Cision

JULY 28, 2015

When our local newspaper did a story on the Chattanooga Airport’s funding, we wanted to see, if besides that article, people cared. It definitely gives us an edge.”. Monitoring news stories to see if they get a lot of traction also aids in informing PR strategies. Visible Intelligence adds value for our clients.

Media 120

Media Viral Newspapers Digital PR 120

Prowly

FEBRUARY 3, 2025

The definition of brand recognition means that the wider public can differentiate you from your competitors based on nothing but cues. 5 Focus on niche media outlets Instead of promoting your accounting software to your local newspaper, try to reach websites and news outlets that cater to accountants, HR specialists and similar professionals.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

AUGUST 24, 2021

That definitely does happen in PR. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. You buy some advertising and magically you also start getting coverage.

Pitching 115

Pitching Media Relations Survey Advertising 115

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. It’s definitely a big change. There’s a challenge because we have to put out 7 newspapers a week.

Newspapers 48

Newspapers Journalism Real Estate Agriculture 48

Stephen Waddington

OCTOBER 18, 2018

News planning and landing a story The definition of news is the release of a story that wasn’t previously known. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

Ethical Voices

AUGUST 29, 2022

I spent the first third of my career working for newspapers. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. In the newspaper business, I did have one, and I really thought I’d lose my job over it. Started right out of college as an old fashioned copy clerk.

Ethics 93

Ethics Groups Handbook Education 93

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. ” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there. It is definitely personal now more than ever. You have to be truthful.

Ethics 92

Ethics Journalism Radio Television 92

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. David: Yeah. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. That day, I became a lead and one that converted the old fashioned way: retail foot traffic.

Marketing 60

Marketing B2B Local Customer Service 60

Buzzstream

MARCH 5, 2025

Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? This ripple effect dominates local news coverage. Its all the local press wants to talk about.

Digital PR 62

Digital PR Pitching Study Google 62

Mora Communications

OCTOBER 9, 2017

And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice. Building and growing your practice is vital and psychotherapists are taught that referrals are key to growing a thriving practice. Advertising can be effective but it can also be costly and unpredictable.

Radio 40

Radio Newspapers Advertising Advertising 40

Mora Communications

NOVEMBER 28, 2017

For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. Before telling your story, do your homework. Understand who your story is aimed at. Who you are speaking to?

Pitching 40

Pitching Newspapers Meeting Journalism 40

Maxim Behar

JANUARY 17, 2024

Since day one I started working at a local magazine, wrote correspondence for a Bulgarian newspaper, and cleaned streets on the weekend. There are professions that, by definition, should be continued by the next generation - lawyers, doctors, and many others. And so, it went on for four years.

Survey 64

Survey Study Course Financial 64

Sword and the Script

JUNE 11, 2016

Earlier this week I used two free online tools test a hunch and audit the social shares and traffic to three communications vehicles used as part of the announcement: 1) a CMI blog post; 2) a UBM press release; and 3) traditional news to coverage in a highly credible local business publication. Worse, it’s blogging for the sake of blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

PR in High Definition

AUGUST 27, 2019

Here are some top tips: Preparation : Don’t put forward an unprepared spokesperson to speak to a national newspaper with five minutes notice. Local teams: Giving a timely and considered reply can be tricky. One work-around is to have a small designated crisis team in each company region.

Crisis 72

Crisis How To Newspapers Reputation 72

Maxim Behar

AUGUST 11, 2024

It was quite exciting, but I felt that my heart was in journalism and I spent some 10 years in a newspaper and decided to start my communications company in a small kitchen back in 1994. Oh… there are so many definitions of success these days. For all those 30 years, I and my team have turned M3 Communications Group, Inc.

Leadership 64

Leadership Industry Crisis Management Groups 64

Maxim Behar

JUNE 12, 2024

Twenty to twenty-five years ago, you turned on the TV and listened to something or opened the newspaper and read it, but you had no feedback and couldn't say if something wasn't true. Over all these years, I've developed some definitions of PR, as our business is super dynamic and changes very quickly – literally at the speed of light.

Ethics 69

Ethics Social Media Travel Writing 69

Stuart Bruce

MARCH 16, 2015

The main reason that I’m a member is that the PRCA is that it is an effective trade lobbyist for the industry with issues such as its joint legal action with Meltwater against the iniquitous and immoral Newspaper Licensing Authority (NLA). The PRCA also conducts some interesting and valuable research into the state of the industry.

Publicity 60

Publicity Ethics Insurance Insurance 60

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Host: Then in those years when you were in the plant you made your first newspaper? Maxim: Yes.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Buzzstream

SEPTEMBER 4, 2024

Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. I’ll definitely check that out. It’s definitely, the success there is much, much higher. One-size-fits-all content won’t work across borders. Vince: Yeah, that’s what I was going to say. Vince: Yeah.

Internal 62

Internal International Digital PR Course 62

Maxim Behar

JULY 5, 2023

Maxim: There definitely are, and I'll tell you where they are. Maxim: That's definitely. I had a lot of opponents at the time who said "no, it's an evolution, we had newspaper, then radio, then TV, now we have Facebook, we have Instagram". And this is really a revolution with a capital R for me.

Radio 52

Radio Hotels Course Social Media 52

Maxim Behar

DECEMBER 16, 2021

We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. Host 2: A quick comparison of what we were interested in last year, showcases a larger interest in global events, rather than local ones. It is not local.

Google 52

Google Engineering Sports Comparison 52

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. 7 Local Search Marketing Tips for Dominating Your Region. One of the most tried and true press release formats is the list. Lists just work. Don’t take my word for it.

Writing 40

Writing Resources Web Newspapers 40

Communications Conversations

OCTOBER 29, 2014

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. ask yourself: Why AREN’T I reading my daily newspaper? It’s not surprising. With our park.

Newspapers 152

Newspapers Print Local Instagram 152

Buzzstream

JANUARY 7, 2025

5 The most commonly used tactics in the digital PR toolkit align with the definition in the first section of our report: pitching data-led content (94.8%), expert commentary (92.5%), hero content (78.6%), and press releases (68.8%). Contrary to the spray and pray approach, I like to know WHY Im sending it to a certain journalist.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MARCH 12, 2025

And at the same time, I also worked for a local government publication. In Melbourne, where I was responsible for kind of sourcing stories for the publication, particularly around what was impacting local councils. Each one has a regional subsidiary, and it’s the same with newspapers. So I enjoyed that.

Digital PR 62

Digital PR Agency Journalism Pitching 62

Buzzstream

JANUARY 29, 2025

I’d definitely recommend trying it out. You also, you know, in the area, but you know, so I started off as a training reporter here in Brighton for my local newspaper and that’s how I started out. Cause my first ever job was a paper rounds, like delivering newspapers. So, you know, very funny.

Pitching 62

Pitching Energy Journalism Newspapers 62

Buzzstream

SEPTEMBER 25, 2024

Uh, you’ve interviewed people from all over the media landscape, Refinery29, The Street, Adweek, TechCrunch, people from both sides, the journalists, people doing digital PR, national news, local news. Britt: Uh, yeah, definitely. Jaclyn: yeah, definitely. So yes, there are fewer people to pitch. Would you agree?

Media 77

Media SEO Pitching Digital PR 77

Ethical Voices

MARCH 10, 2025

As the media landscape shifts and we see newspapers folding, you encounter more ethical issues. And there’s also things I definitely don’t know that I find out later. We just had a newspaper in Bartlett, Texas, close. This newspaper had been publishing regularly since 1886, every single week, without fail.

Ethics 46

Ethics How To Newspapers Agency 46

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square.

Reputation 62

Reputation Fashion Newspapers Social Media 62

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It really has to be at the center of what you do.

Data 78

Data Media Energy Analytics 78

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. The players: The Client: A local NYC pest control business who was dying on the vine.

SEO 71

SEO Company Case Study Infographics 71

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. That in itself could probably be a whole other episode, but I definitely told them that was incorrect. Joining me on this week’s episode is Sandy Young , the vice president of J.

Ethics 52

Ethics Interviews Advertising Advertising 52

Ethical Voices

JANUARY 22, 2024

He wanted to be utilizing, for lack of a better term, and this will certainly date me, op-eds in a local newspaper to try and besmirch their competition. I definitely agree with you, don’t push back and say, you’re being unethical, because the minute you start off that way, people get defensive.

Ethics 79

Ethics How To Training Employee 79

PR Fuel

SEPTEMBER 4, 2018

But like the saying goes, “The definition of insanity is doing the same thing over and over while expecting a different result.”. We want that spot on the local news. Show them a bad press release next to a typical story from a newspaper or magazine they’re targeting. Case in point: press releases. What Are Press Releases For?

Writing 45

Writing Report Education Company 45

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

ZudePR

MARCH 22, 2018

However, I spent most of the time working at my local health club for the sociability. I remember four early mornings (14 hours) spent in a cottage on the Yellow Earl’s estate on the edge of the Lake District struggling to write the definitive explanation of a tricky financial concept for UK folks before my family woke up.

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Writing Google Blogging Exercises 83