Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops. Continuity.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.

Brand 104

Brand Branding How To Measurement 104

Ethical Voices

MARCH 10, 2025

As the media landscape shifts and we see newspapers folding, you encounter more ethical issues. And there’s also things I definitely don’t know that I find out later. We just had a newspaper in Bartlett, Texas, close. This newspaper had been publishing regularly since 1886, every single week, without fail.

Ethics 46

Ethics How To Newspapers Agency 46

Maxim Behar

DECEMBER 4, 2021

Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " What is your definition of PR in 2022? - The key word here is truth.

Newspapers 52

Newspapers Crisis Meeting Social Media 52

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Everything is much more data- and insights-driven, and the definition of influence is changing.

Real Estate 120

Real Estate Television Technology Agency 120

Sword and the Script

AUGUST 24, 2021

That definitely does happen in PR. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. You buy some advertising and magically you also start getting coverage.

Pitching 115

Pitching Media Relations Survey Advertising 115

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. For example, it’s not possible to know definitively how much earned media moved the needle versus paid or owned.

Measurement 100

Measurement Advertising Advertising eBook 100

Maxim Behar

MAY 13, 2024

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. In fact, the definition of a publisher is someone who owns media. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. You, me, and many others own media.

Social Media 64

Social Media Newspapers Television Radio 64

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. It’s an instance of history not repeating itself, but definitely rhyming. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man.

Transportation 93

Transportation Meeting Media Newspapers 93

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. ” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there. It is definitely personal now more than ever. You have to be truthful.

Ethics 92

Ethics Journalism Radio Television 92

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. Definitely. I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. Are they both important?

Social Media 49

Social Media Newspapers Media Pitching 49

Buzzstream

JANUARY 29, 2025

I’d definitely recommend trying it out. You also, you know, in the area, but you know, so I started off as a training reporter here in Brighton for my local newspaper and that’s how I started out. And my first kind of major role was at the Sun newspaper and it was there that I broke the first COVID 19 case in the country.

Pitching 62

Pitching Energy Journalism Newspapers 62

Ethical Voices

AUGUST 29, 2022

I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me. Listen to the full interview, with bonus content, here.

Ethics 93

Ethics Groups Handbook Education 93

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts.

Meeting 98

Meeting Writing Pitching Case Study 98

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). Q) It’s like the camera isn’t even there during the interviews as each woman shares her story. I also approached each interview as a conversation. Q) To build trust?

Film 60

Film Internal International Storytelling 60

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. Definitely not.

Media 54

Media Newspapers Journalism Video 54

Maxim Behar

AUGUST 14, 2024

There's a story from 25 years ago when Johnny Carson interviewed the founder of the large hotel chain "Hilton," Conrad Hilton, and at the end, he gave him 20 seconds to tell 40 million viewers what is most important about his brand. If you search for the definition of "brand" on Google, you will see 150,000 definitions from different people.

Brand 59

Brand Branding Ethics Hotels 59

Prohibition

AUGUST 15, 2022

Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in. We imagine their press office team definitely had their heads in their hands for this… Will Smith’s Oscars Slap. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Maxim Behar

JANUARY 17, 2024

Since day one I started working at a local magazine, wrote correspondence for a Bulgarian newspaper, and cleaned streets on the weekend. There are professions that, by definition, should be continued by the next generation - lawyers, doctors, and many others. The interview was published in dir.bg Therefore - never stop.

Survey 64

Survey Study Course Financial 64

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. The former, in the case of newspapers, can use their platforms to undermine these videos, by releasing stories revealing their authenticity. Similar videos followed quickly, and they were even more impressive.

Media 74

Media Viral Video Newspapers 74

Ethical Voices

OCTOBER 24, 2022

That in itself could probably be a whole other episode, but I definitely told them that was incorrect. But really, it’s every time and every day taking a look at those old reporter five Ws and an H and figuring out, yes, this could make a great PR story, but should I ask this person if they want to be interviewed?

Ethics 52

Ethics Interviews Advertising Advertising 52

Maxim Behar

FEBRUARY 2, 2022

He shares the secrets of his success and the creative tools he uses along the way in an interview - part of the project of the Daily Newspaper 24 Chasa and TREND Magazine called "Men who set the TREND". Well, there is only one definition of success - being happy and feeling useful. How did you find your calling? -

Newspapers 52

Newspapers Trends Ethics Journalism 52

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square.

Reputation 62

Reputation Fashion Newspapers Social Media 62

Mora Communications

OCTOBER 9, 2017

And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice. It is this credibility and validation that creates trust with new patients who have read your articles or seen you interviewed on a topic that affected them.

Radio 40

Radio Newspapers Advertising Advertising 40

PR in High Definition

APRIL 25, 2018

I’m sure that many of you would have been greatly moved by the interviews with Jennifer Lawrence after her private photos were leaked online. Of course, online articles cannot be so easily thrown away as a newspaper. And if needs be, you can always invoke Google’s right to be forgotten. That’s a fineable offence!

Privacy 63

Privacy Newspapers Data Reputation 63

PR in High Definition

AUGUST 27, 2019

Here are some top tips: Preparation : Don’t put forward an unprepared spokesperson to speak to a national newspaper with five minutes notice. If it’s a sensitive topic, try to push for written comment over an interview because this enables you to have more say over what exactly is communicated to the press and public.

Crisis 72

Crisis How To Newspapers Reputation 72

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. I’d definitely put them on the shortlist. Image by DALLE-2: “ a robot reporter interviewing another robot by Vincent van Gogh ”. 47: Zach Cutler Co-founder and CEO at Propel.

Technology 95

Technology Software Resources Pitching 95

Mindful Marketing

JANUARY 31, 2017

We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Newspapers like the Washington Post are even beginning to hire staff again. Our definitions about journalism have been evolving – content marketing by brands is becoming more important than ever.

Journalism 50

Journalism Report Enterprise Interviews 50

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. This is our first like two person interview. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the Digital PR Explained podcast. Hello to you both.

Media 77

Media SEO Pitching Digital PR 77

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. I have come up with dozens of definitions of what Public Relations is in my nearly 30 years. Then I started making a newspaper in the director's office at the company and selling it in the neighborhood for 2 cents. I think it's very clumsy.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

AUGUST 11, 2024

In this interview, Maxim talks about his long-standing professional journey, his company and its offerings, the challenges he faced and overcame, his aspirations and achievements, key advice for budding entrepreneurs, and more. Oh… there are so many definitions of success these days.

Leadership 64

Leadership Industry Crisis Management Groups 64

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. David (JPD): Has your definition of newsjacking changed since you first coined/started using the term? David Meerman Scott (DMS): Yes, the definition has changed.

Television 40

Television Corporate Infographics Radio 40

Maxim Behar

MARCH 27, 2024

All these things were written in newspapers and said in television studios about how they would come into place. It allows for an election if the second mandate is not realized now, and we heard this morning that the third one definitely won't be realized if it goes to DPS. Watch the full interview here.

Government 64

Government Interviews Television Newspapers 64

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. The fact that two of our podcast guests mentioned this in interviews tells me that this is worth calling out.

Digital PR 62

Digital PR Pitching Study Google 62

Maxim Behar

JUNE 6, 2024

The emergence of social media about fifteen years ago and their increasing influence suddenly gave them an identification similar to what newspapers once had. Back then, it was: "It's written in the newspaper," meaning that if it's in the newspaper, it's the final word. Phishing attacks, by definition, are addressed by the law.

Newspapers 40

Newspapers Government Social Media Crisis 40