Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. How to use it successfully? Weve outlined a great workflow for this in our journalist requests post.

Case Study 116

Case Study Pitching B2B Tools 116

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

JULY 9, 2024

The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia. So, put the effort in to write a good pitch. My advice is to write another pitch.

Survey 183

Survey Journalism Report Pitching 183

ReimaginePR

APRIL 10, 2020

The very most useful part about writing an insightful article might be the wide array of subjects you are able to pick from. There are several unique topics that you can utilize in writing procedure documents. A significant level to bear in mind when writing a critical article is the reality the artist must be provided relevance.

Writing 120

Writing Newspapers Resources Interviews 120

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Critical Mention

AUGUST 26, 2018

There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. Anthony: In my 35 years of being in this profession, I’ve learned this: writing is job number one. meaning diversity, advocacy, technology and ethics.

Interviews 79

Interviews Ethics Conference Leadership 79

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. One in every 100” – so there’s definitely a lot left to learn. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. Bad Pitch Blog. But instead of fearing that a pitch may end up in a post, use the blog for good!

Blogging 159

Blogging Pitching Fashion Sports 159

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. But quite frankly, the writing team should never have been in such a horrible position. Which definitely brings us to the third cardinal rule broken. . The Story in a Nutshell

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Polaris

DECEMBER 11, 2014

If you decide you need to reach out to the reporter, keep your tone friendly and thank them for taking the time to speak to you and write about your company. If you do, you’re definitely going to damage—if not totally destroy—the relationship. Properly prepare for media interviews. Then let them know the correct facts.

Apparel 123

Apparel Media Ethics Interviews 123

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! Give Reporters A Chance To Interview Leaders. The Advantages of Going on Camera.

Product Launch 105

Product Launch Travel Interviews Writing 105

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. Working in communications comes with the age-old struggle of fighting to get your content seen. The ideas expressed are solely those of the author.

Media 137

Media Survey Guidelines Education 137

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Neal: Definitely. Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. I also share my views (not necessarily the agency’s ) and pose additional questions.

How To 159

How To Facebook Social Media Advertising 159

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. Switching careers after 25 years is definitely a challenge. Rapid Fire Round.

Journalism 120

Journalism Newspapers Writing Report 120

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. Sure, you may save a bit of money, but you definitely won’t save yourself any time. Media relations definitely takes time. all before you arrange a single interview.

Publicity 100

Publicity Interviews Reputation Construction 100

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. 10X Content. And it gets the attention of search engines and the media.

B2C 157

B2C Study Exercises Sports 157

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Twitter Interviews 111

Wadds Inc.

FEBRUARY 1, 2023

This relegates the role of practitioners to writing press releases, making posters, and organising parties. I would caution you against asking a public relations practitioner to provide a definition of what they do as you’re likely to get a variety of answers. It’s also a developing professional sphere. It's an age-old issue.

Publicity 98

Publicity Corporate Interviews Ethics 98

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:02:02] BB: And what’s going on inside that industry, definitely important, and specifically climate. You’ll be writing about something, and you’ll remember, “Oh, God. Her Beat at Protocol. [00:02:02]

Agriculture 98

Agriculture Pitching Interviews Technology 98

Communications Conversations

APRIL 30, 2019

2: Research industry publications–look for who’s quoted or writing bylines. Another great way to ID people with influence in your industry: Find out who’s writing for the industry rags. With 53K+ followers, he’s definitely a top-tier food influencer in Minneapolis. But, it’s usually effective, too.

Tools 111

Tools Twitter Local Pitching 111

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. Yosemite is a wild place by definition. The TV folks want an interview on camera.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Others will also write follow-ups that lean on your SME’s expertise. As a bonus, the content can also be used be re-purposed in briefing materials to help ready a spokesperson for any interview requests that require more depth versus a quick soundbyte. After that, you can broaden the outreach in a follow-up.

Pitching 136

Pitching Media Privacy YouTube 136

OnePitch

OCTOBER 25, 2022

It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:02:44] ND: It’s definitely better than it was when I was at CoinDesk.

Pitching 98

Pitching Data Film Government 98

OnePitch

JUNE 28, 2022

As the technology reporter, Chris uses proprietary polling data, external data sets and interviews with experts from across the sector to write feature-length and short articles about technology trends and news. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Survey 98

Survey Pitching Technology Writing 98

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Watch our interview here and read the full transcript below. Interview Transcript. I like to definitely agree to it, receiving the samples. You are hearing it right here from a pro who has been pitched thousands of times.

Pitching 130

Pitching Media Fashion Interviews 130

Sword and the Script

JUNE 18, 2024

It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. When I look at the thousands of companies on the 2024 Martech Landscape , this definitely seems true. He’s been writing a lot about how B2B marketing needs a makeover.

B2B 164

B2B Government SMB Real Estate 164

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Everything is much more data- and insights-driven, and the definition of influence is changing. Also, networking.

Real Estate 120

Real Estate Television Technology Agency 120

Contently - Strategy

APRIL 1, 2024

But the problem (probably) isn’t the writing. We write this content to cast a broad net over hundreds or even thousands of people, knowing that only a small fraction of those we lure in are even in the market to buy what we sell. In other words, we are writing content to capture attention from the wrong eyeballs.

SEO 52

SEO Engineering Writing How To 52

Buzzstream

DECEMBER 4, 2024

Having that unfiltered advice or feedback, I guess from a journalist, I’ve definitely gotten that before, not from a journalist. ” I think that’s definitely one of those instances where it was too far from the brand. So I definitely have had that. We want earned media and earned coverage. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

JANUARY 8, 2025

When Sage interviewed for her job, they asked “what are some similarities between pigs and homeowner’s insurance?” Um, I definitely think you should still follow white hat tactics, but as our brands have been around and they’re evolving, we needed more than just backlinks. We needed this.

Digital PR 62

Digital PR Google Comparison SEO 62

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). Recognize the difference and never stop learning.

Sports 245

Sports Agency Creativity Industry 245

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I remember I was this close to interviewing Barack Obama when he was a state senator,” Bob recalls. “I I know you're not supposed to do that.

Meeting 100

Meeting Journalism Interviews Employee 100

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Advertising 52

OnePitch

JUNE 7, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. On the news side, we still write mostly about startups and other private companies and venture capital. On the news side, we still write mostly about startups and other private companies and venture capital.

Pitching 96

Pitching Data Trends Writing 96

ReimaginePR

MAY 30, 2015

Great broadcast quality high-definition video. Interviews – Q & A on video. Footage must be high definition since stations no longer broadcast in analogue. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1.

Media 120

Media Television Video Print 120

Rock the Status Quo

SEPTEMBER 16, 2015

When a client asks us to write a new hire press release, it’s easy to dismiss its importance, churning out a cookie cutter release talking about their new role, their background and a quote that sounds like a million OTHER new hire quotes. Write it differently. I found it fabulously inspiring! The idea stuck in my head.

Pitching 100

Pitching Local Trends Interviews 100

PRSay

NOVEMBER 13, 2022

With Claire Shipman, Kay wrote “Womenomics: Write Your Own Rules for Success,” “The Confidence Code: The Science and Art of Self-Assurance — What Women Should Know,” and “The Confidence Code for Girls: Taking Risks, Messing Up, & Becoming Your Amazingly Imperfect, Totally Powerful Self.”. As consumers of news, it is critical.

Instagram 126

Instagram Interviews Report Internal 126

Cision

OCTOBER 25, 2016

Cision has a very good best practice piece that delves into many of the specific tasks of social care and is definitely worth a read. A social monitoring tool might give a publicist a better idea of what I’m writing and what resources I might use in the future. Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120