Solo PR Pro

OCTOBER 18, 2022

While many of the services they offer could be considered areas that fall under the umbrella of public relations, many of them do require a specific expertise that might not fall under the textbook definition of PR. The bottom line? What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media International 97

The Proactive Report

JANUARY 30, 2015

It’s a growing trend and it is definitely impacting the practice of PR. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. We are the storytellers and content marketing should be our domain. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

Marketwired

FEBRUARY 16, 2016

” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action. When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

DECEMBER 4, 2018

But in practice, people use different definitions and trip up on the different parts of the funnel. This space is typically reserved for blog posts, infographics, social posts, and e-books. The marketing sales funnel is both simple and confusing. When you map all of your content marketing to the funnel, things get trickier.

Case Study 110

Case Study Marketing Study Content Marketing 110

Contently - Strategy

JULY 31, 2019

If a writer in the MSM were to write a single definitive feature story and then spend the next few weeks writing short blog posts about the same story, well, they’d be accused of being derivative. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. Thought leader.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Beyond PR

MAY 12, 2016

The traditional definition of a press release has been replaced by a new definition. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Sometimes the adventurous, the forward-thinking, and the bold win the day. In a word, content.

Agency 40

Agency Real Estate Film Video 40

PR Conversations

OCTOBER 20, 2015

I definitely think that “subtracts” from what we do. Definitely. Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications.

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. So, what’s my definition of content marketing? Text, graphics, infographics, videos, photos, etc. What are we creating?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. Like definitions. It was like we all imagined a reader who’d say, ‘Tell me about Obamacare, but very little about it.’

Media 110

Media Journalism Content Marketing Education 110