Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. If you look at the competition for guidance – then you are by definition a follower – and not a thought leader. This includes leaders.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions.

Leadership 158

Leadership Automotive Employee Corporate 158

PRSay

JANUARY 22, 2021

Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. The definition of “employee” expands. Internal communication goes beyond the employee.

Trends 187

Trends Communications Skype Employee 187

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! In this playbook , Charlotte explores the challenges that leadership have faced throughout COVID-19 when it comes to communicating to employees and what organisations can do to unify the workforce following a period of sudden change.A

Reputation 133

Reputation Creativity Crisis Employee 133

Maxim Behar

FEBRUARY 28, 2024

Leadership outside business is practically the same as leadership in business because the same principle applies across the board: “If you are a leader, you must be a leader in everything.” The past 40 years of my life have been marked by my attempts to comprehend leadership: What is the difference between leadership and management?

Leadership 59

Leadership International Internal Employee 59

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. To be sure, America definitely has a problem trusting the media. It’s true interpersonal and it’s true in leadership and group dynamics.

Government 152

Government Survey Ethics Media 152

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

PR in High Definition

JULY 23, 2024

Talent and leadership go hand in hand in making an organisation poised for success, but one can’t do without the other. When we think about leadership, we will all have something different in mind. Well talent alone isn’t enough and leadership can really control success – or lack of. How could they lose?

Leadership 62

Leadership International Internal Strategy 62

Deirdre Breakenridge

JUNE 2, 2017

Dropping myself into countries I’ve never been to, know nobody in and don’t even know the language spoken has definitely been a challenge. How do you define leadership and what does it take for a leader to create true impact today? Leadership starts with self. How did you overcome your obstacles?

Film 150

Film Travel Leadership Training 150

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. It was refreshing and exciting and definitely influenced my decision to join the agency. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out?

Employee 156

Employee Community Groups Interviews 156

PR in High Definition

OCTOBER 27, 2022

The primary currency of great leadership has always been trust. This trust influences more than just purchasing, permeating all aspects of the company almost as if it were a chemical element created by the synergy of the leadership team and the employees themselves. But managing a company or brand’s reputation is rarely simple.

Leadership 71

Leadership Reputation Chemicals Privacy 71

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? Positioning your organization as the voice of credibility and leadership requires relentless effort and commitment. But the juice is definitely worth the squeeze.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. Yet it has navigated criticism and controversy by remaining a neutral platform for many kinds of content.

Analysis 156

Analysis B2B Interviews Tools 156

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. This helps you internally and makes it easy to hire contractors for creative work. Examples of brand recognition You don't have to look far and wide for examples of brand recognition.

Brand 104

Brand Branding How To Measurement 104

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.

Conference 156

Conference Privacy Advertising Advertising 156

PR in High Definition

OCTOBER 25, 2024

On the other hand, if you’re more focused on reaching potential clients or business partners, highlighting your leadership team and industry experts might be a better fit. But don’t just measure the external stuff—keep an eye on internal sentiment, too. And don’t forget to team up with HR leaders. What’s working? What’s not?

Employee 62

Employee Strategy Measurement Energy 62

Buzzstream

FEBRUARY 17, 2025

However, the definition of quality gets a bit complicated. Set your definition for quality and stick to it. Many thought leadership and creative digital PR efforts are specifically created to boost branded search and keyword ranking. Of course, measurable is the keyword here. Verdict: Focus on backlink quality over quantity.

Digital PR 112

Digital PR Report Google Radio 112

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Meltwater has its eyes on adjacent markets. Meltwater case study.

Software 150

Software Case Study Advertising Advertising 150

Buzzstream

NOVEMBER 6, 2024

link] Positional : A tool that offers features for optimizing internal linking structures for SEO (and much more). link] Cyrus Shepard’s Internal Linking Study : An in-depth analysis of internal linking strategies and their impact on SEO. And I think it definitely doesn’t hurt to put it on a product page.

Digital PR 83

Digital PR SEO Data Report 83

Waxing UnLyrical

MARCH 28, 2013

For International Women’s Day each year, two things happen. Second, I tend to travel somewhere in the world to meet with our people and celebrate International Women’s Day with them. This year I was in Brazil for International Women’s Day. Each, however, had a different definition of success.

International 90

International Internal Employee Travel 90

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction International Internal SEO 40

PRSay

DECEMBER 10, 2020

The result: a new definition of professionalism. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. To find out, internal communicators should become reporters within their organizations.

Communications 158

Communications Nonprofit Employee Film 158

Stephen Waddington

JUNE 15, 2017

It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. International Paralympic Committee (IPC): enhancing and protecting reputation. The IPC is the governing body for the international paralympics.

Publicity 118

Publicity Corporate Reputation Community 118

The Proactive Report

MARCH 1, 2016

A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. A3: You need to get senior leadership to define where # digitalpr fits in the path to purchase. I spend most of my consulting time getting people to consensus on a definition of success. Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. A3: You need to get senior leadership to define where # digitalpr fits in the path to purchase. I spend most of my consulting time getting people to consensus on a definition of success. Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

PR in High Definition

AUGUST 31, 2022

Maintaining robust internal communications. Internal communication has always been vital to the overall strategy of any firm. The awareness that knowing the makeup of your staff gives you when devising internal communication strategies is critical.

International 62

International Internal Communications Exercises 62

Maxim Behar

AUGUST 11, 2024

Started my career as a machinery worker in a small factory, then graduated international business in Prague, Czech Republic, where my father was sent on a diplomatic mission. into a brilliant machine for innovative projects and leadership in the Public Relations business globally.

Leadership 64

Leadership Industry Crisis Management Groups 64

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

International 62

International Internal Communications How To 62

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. It appears that State Street thinks it’s great to talk about how brilliant women are in leadership, but not brilliant enough to put its money where its mouth is and pay them as much as men.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

JANUARY 30, 2018

A message might be one way, but effective communication, by definition, requires a two-way channel. Effective Communication is a Function of Leadership. If you enjoyed this post, you might also like: B2B Customers Want Thought Leadership. No one wants to talk to someone else that operates in output-only mode. Talk to Us !

Leadership 77

Leadership B2B International Internal 77

Communications Conversations

MARCH 20, 2018

Thought leadership (both our own thought leadership and others at the show). They probably don’t have an uber-long shelf life, but you should definitely use them a few weeks after the show again to max out on exposure and use. 7: Make sure to share on employee comms channels.

Trade Shows 107

Trade Shows Interviews Video Twitter 107

PRSay

OCTOBER 11, 2018

With her General Session presentation on Tuesday at the 2018 PRSA International Conference in Austin, Texas, Finger set out to debunk the prevailing notion that millennials and Generation Zers are too distracted and unmotivated to be change agents. According to Aria Finger , most sweeping generalizations about young people are wrong.

Conference 146

Conference Nonprofit Energy Mobile 146

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. It’s added to the list of challenges we face; it’s put a greater emphasis on internal communications and, unfortunately, has put many of our peers out of work. Social media platforms.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Stuart Bruce

JUNE 24, 2016

However, there will likely be informal negotiations and discussions while the Conservative leadership election is happening over the summer. Establish an internal management working group supported by the appropriate professional advisers as required. Fear creates an immediate risk bringing uncertainty and instability.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94