask 10 different experts to define AI, and you’ll likely get 10 different definitions. It was only a matter of time.

Marketing 53

Marketing Software eBook Technology 53

NewsWhip

JULY 29, 2021

And that was definitely where we’re thinking about today’s Pulse, we wanted to focus. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? This kind of topic around understanding how marketing is driving brand health.

Brand 78

Brand Branding Marketing Data 78

Beyond PR

JUNE 1, 2017

It’s pretty gregarious—and we’re certainly faced with challenges, such as alternative facts—but we work every day to help communicators learn how to report real business results to their executives or clients. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 81

Sports Agency Industry Creativity 81

PR in High Definition

SEPTEMBER 26, 2018

Last month, Hollie raised a lot of excellent points about how to strike a balance between novelty and innovation in creating a communications campaign and as I read it, something interesting occurred to me. So how do organisations turn from a reactive, news-driven approach to an effective, long-lasting reputation-building approach?

Reputation 48

Reputation Case Study Print Study 48

Melissa Agnes

MARCH 3, 2015

I talked about the war of ideas that our world leaders are currently fighting in and I discussed how to make the digital landscape (the primary battlefield for this war of ideas) more predictable in order to minimize risk. One of the best ways to do this is through storytelling. They’re shared. Leaders are proactive.

Social Media 133

Social Media Crisis How To Crisis Management 133

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR in High Definition

DECEMBER 14, 2016

Pokémon Go’s lifespan was even shorter and showed us the perfect use of gamification technology, but failed on retaining users. These social media simulations mean you can make mistakes in a controlled environment, but more importantly learn how to do things differently. The only thing we know for certain is that nothing is certain.

YouTube 48

YouTube Training Survey Social Media 48

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. Also see PR and Storytelling; Off Script No. There is an abundance of content and there will definitely be more in the new year. 7: Lou Hoffman.

Social Media 97

Social Media Marketing Media Creativity 97

Cision

APRIL 5, 2017

How are we using this tool to run better business to drive value? Commodity news is almost by definition valueless. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Chris Lynch: On the brand side, how are you looking at the different mix?

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Report Media Advertising Advertising 225