Shift Communications

NOVEMBER 6, 2014

Many marketers and PR professionals keep a blog. Many a marketer has suffered the frustration of sitting down to write a blog post…. Many a marketer has suffered the frustration of sitting down to write a blog post…. The answer is simple: you write. Start by writing, every day.

Journalism 142

Journalism Marketing Writing Creativity 142

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. This is a new illustration of the classic example of how high-quality marketing is far less expensive than the cheap stuff. Relationships?

Leadership 206

Leadership B2B Marketing Study 206

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Are the social media waters still safe for marketing?

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

AUGUST 31, 2021

High-performing marketers are more likely to lead CX, partner with IT and automate marketing attribution – among other important details. Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. High-Performing Marketers Do the Details Differently.

Survey 156

Survey Marketing Groups Measurement 156

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it! For info on how to write a winning award submission , see this earlier post.

B2B 295

B2B Industry Company Case Study 295

Communications Conversations

JULY 27, 2021

” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Which brings me to point #3–writing in the voice and style of the platform. The post Does grammar even really matter in social media marketing anymore? Let’s examine why.

Social Media 158

Social Media Marketing Media YouTube 158

ImPRessions - Crenshaw Communications

MARCH 30, 2022

In adtech, for example, we might talk about a “clear box” as an antidote to the convoluted tech some call a “black box,” or we might use a “passport” analogy to explain the opportunity that Web3 offers for brands to market in the metaverse. Definitely take a little extra time to connect with the reporter during the call.

Interviews 322

Interviews Media Media Training Meeting 322

PRSay

JULY 25, 2018

Ann Handley starts each day by writing an email to herself. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit. You don’t have to use a quill pen and Heirloom stationery and write beautifully. What’s your definition of good writing?

Writing 103

Writing Conference International Internal 103

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Wishful thinking? I hope not.

Trends 135

Trends Marketing Pinterest Social Media 135

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. You wind up spending far too much time—or not enough time—on your content marketing, yet you don’t seem to accomplish a whole lot either way in the form of results. content marketing strategy. Click Here.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Sword and the Script

JANUARY 7, 2017

In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor. It’s a question that might invite some eye-rolling because the sheer noise over artificial intelligence (AI) in marketing circles has reached a fever pitch. 2) What is Marketing AI?

Marketing 129

Marketing Comparison Technology Data 129

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. Before You Begin. Editorial Calendars.

Writing 100

Writing Blogging eBook Google 100

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. Include a competitor list in the PR brief, along with their brand positioning, target audiences and recent marketing campaigns. Other marketing tactics. Think again. Background.

Writing 100

Writing How To Measurement Advertising 100

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely think that it is. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

NOVEMBER 7, 2016

In either case, media definitely kicks up the interest level of content. Regardless of how it’s used, it’s definitely interesting on the page. If you want to get more distribution and effectiveness from the content that you write, you can use these tools to create an organized, interesting, hierarchical post.

How To 308

How To Tools SEO System 308

Polaris

DECEMBER 15, 2014

As I write this post on Dec. 10th, the most viewed title during the 30-day binge blogging challenge was “ Blogger Outreach Versus Media Relations: What Marketers Need To Know ”. It received more than twice as many views as the 2nd most popular post, “ Guitar Center: Content Marketing and Storytelling at Their Best.”

Blogging 156

Blogging B2C Social Media Facebook 156

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. 1: The Passive versus the Active Voice. It hasn’t been an easy thing to do.

Writing 100

Writing Course eBook Measurement 100

Cision

APRIL 28, 2017

What that’s meant for us and our relationship with LiveRamp is that we had to go tie all those reporters that we publish to with all the millions of users that read, click on and ultimately write, do something, act on the content. So if you look at that, Cision collaborating with LiveRamp was the definition of a no-brainer.

Measurement 185

Measurement Media Data System 185

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. It’s definitely a useful exercise to discover what’s working (and what isn’t). Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Medium For better or for worse, I’ve become an abstract-writing machine over the years. Whether it’s from writing my own abstracts for conference CFPs, or ghost-writing webinar abstracts for others, I’ve drafted a lot of abstracts. I’ve settled into a bit of a formula.

Conference 100

Conference Writing How To Real Estate 100

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Today, he reports for WSJ’s CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. Lara O’Reilly | @larakiara. Her cat content is also very enjoyable! It’s great stuff.

Twitter 177

Twitter Advertising Advertising Report 177

Polaris

NOVEMBER 16, 2014

Although I enjoy writing, it’s definitely tough for me to do it consistently, and consistently well. It’s my hope that binge blogging will improve my writing and add some discipline to my schedule. Sarah is a UK-based blogger, content marketer, speaker and mom. The inspiration for binge blogging. The biggest question?

Blogging 166

Blogging Writing Content Marketing Marketing 166

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia. So, put the effort in to write a good pitch. Every now and then a PR pro will write a contrarian post saying, “Pick up the phone.”

Survey 183

Survey Journalism Report Pitching 183

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prowly

APRIL 2, 2025

Other teams at your company need competitive insights You monitor your competitors closely , but your colleagues from business departments (like Marketing, Sales, or Product) dont have access to your PR tool. Use the Article keywords filter to track particular trends or topics (such as Automotive market). Proof of progress.

Examples 104

Examples Automotive Media Print 104

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. The shiny new toy is an ethical minefield.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility. A PR approach to content marketing is like retargeting for media relations.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). And I guess I brought up the reactor PR thing because I was writing a piece about it at the time.

Strategy 62

Strategy SEO Pitching Banking 62

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past.

Consumer 243

Consumer Brand Branding How To 243

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , recently took the time to answer a few of our biggest questions on content marketing.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. Senior Marketing Manager, Critical Mention.

Social Media 144

Social Media Media SEO Instagram 144