Onclusive

APRIL 12, 2018

Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’ The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR. AirPR: You’ve held a marketing leadership role at Navistar and BP as well.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Media relations deals with the news environment, which is by definition unpredictable. We call it a background interview because it is just that – an exchange to provide background for a future story. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334

Publicity How To Product Launch Agency 334

Melissa Agnes

JUNE 3, 2014

However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

PR for Anyone

OCTOBER 27, 2021

Interview a customer. Content is king and you definitely want to stand out as the real estate expert to potential buyers and sellers. Ask your audience a multiple-choice question. Highlight a customer of the month. Create and post a video. Take a picture of your workspace, office, or co-workers. Introduce your newest employee.

Real Estate 227

Real Estate How To Infographics Video 227

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 249

Crisis Chemicals Television Crisis Management 249

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

Ishmael's Corner

NOVEMBER 9, 2014

Check out this CNBC interview with the head of IDA Ireland around the seven-minute mark when CNBC’s Joe Kernan appears absolutely gobsmacked that Ireland uses Euros, not British sterling (pounds) as its currency. And one’s better half definitely plays a huge role in success. CNBC Talking Head Steps in It.

Creativity 144

Creativity Storytelling Interviews Sports 144

Deirdre Breakenridge

FEBRUARY 26, 2018

It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild. Interview them on your company’s blog and invite them to write for you. Those times are long gone, and you better wrap your head around it if you want to make your brand social. It’s about your team.

Brand 256

Brand Branding Social Media Employee 256

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed. Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. It’s often used to talk about “cleaning up Google results”. And while that is certainly part of the process, it’s not nearly the whole picture. So with this groundwork having been laid well, that billboard or that cold call is going to go over a LOT better.

Digital PR 246

Digital PR Reputation Employee Energy 246

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: Definitely. Darika: Yeah, definitely. Darika: Definitely. In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing Video YouTube 225

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Polaris

NOVEMBER 25, 2014

Interview some of the people who weren’t so happy with your product or service to get a 360-degree perspective. But she’s definitely an influencer in determining if and when a paralegal is needed. It’s also a good idea to survey your customers to get additional feedback straight from the source. What do buyer personas include?

B2C 242

B2C Strategy B2B Marketing 242

The Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Listen to the interview with Yang Cheng. unfortunately there is only the voice recording- no video.).

Crisis Management 113

Crisis Management Social Media Crisis Airlines 113

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. But we can also leverage it to enhance our work. If so, Substack can open doors and provoke new ideas for PR professionals.

Analysis 156

Analysis B2B Interviews Tools 156

PR for Anyone

SEPTEMBER 9, 2021

Free PR Interview Transcript: Late fall into winter typically chills down the housing market. Yeah, there’s definitely an Amazon effect. So this is one of our staged properties. But this year, during what is generally the slow season, Susan Bourassa is working overtime staging houses to feel like homes.

Social Media 130

Social Media Real Estate Media Pitching 130

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. So you definitely want something behind you. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone!

Interviews 130

Interviews Video Film Industry 130

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

And despite its name, it is definitely not limited to consumer products. Prepare your spokesperson Preparation means not only having a relevant pitch and backstory ready, but prepared content, opinion commentary, or interview messaging that’s pertinent to the occasion. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

We work more effectively together when we share the same definition of success, and open expression of ideas helps build trust. For those who struggle to speak up in meetings or express their ideas with confidence, it may help to plan their messaging in advance, just as we advise clients to do in media interviews.

Writing 170

Writing Pitching Meeting Communications 170

The Proactive Report

JUNE 12, 2017

And that is the definition of influence!). One blogger was given the opportunity to interview her industry idol. These folk consistently drove more traffic and ROI than the bigger ‘influencers’ who were just posting for the campaign content or the money. That made her a lifelong fan of the brand.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

ImPRessions - Crenshaw Communications

MAY 24, 2018

Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. Creative ideas are by definition outliers, so they may take a leap of faith. Some say it cannot be taught, but we disagree.

Creativity 174

Creativity Small Business Storytelling Travel 174

Deirdre Breakenridge

NOVEMBER 21, 2017

LinkedIn could also be used to reach out to thought leaders and ask if you could possibly meet up for an interview. Declaring a major is definitely not easy, especially if you’re like me and enter college with absolutely no idea what you would like to do. The only way to know if something is right for you is to do your research.

Social Media 39

Social Media Media LinkedIn Twitter 39

Wadds Inc.

MARCH 22, 2023

There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. A range of alternative terms has developed each with its own definition and scope. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 98

Publicity Corporate Employee Interviews 98

The Resolution Blog

FEBRUARY 24, 2016

Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach. Brainstorm sessions are good but definitely not the be-all and end-all. Gotta love a WeWork.

Creativity 120

Creativity eBook Meeting Banking 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

AUGUST 14, 2018

Oh, you might hear people describing themselves that way in an interview. And, it definitely doesn’t exist now. I’m here today to tell you the modern day unicorn marketer is a complete myth. They don’t exist. You might see this language used on a job description on LinkedIn. Allow me to explain. Call me a liar.

Mobile 133

Mobile LinkedIn Social Media Analytics 133

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience. * * *.

Media 135

Media Survey Guidelines Education 135

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

DECEMBER 12, 2016

Next, listen to their interviews, understand how they think and learn to think like them. And it’s definitely not easy. You need to be proactive here. Just one tweet or Facebook post won’t get you in front of them. Yes, it takes work. I didn’t say it was going to be easy. It takes practice, but you can do it. Leadership in Six Steps.

Leadership 150

Leadership Social Media Community Interviews 150

ReimaginePR

APRIL 10, 2020

Within this essay, we’ll understand to write a traditional design article which is definitely mandatory to discover away for highschool and college exams. The article summarize makes it possible to place your ideas with one another, and get a definite notion by what the essay should be all about.

Writing 120

Writing Newspapers Resources Interviews 120

Deirdre Breakenridge

JUNE 2, 2017

I’ve been interviewing the most interesting professionals on my podcast Women Worldwide. Dropping myself into countries I’ve never been to, know nobody in and don’t even know the language spoken has definitely been a challenge. What are some of the challenges you’ve faced launching your initiative?

Film 150

Film Travel Leadership Training 150

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Neal: Definitely. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein. Finally, I include links to other stories I’ve seen on the topic.

How To 159

How To Facebook Social Media Advertising 159

PRSay

AUGUST 16, 2024

Ed Note: The following interview has been edited for length and clarity.) To me, Global Alliance is the definition of diversity because we have every race, religion, color and background. How did the visit to the United Nations on July 24 come about? It’s an incredible organization, and I’m very proud to be president.

Trends 154

Trends Communications Ethics Corporate 154