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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Digital and print trades in a given sector are tantamount to a virtual business community. How trade coverage wins. Trade coverage has built-in relevance.

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How to Create a Media Kit

5W PR

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176
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Why Do-It-Yourself Public Relations Is An Urban Legend

Polaris

While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. Sure, you may save a bit of money, but you definitely won’t save yourself any time. Media relations definitely takes time.

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. Yosemite is a wild place by definition. The TV folks want an interview on camera.

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What is Brand Recognition and How to Improve It? 2025 Guide

Prowly

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present.

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Behind the Headlines With Brenda Urban

Cision

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. It is a small industry, and you will most definitely come across the same people in five, 10 and 15 years.

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What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Great broadcast quality high-definition video. Interviews – Q & A on video. Footage must be high definition since stations no longer broadcast in analogue. I use the term media kit because it is more inclusive.

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