Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. While you certainly want to pitch and focus on the areas of client expertise, it pays to expand the definition of expertise beyond self-serving announcements. . Interact on social media.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. But we can also leverage it to enhance our work. If so, Substack can open doors and provoke new ideas for PR professionals.

Analysis 156

Analysis B2B Interviews Tools 156

PR for Anyone

OCTOBER 27, 2021

Interview a customer. Content is king and you definitely want to stand out as the real estate expert to potential buyers and sellers. Ask your audience a multiple-choice question. Highlight a customer of the month. Create and post a video. Take a picture of your workspace, office, or co-workers. Introduce your newest employee.

Real Estate 227

Real Estate How To Infographics Video 227

Wadds Inc.

MARCH 22, 2023

There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. A range of alternative terms has developed each with its own definition and scope. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 98

Publicity Corporate Employee Interviews 98

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

And despite its name, it is definitely not limited to consumer products. Prepare your spokesperson Preparation means not only having a relevant pitch and backstory ready, but prepared content, opinion commentary, or interview messaging that’s pertinent to the occasion. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage. People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy.

Report 361

Report How To Pitching Banking 361

Critical Mention

AUGUST 26, 2018

There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. The post Interview with PRSA’s National Chairman, Anthony W. meaning diversity, advocacy, technology and ethics. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. So you definitely want something behind you. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone!

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

SEPTEMBER 9, 2021

Free PR Interview Transcript: Late fall into winter typically chills down the housing market. Yeah, there’s definitely an Amazon effect. So this is one of our staged properties. But this year, during what is generally the slow season, Susan Bourassa is working overtime staging houses to feel like homes.

Social Media 130

Social Media Real Estate Media Pitching 130

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Media relations deals with the news environment, which is by definition unpredictable. We call it a background interview because it is just that – an exchange to provide background for a future story. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334

Publicity How To Agency Product Launch 334

Wadds Inc.

FEBRUARY 1, 2023

I would caution you against asking a public relations practitioner to provide a definition of what they do as you’re likely to get a variety of answers. Public relations historian Dr Rex Harlow interviewed 65 practitioners for a paper published in Public Relations Review in 1976 and unearthed 472 definitions.

Publicity 98

Publicity Corporate Interviews Ethics 98

PRSay

AUGUST 16, 2024

Ed Note: The following interview has been edited for length and clarity.) To me, Global Alliance is the definition of diversity because we have every race, religion, color and background. How did the visit to the United Nations on July 24 come about? It’s an incredible organization, and I’m very proud to be president.

Trends 153

Trends Communications Ethics Corporate 153

Culpwrit

JUNE 22, 2021

Everyone has a different take, definition and style of leadership. I had the privilege to interview three senior professionals who are leaders themselves and regularly recruit and hire future leaders into open positions. By Julia Zaeske Leaders are people we regularly encounter, whether it’s at a job, an event or in politics.

Leadership 77

Leadership How To Interviews 77

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

We work more effectively together when we share the same definition of success, and open expression of ideas helps build trust. For those who struggle to speak up in meetings or express their ideas with confidence, it may help to plan their messaging in advance, just as we advise clients to do in media interviews.

Writing 170

Writing Pitching Meeting Communications 170

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

Institute for Public Relations

JUNE 15, 2023

Sylvia Chan-Olmsted and colleagues determined the definition of a “media brand” and explored consumer perceptions of media brands vs. other brands. Nine online interviews of media research … Continue reading What Impacts Social Media Users’ Trust in Brands? were conducted.

Social Media 40

Social Media Branding Brand Media 40

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. So with this groundwork having been laid well, that billboard or that cold call is going to go over a LOT better.

Digital PR 246

Digital PR Reputation Employee Social Media 246

5W PR

APRIL 29, 2024

This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition. B2B tech PR can use these platforms to host live chats, interviews with industry gurus, and Q&A sessions to further engage target audiences.

B2B 78

B2B Social Media Media Community 78

The Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Listen to the interview with Yang Cheng. unfortunately there is only the voice recording- no video.).

Crisis Management 113

Crisis Management Social Media Crisis Airlines 113

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

Maxim Behar

AUGUST 14, 2024

There's a story from 25 years ago when Johnny Carson interviewed the founder of the large hotel chain "Hilton," Conrad Hilton, and at the end, he gave him 20 seconds to tell 40 million viewers what is most important about his brand. If you search for the definition of "brand" on Google, you will see 150,000 definitions from different people.

Branding 59

Branding Brand Ethics Hotels 59

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: Definitely. Darika: Yeah, definitely. Darika: Definitely. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PR in High Definition

FEBRUARY 19, 2015

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.

Film 48

Film Interviews Video Digital PR 48

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing Video YouTube 225

PR for Anyone

FEBRUARY 21, 2022

Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. So Clubhouse is definitely the big one and Twitter Spaces is really starting to take off. We’re all in our sweats.

Publicity 130

Publicity YouTube Video Twitter 130

Doctor Spin

OCTOBER 25, 2024

link] There is a need for a unified definition of digital transformation to provide conceptual rigor and guide both researchers and practitioners. Developing a unified definition of digital transformation. Defining digital transformation: Results from expert interviews. Developing a unified definition of digital transformation.

Financial 52

Financial eBook Journalism Big Data 52

OnePitch

MAY 10, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Those are just some examples that I’ve definitely clicked on in the past. “I So I will definitely cover an embargo, if it’s interesting to me, and it’s in my beads. 00:03:44] BB: There you go.

Pitching 52

Pitching Interviews YouTube Trends 52

Public Relations Sydney

SEPTEMBER 12, 2016

They come in all shapes and sizes, cover all sorts of topics and are definitely worth considering when pitching yourself for interviews. Podcasters constantly need great content to fill their shows and are on the lookout for interesting guests they can interview. What better way to showcase […].

Interviews 101

Interviews Pitching Publicity Radio 101

ReimaginePR

APRIL 10, 2020

Within this essay, we’ll understand to write a traditional design article which is definitely mandatory to discover away for highschool and college exams. The article summarize makes it possible to place your ideas with one another, and get a definite notion by what the essay should be all about.

Writing 120

Writing Newspapers Resources Interviews 120

Communications Conversations

OCTOBER 28, 2022

Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern. 3 – Collaborate with industry influencers to develop interview or roundup posts to reach new audiences. According to the survey 32% and 30% of bloggers report strong results when using roundup and interview posts.

Blogging 109

Blogging Corporate Survey Interviews 109

PR in High Definition

FEBRUARY 4, 2015

In the first of a two part series, I’ll be providing tips about how to get the most out of a PR video interview. The post 5 tips to get the most out of PR video interviews appeared first on Firefly Communications. The post 5 tips to get the most out of PR video interviews appeared first on Firefly Communications.

Interviews 48

Interviews Video Digital PR Tools 48

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:02:02] BB: And what’s going on inside that industry, definitely important, and specifically climate. 00:16:44] LMJ: I think a name is good if they are pitching an interview with a person.

Agriculture 76

Agriculture Pitching Interviews Technology 76

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience. * * *.

Media 105

Media Guidelines Survey Education 105

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: If your company is trying to do interviews or demonstrations with journalists on the show floor amidst the massive number of attendees, the show traffic and noise can easily impact on your results … and most likely not in a positive way. In addition to the 6,500+ media, CES2020 attracted more than 170,000 industry attendees.

Automotive 91

Automotive Interviews Technology Mobile 91

The Resolution Blog

AUGUST 5, 2019

Meme marketing is definitely a thing and it’s definitely on the up. We did an interview with Danny Bell and he said Netflix do most of their online marketing through memes but they do it on the down-low. They definitely do it with Narcos on Instagram and Twitter. Is that true? Go onto Wagyusocial.co.uk.

Marketing 120

Marketing Film Instagram Video 120