OnePitch

JULY 28, 2022

If you’re considering pitching Anita refer to these 4 tips you can implement within your media outreach. You can also watch Anita’s videos loaded with information surrounding her pitch tips, relationship-building advice, and more on the OnePitch YouTube channel. Pitches = startups & founders. Here’s what Anita shared: “??TechCrunch

Pitching 84

Pitching YouTube Trends Report 84

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch.

Media 333

Media Pitching Report B2B 333

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. Nobody wants to be duped, but for a reporter, their careers depend on it.

Survey 147

Survey Journalism Report Pitching 147

PR for Anyone

SEPTEMBER 9, 2021

See what reporters are talking about and if you have expertise in that area, pitch your story to them. Why this pitch appealed to the media : The reporter had a hard deadline and needed an expert and a place to film ASAP. Media outlet that was pitched: NBC4 , Washington D.C. Yeah, there’s definitely an Amazon effect.

Social Media 130

Social Media Real Estate Media Pitching 130

PR in High Definition

DECEMBER 1, 2022

Especially when it comes to pitching in news. Raise your hand if you’ve considered pre-pitching news weeks before it goes live, and sometimes even before all the details are ironed out? That said, pre-pitching is a tactic that can work and that some journalists appreciate, but it really depends on the strength of the news.

Pitching 62

Pitching Local Radio Interviews 62

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. This is definitely the best route if you don’t have a lot of on-air experience. Suggest a topic to discuss.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

We work more effectively together when we share the same definition of success, and open expression of ideas helps build trust. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. It’s also the underpinning of most successful media story pitches.

Writing 170

Writing Pitching Meeting Communications 170

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. But we can also leverage it to enhance our work. If so, Substack can open doors and provoke new ideas for PR professionals.

Analysis 156

Analysis B2B Interviews Tools 156

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Make Email Pitches Short, Personalized and to the Point. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

PR for Anyone

OCTOBER 6, 2021

Pitch it to the media! Why this pitch appealed to the media : The news station liked the idea of them being able to help out with this project. Media outlet that was pitched: CBS, WUSA9 , Washington D.C. Media outlet that was pitched: CBS, WUSA9 , Washington D.C. She’s definitely not going to have words.

Pitching 130

Pitching Television Energy Interviews 130

Shift Communications

APRIL 20, 2018

For PR people, the definition of “relationship” is broad and can include meeting for drinks, discussions on social channels, chit chat about life before an interview, or always delivering on promises, like sources. It’s critical to stand apart from the noise. The conversation was a good reminder about how to do that. Amanda Munroe.

Pitching 68

Pitching B2B Policies Resources 68

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Her Inbox & Pitches. [00:07:18]

Agriculture 76

Agriculture Pitching Interviews Technology 76

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Free PR Interview Transcript. Definitely, for sure.

Social Media 130

Social Media How To Branding Brand 130

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Media relations deals with the news environment, which is by definition unpredictable. We call it a background interview because it is just that – an exchange to provide background for a future story. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads.

Publicity 334

Publicity How To Agency Product Launch 334

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. You want to pitch around that. THAT is what makes a good pitch. things that you need to be pitching the media. And I want you to pitch the media today.

Industry 130

Industry Pitching How To System 130

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 98

Interviews Publicity Technology Social Media 98

PR for Anyone

FEBRUARY 21, 2022

Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. So Clubhouse is definitely the big one and Twitter Spaces is really starting to take off. We’re all in our sweats.

Publicity 130

Publicity YouTube Video Twitter 130

Buzzstream

SEPTEMBER 27, 2024

An excellent suggestion from James Brockbank during our podcast conversation about content relevance was to ask if you or your brand would be able to speak at an expert level if a newscaster were to interview you or your brand about this topic (something that can often occur in digital PR). Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

OnePitch

JANUARY 3, 2023

During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more. So what is important to you and a pitch that has data or likes to say it has data, which –. [00:07:35]

Transportation 52

Transportation Travel Pitching Data 52

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. This is our first like two person interview. Journalists are getting slammed with More and probably worse pitches, right? So yes, there are fewer people to pitch. Hello to you both.

Media 77

Media SEO Pitching Digital PR 77

OnePitch

OCTOBER 25, 2022

It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. During the episode, Nate talks about his shift in coverage for Quartz vs CoinDesk, the specifics and importance of data that he looks for in pitches, the proper timeline for embargoes, and more.

Pitching 87

Pitching Data Film Government 87

OnePitch

MAY 10, 2022

During the episode, Anita shares real-life examples of pitch subject lines, how some exclusives she’s been pitched have gone wrong, her new podcast from TechCrunch, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:07:10] BB: Okay. Once or twice.

Pitching 52

Pitching Interviews YouTube Trends 52

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. So you definitely want something behind you. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone!

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

JUNE 23, 2021

How to Be on TV Shows: Use your expertise and knowledge of what is happening in the news right now to pitch the perfect story. Sharing her knowledge on trending story that was impacting many made it easy for the pitch to land in the media. Media outlet that was pitched: Great Day Washington , WUSA9 , Washington D.C.

Travel 130

Travel Television Insurance Insurance 130

OnePitch

OCTOBER 4, 2022

During the episode, Toby talks about how pitches help her learn what’s happening in the crypto space, the plethora of NFT pitches landing in her inbox, her advice for pitching multiple journalists’ exclusives, and more. Her Inbox & Pitches. [00:02:37] But the promotions is where a lot of the pitches end up.

Pitching 80

Pitching Education YouTube Report 80

OnePitch

APRIL 5, 2022

During the episode, Adrienne starts off by telling us about her role as executive editor, her thoughts on cold pitches, her advice for sources approaching journalists, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . Her Work Inbox & Pitches. [00:03:19]

Pitching 52

Pitching Interviews YouTube Journalism 52

Public Relations Sydney

SEPTEMBER 12, 2016

They come in all shapes and sizes, cover all sorts of topics and are definitely worth considering when pitching yourself for interviews. Podcasters constantly need great content to fill their shows and are on the lookout for interesting guests they can interview. What better way to showcase […].

Interviews 101

Interviews Pitching Publicity Radio 101

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: If your company is trying to do interviews or demonstrations with journalists on the show floor amidst the massive number of attendees, the show traffic and noise can easily impact on your results … and most likely not in a positive way. In addition to the 6,500+ media, CES2020 attracted more than 170,000 industry attendees.

Automotive 91

Automotive Interviews Technology Mobile 91

Sword and the Script

AUGUST 24, 2021

They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. A few weeks later that reporter responded to a new pitch I had sent. To be sure, it was a good pitch, but so were the others. That definitely does happen in PR. And it wound up landing some good coverage.

Pitching 109

Pitching Media Relations Survey Advertising 109

OnePitch

NOVEMBER 29, 2022

During the episode, Bailey sheds light on the importance of keywords in pitches, why embargoes result in better quality stories, the right amount of time one should wait before sending her a follow-up, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Pitching 76

Pitching Travel Writing Report 76

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Survey 78

Survey Pitching Technology Writing 78

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JUNE 18, 2024

The team was so smart, and they understood PR, so I could always get 20 minutes to brainstorm or work out a pitch. It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. At the time, deals across the sector had dried up.

B2B 130

B2B Government SMB Real Estate 130

OnePitch

JULY 19, 2022

During the episode, Mark shares his thought on a real pitch he received, how you can make your pitch relevant to The Information’s coverage, his thoughts & timelines for embargoes, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:05:58] MM: Yes.

Pitching 81

Pitching Writing Report YouTube 81