Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Offer honest feedback.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. When I joined UL three years ago, corporate marketing was a small central function.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Content Marketing 200

Content Marketing B2B Marketing How To 200

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In adtech, for example, we might talk about a “clear box” as an antidote to the convoluted tech some call a “black box,” or we might use a “passport” analogy to explain the opportunity that Web3 offers for brands to market in the metaverse. Definitely take a little extra time to connect with the reporter during the call.

Interviews 322

Interviews Media Media Training Meeting 322

Cision

JUNE 14, 2016

There are so many different types of influencers engaging online and in real life but Heidi Sullivan, senior vice president, product at Cision, has a superb definition for all of them.

Mobile 120

Mobile Marketing Conference Community 120

Deirdre Breakenridge

MAY 30, 2019

What’s your definition of leadership? Jacobs holds Associate Certified Coach (ACC) credentials from the International Coach Federation (ICF) and is accredited as a Certified Professional Coach (CPC), Energy Leadership Index (ELI) Master Practitioner and a COR.E What’s the difference between management and leadership?

Leadership 236

Leadership Community Energy Blogging 236

Prowly

APRIL 2, 2025

Other teams at your company need competitive insights You monitor your competitors closely , but your colleagues from business departments (like Marketing, Sales, or Product) dont have access to your PR tool. Use the Article keywords filter to track particular trends or topics (such as Automotive market). Added value.

Examples 104

Examples Automotive Media Print 104

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Melissa Agnes

JUNE 3, 2014

However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market.

Local 227

Local Energy Agency Policies 227

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. Then I moved on to manage the marketing department for the French company’s Armenian branch. And early in 2009, together with my two partners, I founded SPRING PR.

Ethics 53

Ethics How To Crisis Internal 53

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s important to have a clear definition of success at the outset. The silver-bullet theory.

SEO 178

SEO Storytelling Product Launch Measurement 178

Presspage

DECEMBER 20, 2024

Lets start with a definition of what issue management is. By keeping tabs on both internal and external developments, youll gain a clear picture of which trends or potential issues could impact your organization. You wont be looking around for a definition if youre caught up in one. Thats where issue management comes in.

Reputation 78

Reputation Crisis Trends Customer Service 78

Stephen Waddington

DECEMBER 17, 2020

It has a latent insecurity about its contribution to reputation and marketing. It is the definitive textbook on public relations that has led the way over four editions in the field of public relations and strategic communication textbooks. Public relations constantly seeks to reinvent itself and justify its value to organisations.

Case Study 201

Case Study Conference Exercises Print 201

Cision

OCTOBER 2, 2017

According to a study examining the largest Hispanic TV markets in the United States , cities like Los Angeles and New York have 1.5-2 Worth all have more than a half million households that identify as part of the Hispanic TV market, so a targeted approach would recommend content distribution in those areas as well.

Community 225

Community Pinterest Mobile Television 225

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Wadds Inc.

NOVEMBER 21, 2024

She begins by deconstructing the definition of reputation: what makes a good one and what happens when it goes bad. Claire has served on the Committee of CIPR Scotland and holds a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

International 68

International Internal Print Skype 68

PR Matters

APRIL 21, 2016

It should not be driven by Legal, Marketing, any other department or even outside interest. As with marketing and advertising, PR can help promote a service, product or brand. Guiding HR and Internal Comms on steps and actions for company-wide communications activities. Advising management. Preparing all communications content.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Buzzstream

NOVEMBER 19, 2024

Our post explains that digital PR is “a marketing tactic used to earn high authority backlinks from online publications that drive rankings and site traffic.” With those definitions set, let’s get into the key differences. Last, let’s examine how different digital and traditional PR teams communicate internally.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. Snapchat for Marketing. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Cision

MAY 18, 2016

We are winning more and more international clients, and our presence in other countries grows rapidly. I know exactly how to create, build, develop and support the most efficient connection between clients and their needs at the new and foreign markets. . It definitely has. What will this role entail? Yes and no.

Corporate 159

Corporate Groups Local Enterprise 159

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. To be sure, America definitely has a problem trusting the media. Keep your content marketing separate and distinct. Similarly, 72% of U.S.

Government 152

Government Survey Ethics Media 152

Buzzstream

DECEMBER 4, 2024

Work with brand, SEO, and marketing teams to ensure campaigns align with broader business goals, such as brand awareness and product sales. I also like the idea of avoiding overly salsey, overly marketing-oriented content and how it can be tough to build content in-house for a product without making it sound too heavily advertorial.

Digital PR 71

Digital PR SEO Agency Pitching 71

MaccaPR

JUNE 3, 2014

What can you and other marketers learn from Catherine Mandler, an Integrated Marketing Specialist at Shoreview, Minn.-based With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. based Deluxe Corp.? Source: Hubspot ).

Marketing 91

Marketing Small Business Interviews Internal 91

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. From this you can gauge brand visibility and market dominance. Indicating the effectiveness of influencer marketing efforts.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. From this you can gauge brand visibility and market dominance. Indicating the effectiveness of influencer marketing efforts.

Measurement 195

Measurement Analysis Reputation SEO 195

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. This is the power of brand recognition. And this spans beyond products.

Brand 104

Brand Branding How To Measurement 104

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Yes, these companies have smart marketers. Yes, these companies have smart marketers. But the marketers are often busy planning and managing agency resources.

Agency 133

Agency Resources Employee International 133

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Outreach Personalization Is Necessary Across Borders Tailoring your outreach content to specific niches and creating strategies for different markets is crucial.

Internal 62

Internal International Digital PR Course 62

Buzzstream

APRIL 16, 2025

We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future. Build campaigns with media in mind first , then optimize for SEO later through internal linking. Yeah, a long-winded way to say, I think you’re definitely on point there.

Digital PR 62

Digital PR SEO Agency Infographics 62