Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Shift Communications

NOVEMBER 6, 2014

But how many keep a journal? A diary or a journal is, by definition, a daily written record of things – news, happenings, ideas, thoughts, opinions, questions, you name it. Once you have written your unfiltered thoughts in your marketing journal, then you can re-write for your audience – and post it on your blog!

Journalism 142

Journalism Marketing Writing Creativity 142

Onclusive

AUGUST 13, 2015

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

Journalism 150

Journalism Brand Branding Energy 150

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs.

Media 310

Media Retail B2B Journalism 310

Onclusive

JULY 6, 2017

While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. As public relations professionals, we like to lament over fake news and how it’s misguiding people. If we operate at a surface level in our jobs or lives, we’re just skimming the surface of those worlds.

Brand 364

Brand Branding Pitching Journalism 364

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. During the next few months (assuming Cision will have me back!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

OnePitch

JULY 6, 2022

T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. The post Pitches That Placed: How to Pitch The Wall Street Journal appeared first on The TypeBar. Want more blogs like this?

Pitching 97

Pitching Journalism How To Energy 97

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Asking a journalist when a certain piece will go live is a little like asking what the weather will be like next week – there may be no real, definite answer, because things change. It’s also presumptuous and betrays a lack of understanding of the journalism process.

Report 310

Report Interviews Pitching Course 310

Melissa Agnes

JULY 17, 2014

The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. But that isn’t an accurate definition. The fact of the matter is that a crisis is a crisis. Leverage Doesn’t Mean “To Use Something.”.

Social Media 252

Social Media Crisis Media Viral 252

PR in High Definition

JUNE 20, 2024

The future of journalism in the age of AI. Familiarity with the tools: As journalists at Reuters and other outlets use AI to boost their work, PR professionals should get familiar with these tools to better tailor their pitches and materials to AI-enhanced journalism.

Journalism 77

Journalism Tools Ethics Training 77

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? I definitely think that it is. The focus on “fake news,” I believe, will definitely aid this process and may result in the pendulum swinging back to reward professional journalists, with a clear distinction between them and anyone with a Twitter feed.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

MAY 19, 2020

Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. The 2019 edition of their survey revealed similar data points, so it’s not new, but it’s definitely real.

Twitter 206

Twitter Media Relations Media Survey 206

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Your story may have less eyes on it, but they will be the right eyes.

Pitching 168

Pitching Real Estate B2B Journalism 168

Flack's Revenge

AUGUST 13, 2014

The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before. It quotes Hargraves’ definition: All clichés… express common ideas that require frequent expression. But that’s not all it takes to qualify.

Technology 205

Technology Journalism Examples Industry 205

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way. Digital Sales and Marketing World.

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Conference Marketing Case Study Measurement 329

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. And you can definitely understand why.

Journalism 69

Journalism Communications Survey Social Media 69

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. BONUS: The Growth PR Conference .

Conference 256

Conference Content Marketing Marketing International 256

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. In either case, media definitely kicks up the interest level of content. Regardless of how it’s used, it’s definitely interesting on the page. You know what bold is. Unordered List.

How To 308

How To Tools SEO System 308

Onclusive

JUNE 2, 2022

This one is the most unexpected finding of all, and you definitely don’t want to miss it. Stay tuned for our final article in the series, where we will take a look at the relationship between brand sentiment and consumer behavior. Plus, we’ll share the summary of the key takeaways from our research.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

– Frank Mulhern, PhD, Associate Dean and Professor at Northwestern University’s Medill School of Journalism, Media and Integrated Communications. This one is the most unexpected finding of all, and you definitely don’t want to miss it. Plus, we’ll share the summary of the key takeaways from our research.

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed.

Trends 185

Trends Storytelling Corporate Leadership 185

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. CEOs and celebrities don’t care about definitions. It’s a debate that’s been ongoing for more than 50 years. They care about being successful, he says.

Trends 157

Trends Publicity Marketing Case Study 157

Cision

JANUARY 2, 2018

This example is the definition of taking shortcuts. People with a background in journalism understand what type of content will grab readers’ attention; they also know how to build a compelling brand voice and how to tell a story in a few words.

Facebook 0

Facebook Marketing Journalism Creativity 0

Onclusive

NOVEMBER 29, 2017

If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? Learn how with our brand journalism white paper! What is the relationship between PR and journalism?

Journalism 120

Journalism Newspapers Writing Report 120

PR Job Coach

OCTOBER 24, 2009

Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. Lately though, I am receiving queries about how to migrate into a career in PR from journalism. For certain, if you currently have a job in journalism it is definitely good training for a career in PR.

Digg 100

Digg Publicity Journalism Insurance 100

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Several weeks later, I sent Eric my inaugural definition: ORGANIZATIONAL NARRATIVE. Possibly this has been used before.

Construction 40

Construction Internal International SEO 40

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. 5 and Dec.

Journalism 109

Journalism Local Storytelling Policies 109

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. It’s important to have a clear definition of success at the outset. But it doesn’t pay to narrow your targets to an unrealistic handful of marquee outlets. It’s underfunded . No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. M/C Journal, 17, 110. [link] Seriality is a key concept in understanding the constancy and transformation of identity, particularly in public presentations of the self and its online manifestations. Seriality and Persona. 2 Silfwer, J. 2023, October 9).

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Sword and the Script

MARCH 10, 2020

Bylines provide “an accountability measure,” as the Poynter Institute , a research organization dedicated to improving journalism, says. Company blogs are not journalism, but the best performing ones take a journalistic approach to content. That is by definition “ sameness.”

Blogging 104

Blogging Company Journalism Study 104

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. The post Will quality journalism become extinct? After The Times put up its paywall it lost 87% of its traffic.

Journalism 48

Journalism Advertising Advertising Google 48

Flack's Revenge

APRIL 20, 2017

The NY Times wrote that we can’t even agree on the basic definitions of words. Let people know that it does not equal propaganda or fake news (in this post , I propose a definition of the latter). One can find “evidence” of any theory one wants online. The Truth is more elusive than ever. Do yourself and the field a favor.

Wikipedia 159

Wikipedia Ethics Education Data 159

PR in High Definition

MAY 31, 2016

By and large, most publications are still struggling to find ways to maintain quality journalism and keep solvent. Either way, Blendle is a positive development for journalism and publishing. Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. The mobile app is out and it’s very polished.

Journalism 48

Journalism Print Newspapers Advertising 48

Buzzstream

DECEMBER 6, 2024

Having a pitch written for the perfect match is definitely better than writing on the fly. Two hours is often a lifetime in the journalism industry. When it comes to pitching, founderPeter has this advice for pitching: The people who do the following when using SOS almost always have successful pitches. Be ready to go.

Case Study 116

Case Study Pitching B2B Tools 116